Poster Design for Product Quality Publicity —— What are the creative skills of poster design?

What is the importance of poster design? How important is an excellent poster to the promotion of enterprise products?

What is a poster?

Poster is an art of information transmission and a popular propaganda tool. The main function of posters is to provide publicity and promotion for enterprises, and they can also be decorated with materials from some enterprises to attract more consumers' attention. The focus of general posters is to convey information, so the theme should be clear and eye-catching, and then summarize the main contents such as time, place and matters needing attention with the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention.

The Importance of Poster Design to Enterprises

1, the role of conveying information and advertising

Among many forms of publicity and promotion, poster is one of the most creative forms, and good poster design has a great influence on people's vision.

impact force

Very strong, and the publicity effect is excellent. Information should have a distinct personality and be clearly distinguished from other commodities, enterprises and concepts. The information should be true, credible, effective and healthy, because it is the basis of the persuasiveness and appeal of the poster, and it is also the most basic principle to realize the advertising purpose. "Truth" is the basis of artistic image, and any artistic expression means and

technique of expression

It must be based on the premise of not changing the real prototype of goods.

Posters bear the heavy responsibility of propaganda as soon as they are born. Publicity is the primary feature of posters. At the moment when people see them, it can not only show what people want to know, but also attract people's attention and make people have a strong interest in the activity or the film itself.

2. Show the main idea and promote sales.

Movies have themes they want to express, and activities have themes they want to express. In addition to conveying information, each poster also carries the mission of showing the theme. Poster designers need to skillfully integrate the theme into the poster screen and convey it to the audience.

Moreover, due to the prosperity of modern social economy, abundant commodity supply and narrowing differences in all aspects of similar products, enterprises pay more and more attention to advertising competition. Posters with their outstanding creativity and strong visual impact

market economy

Played an important role in the competition. It can not only highlight the advantages of brand and commodity quality, but also establish a good corporate image. The personalized information it conveys can effectively induce consumers' interest, purchase desire and action. Excellent poster works can not only convey personalized information, but also bring aesthetic pleasure to people, which is the aesthetic value extended by posters after realizing their functions.

What should we pay attention to in poster design?

1, you can achieve full visual impact through images and colors, and you can also add some innovative elements. If there is not too much innovation, it will not be remembered by consumers, and the marketing effect will not be too good.

2, the theme is clear, the poster content is refined, and the main appeal points are grasped. You can't put it vertically. When making posters, you usually make the mistake that you put everything you want on the poster without any combination or emphasis. You think it's all-encompassing, but in fact it's a mess in the eyes of others.

3, the content should not be too much, and the theme font is eye-catching. Posters must clearly indicate the location, time and main content of the event. You can use some encouraging words in the article, but you can't exaggerate the facts. Poster text should be concise, short and pithy.

4, generally based on pictures, supplemented by copywriting. The layout of the poster can be artistically treated to attract the audience. But the more pictures, the better. Arrange the picture content reasonably, highlight the key points and explain the necessary products.

When designing the poster, you must add the right amount of emotion, so as to move people's hearts. However, because emotion is a special thing, if we can't grasp the scale, the content of the poster will be very empty and the central content of the poster will deviate from the expected goal.

