Can Feifan F7 help Feifan fly? I think it’s still difficult.

Who is Feifan Motors? Even though SAIC has put a lot of effort into Feifan Auto, Feifan Auto has no sense of presence either in SAIC or in the entire new energy vehicle industry. The question is, as the "son" of SAIC, why is it not as good as Zhiji Automobile, which is married to a wealthy family? Feifan Auto's attention and reputation are so low, who should take the blame?

Some friends may question, Feifan Automobile looks very good! Yes, except for a few models that look good, I really don’t know what else is good. Don’t believe it? Let’s do some analysis.

According to relevant data, Feifan Auto's annual sales in 2022 will be only 14,532 vehicles, of which 8,832 are cheap ER6 vehicles, accounting for more than 60% of the total sales. As for the Feifan R7, which has high hopes, since it began to be delivered in October last year, the delivery volume in November and December 2022 was 1,501 and 1,531 units respectively, only exceeding 1,500 units.

Entering 2023, sales of Feifan R7 will decline instead of rising. Data show that in February 2023, the delivery volume of Feifan R7 was 502 units, a month-on-month decrease of 67.2 points. In February this year, the delivery volume of Feifan R7 dropped further to only 200 units, a month-on-month decrease of 60.1 points.

Such data cannot be described as horrific. Because what the editor is now concerned about is, how long can this brand last? If you can't stand it anymore, will you consider changing your name? At this moment, I also want to ask Mr. Wu Bing, can the Feifan Car still fly?

There are reasons for selling well, and there are reasons for selling poorly. On a complaint website, we can see that many car owners have complained about Feifan ER6. In addition to inaccurate cruising range, power battery failure, body leakage, charging failure, wiper failure and other issues are also popular complaints from Feifan ER6 owners. . Especially at last year's Chengdu Auto Show, Feifan ER6 was caught in a battery life controversy, which to a certain extent had a greater impact on Feifan Auto's brand.

Feifan F7 is not much better. In March 2023, a video of Feifan R7 owners running to the door of Feifan Automobile Company to hold banners to defend their rights circulated on the Internet. The banners clearly read slogans such as "Feifan Auto, repairs are very frequent" and "If you are not repairing your car, you are on the way to repair it". It can be seen that car owners are so disappointed with Feifan R7 that they have to defend their rights on the spot.

To be honest, Feifan R7, which is dedicated to building a high-end brand image, has not reached the ideal state in terms of reputation and market recognition.

I still remember that Feifan Automobile CEO Wu Bing regarded Feifan R7 as a key model related to the future success or failure of the Feifan brand. He once said, "Feifan R7 will sell 10,000 units in 2022." "By 2025, Feifan Automobile will become the leading enterprise in mid-to-high-end smart electric vehicles."

Obviously, the ideal is very full, and the reality is very skinny. With today's negligible sales figures, not to mention Wu Bing will be disappointed, I'm afraid even SAIC's boss, Chairman Chen Hong, will be very dissatisfied!

Then the question is, if Feifan R7 doesn’t work, can Feifan F7 do?

It is understood that Feifan F7 has begun large-scale shipments and is expected to arrive at more than 150 sales terminals across the country this week. The new car will be officially launched on March 27, and the price and corresponding configuration will be announced at that time.

As we all know, from Feifan MARVEL R to Feifan ER6, and then to Feifan R7, Feifan always seems to be unable to get the point of new energy vehicle marketing. Not only has it failed to create a hit product, It is even less than a fraction of the new car-making forces such as NIO, Xpeng Ideal and so on. It is really embarrassing to be able to behave like this despite being backed by SAIC.

So, will the newly launched Feifan F7 be the same as the R7, but it just looks good? Let’s talk next time!

This article comes from the author of Yichehao, Che Xiaodi AUTO. The copyright belongs to the author. Please contact the author for any form of reprinting. The content only represents the author's opinion and has nothing to do with Bitauto