What is the corporate slogan of ICBC?

Customer-oriented and satisfactory service; employee-oriented and honest.

Industrial and Commercial Bank of China held a service culture release and service improvement results exhibition in Beijing on January 16, 2017, and officially released the service culture of "customer-oriented, satisfactory service; employee-oriented, honest and consistent" The core concept aims to accelerate the pace of building a satisfactory bank that is "customers first choice and employees are proud" by strengthening the construction of service culture.

“Customer first” is the core of ICBC’s service culture, indicating that ICBC’s service attitude is customer first; “service as expected” indicates that ICBC insists on advancing with the times, constantly innovating customer service models, and enhancing service supply capability; "employee-oriented" means that ICBC always regards employees as the most valuable resource; "integrity and integrity" means that ICBC and all employees treat customers with integrity.

Extended information:

ICBC’s entrepreneurial spirit:

Since its establishment, ICBC has regarded compliance as the foundation of the bank, adhering to it since the days of state-owned professional banks. From the simple connotation of prudence and compliance in the "Three Iron Spirits" of the People's Bank of China, to the "Six Spirits" in the period of state-owned commercial banks, advocating a responsible spirit of due diligence, rigor and stability; to abiding by laws and compliance in the period of joint-stock commercial banks. , corporate principles of stable operation, as well as the overall requirement of always adhering to strict governance and strict management under the new situation, and the excellent cultural factors of rigor, standardization, stability and compliance have always been of the same origin.

After conducting a bank-wide survey on the current status of compliance culture, comprehensively sorting out and summarizing it, soliciting opinions extensively, and repeatedly refining and elaborating, ICBC finally formed a policy that is “compliance-based, all employees are responsible, and risks are manageable.” The core concept of compliance culture is "control, stability and efficiency".

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