What are the creative skills of poster design? 1. Select black as the poster background. Usually, we are used to designing posters on white canvas. However, some visually interesting posters will avoid the white background and use black. If you use black, you can consider printing information and pictures with metallic ink or even bright white, so as to make an eye-catching poster. 2. Simple, simple and beautiful young designers are often keen to fill every corner of the canvas. But you don't have to do this. Simple works of art are often the most beautiful. The poster shown above is very beautiful, but it doesn't use complicated graphic elements. AnthonyLane designed these posters only by combining photos with key content. Refine and simplify your poster in this way, and only select the most critical elements and contents when making, and you can create elegant and exquisite graphic design works. 3. Add personalized fonts. Professional design is not limited to conventional fonts and neat layout. Try to use a font full of personality and rebellion, and eventually you will get a bold and personalized work (made by FAUPE) like the poster above. If you have enough time, take out a marker or any other writing tool you like, write down what you want to write, and create a decadent handwriting for your poster. Believe me, your handwriting is much more interesting than you think. 4. Using grid grid is one of the most useful tools. You can use it to create and design professional and neat works. Create a grid of your own posters to control the design, and you can make a professional design work like the above case. Once you design a grid as a solid foundation, you can use different font sizes and some simple design elements. You can use monochrome or complementary colors to create color contrast, as in the example above. 5. Try black and white photos. Are you still struggling with the photos for the poster? Turn it into black and white. This effective method can make elegant posters (as shown above, works designed by Sgustok Studio). When you are dealing with the photos on the poster, you should carefully consider how to cut them. The part you decided to cut out conveyed as much information to the audience as the part you left behind. 6. It takes you a lot of time to decide how to use and match these colors and how to apply them to your works. It is particularly troublesome for beginners in design. If you are only familiar with color and design, try to reduce the colors in your palette and don't give yourself too much burden. Try to match black, white and bright colors. Use bright color as the main color, white as the auxiliary color, and black as the emphasis color, just like the above example. 7. Reduce complexity and simplify it. Take LucasD_rre in the above picture as an example to make everything as simple as possible. Make sure your photos are of the highest quality and the typesetting is accurate and ingenious. Don't be obsessed with adding fancy decorations, just start with the basic elements. Don't focus on creating and adding some design elements to your poster. Keeping the basic content as much as possible is an effective way to make beautiful works. 8. Collage and cascade design elements and creative masks, or collage design elements increase the visual interest of posters. I don't know what I'm talking about. Refer to the poster case above. In this poster, there is no three-dimensional font. You can see a B-shaped mask display image, which is related to the copy on the poster. 9. Choosing the classic method is unwilling to take risks? Then try the classic method. Arrange regular black fonts on a white background and use interesting pictures or illustrations as the background. If you want to add some fun, adjust the opacity, as shown above. 10. Try to feel retro. Not all the works you design should conform to the current aesthetic trend. Retro works can be as eye-catching as fashionable works. Don't you believe it? Look at this amazing poster made by JessicaSvendsen. 1 1. Imitate movie posters Some of my favorite posters are made to promote excellent movies. Refer to the posters of your favorite movies or get inspiration from countless movie posters. The reliable solutions they provide won't let you down. I don't understand what this means. Look at the poster case above. Doesn't it look like what you saw in the local cinema? 12. Clear and fuzzy mashup I like the poster above, which combines clear and regular fonts with fuzzy background. This method can beautifully create unexpected visual contrast. Similarly, look for different methods, such as using filters and some processing methods to create beautiful and amazing design schemes. 13. Highlight the content with bold pictures. The poster shown above is part of RossGunter's personal project. For this project, he created a series of posters, which all adhere to the principle of "two core elements, consistent layout and a large number of graphics". Similarly, bold graphics are used to add vitality to simple layouts. You can break your own grid by using a large font or a large picture that exceeds the page. 14. Play with opacity. Put the color gamut layer by layer on the photo and adjust its opacity, and it will present a simple and modern style as shown above. Pay attention to the different colors used on different elements. Choose a bright color for the top element and a dark color for the bottom element. This will keep your different design elements from being confused. As far as the above cases are concerned, if the colors of the font and the color block are exchanged, the title can't be seen clearly. 15. Show your products. I like the square chairs arranged on the poster of Tournaud Company. If you are designing posters for one or a series of products, you can consider putting your products in the center. You don't have to list the photos of the products on the poster. You can draw some illustrations for your products like Noel Company. If you have a series of products, you can use a grid to arrange them, as shown in the case. This will not only help you arrange the content, but also save design time. In the end, your graphic design works will be balanced and coordinated. If you only make a poster of a single product, you can enlarge the illustration to fill the page. 16. Outside the page, all the elements in your poster are not strictly limited to the printed page. Let it overflow or fill the page at will. In this way, you will create fashionable and beautiful visual effects, such as the colorful work above Kui Malin. 17. Unexpected typesetting Like this case you saw, surprise your audience with some unexpected typesetting. Break the set grid or place titles and references completely at will. Finally, you may get a work as pleasing to the eye as the poster of Amman laboratory.

What are the specific elements of poster design? First, the theme is clear.

Second, the key words are prominent (the bold is bold and the red is floating red)

Third, conform to reading habits.

