Basic information of banner advertisement

Basic information of banner advertisement

Lead: Banner ads are usually 7 inches long and 1 inch wide, about 468×60 pixels. Let me introduce the basic information of banner advertisement to you, hoping to help you!

Banner ads, that is, pictures showing the contents of businesses' advertisements, are placed on advertisers' pages, which is the most basic advertising form in Internet advertising. Its size is 480*60 pixels, which is 233*30 pixels. Generally, it is an image file in GIF format. You can use static graphics or SWF animated images. In addition to the common GIF format, emerging rich media banners can also give banners stronger expressive force and interactive content, but generally need the support of browser plug-ins used by users. Banner is generally translated into banner advertisements, banner advertisements and so on.

Banner ads are usually 7 inches long and 1 inch wide, or about 468×60 pixels. Its size can vary within a certain range. According to the specifications of the Interactive Advertising Bureau, 468×60 pixels are called full banner advertisements, 234×60 pixels are called semi-banner advertisements, and 120×240 pixels are called vertical banner advertisements.

The "length" of banner advertisements is strictly limited.

The first is scale. General specifications are as large as 468*60 pixels and as small as 100 * 30 pixels. Secondly, the size, for advertisers, the smaller the advertisement, the better, generally not exceeding 15k.

Banner ads especially need to "catch people"

Advertising accounts for a small proportion in the page, so it must be designed to be eye-catching and attractive.

Banner ads want to be "clicked"

This is the most fundamental difference between online advertising and traditional advertising. It is not only unilaterally transmitting information, but also arousing netizens to "click". In particular, netizens will pay a time and economic price for this action-why should I click on your advertisement to give netizens a good reason to make a fuss about the place that best conforms to netizens' psychology in the whole marketing strategy.

From the form of expression, banner advertisements can be divided into static banners, animated banners and interactive banners.

1.banner advertising exchange website is responsible for arranging the enjoyment of banner advertisements, so that other websites can display advertisements of one company, and the websites of these companies also display advertisements of other companies.

2. It is time-consuming and laborious for enterprises to pay for banner advertisements on websites visited by target groups in market segments.

3. Use a banner advertising network, that is, a brokerage company between advertisers and websites that place advertisements. This is the most fundamental difference between online advertising and traditional advertising. It is not only unilaterally transmitting information, but also arousing netizens to "click". In particular, netizens will pay a time and economic price for this action-why should I click on your advertisement to give netizens a good reason to make a fuss about the place that best conforms to netizens' psychology in the whole marketing strategy.

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