Fourth, arouse the desire to click in the shortest time (try to think)

Fifth, the color should not be too eye-catching (not too flowery)

Six, the number of products should not be too much

Seven, the amount of information should be balanced, and there should be blanks (blanks can give pictures and words a breathing space)

Eight, design banners

1. Highlight products and their features, use attractive publicity language, and appropriately weaken the company's popularity and logo.

2, the more pictures, the better, highlight the key points, the necessary product description can not be less.

3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.

4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.

Poster design characteristics

1, large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors. Its screen size includes full-open, folio, long three-open and super-large screen (full-open).

2. Strong farsightedness

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3. Highly artistic

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and artistic means according to the advertising theme. Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language. It conforms to the content and connotation of the advertisement, and special attention should be paid to the rhythm of text typesetting. The material should be a vector or a high-definition picture. Name of material: creative poster design template

Pixel size: 356 1×5337, etc.

Number of pictures: 148

Material format: JPGPSD

File size:13.29g.

They are all layered files and can be combined at will. From then on, the poster was designed for Dont Ask For Help!

Complete visual impact can be achieved through images and colors.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

3, the content should not be too much

4, generally based on pictures, supplemented by copywriting.

5. The theme font is eye-catching. Original publisher: dusk when MAC does not fall.

Project Design III: Poster Design (Question 2) I. The role of posters The most basic and important role of posters is to spread information, especially commercial posters, which play the role of conveying commodity information, allowing consumers and manufacturers to save time and solve various demand problems in time. For enterprises, with the continuous improvement of scientific and technological level, the internal quality difference between products is getting smaller and smaller, and enterprises pay more and more attention to advertising competition. As an effective advertising media, posters can be used to establish a good corporate image, improve product awareness, open up markets, promote sales and promote competition. Second, factors to be considered in poster design 1. What is the purpose of this poster? 2. Who is the target audience? 3. How did they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with products? Third, the expression of poster design 1. Show complete visual impact through pictures and colors. Second, the content to be expressed in the poster should be refined, and the main appeal points should be grasped. Third, the copy should be based on pictures, supplemented by too much content. Fourth, the layout can be treated artistically to attract the audience. Fifth, the theme text should be eye-catching. Fourth, other precautions for poster design should be 1. The poster of the event must be concrete and true. You can use some encouraging words in the article, but you can't exaggerate the facts. 2. The explanatory text in the poster should be concise and clear, and the length should be short and pithy. V. Specific requirements for poster design 1. The 30% discount advertisement is A4 format, the size is 285mm×2 10mm, and the standard size of the poster is 540 mm× 380 mm This design can be made according to A4 format. Considering that the amount of file data cannot be too large, the resolution is set to pixels/inch, and the bleeding position is 3mm, so only one side can be made. 1. Full visual impact

The application of color is particularly important in poster design, which is the most important part of poster interface style, because color can have the strongest impact on people's vision. Successful poster color design can highlight the poster style, strengthen the theme, attract the audience to stop and deepen the impression. When designing the color of Witkey poster, its hue should be coordinated with the theme of the poster to meet the different needs of the audience. You can master it from the following aspects.

2. The theme is clear

Although poster design has unlimited imagination, even so, it can't be unconstrained, and there must be a clear direction. Poster design is to convey the target information and stimulate the audience. However, if the target group is not very clear, it is difficult to design a poster that conforms to the psychology of the target audience. Before you start preparing the poster, you must first determine who it is designed for. A clear goal is enough.

3. Leave blank appropriately

The design goal of each poster is clear. It needs to reach users at some point. Most posters want to attract users to do something, such as posters for concerts and movies. They all need to turn users who see posters into consumers. The creation of visual focus largely depends on reasonable blank space.

4. High quality typesetting

The typesetting design in the poster is actually the same as that in other places, and it is impossible to express more than a dozen different fonts at the same time. However, you can use bolder and more coquettish fonts in a way that you feel more expressive.

However, the use of any font and typesetting needs to meet the requirements and tonality of the current project as much as possible to convey the correct mood. If you often make posters, you will find that this is a thinking and design exercise that can activate your brain.

Creative

Creativity is to observe and understand ordinary things with creative thinking and make them extraordinary. Look at the things around you with the eyes of discovery, or explore the origin of things with the heart of discovery. In short, unlimited creativity is hidden in life, waiting for your discovery.

For designers, poster design is absolutely exciting, because posters have diverse forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and attention to plane composition and color composition.