When the fruits from farmers’ orchards cannot be sold, why do supermarkets still sell them so expensively?

First of all, this matter needs to be analyzed at two levels. Fruits from farmers’ orchards cannot be sold. Why does this happen? What are the reasons for this situation? Many times, the reason for unsalable fruits is that there are too many of these fruits on the market. As a result, purchasing companies, supply and marketing cooperatives and other large-volume buyers will screen and give priority to fruits that sell well, taste good, and have good quality. Acquisition, secondly, we may also purchase old customers who have cooperated with us for a long time. In this way, the fruits that some fruit farmers have worked hard to grow will become unsalable and cannot be sold if there is no market. After purchasing these fruits, fruit buyers will distribute them in batches to various fresh fruit and vegetable supermarkets or other market terminals. In fact, the main reason why the fruits in farmers’ orchards cannot be sold is due to limited sales channels. If there are really a large number of sales channels, there will definitely be no unsalable situation.

Why are fruits in supermarkets so expensive? This involves an issue of operating costs. For example, businessman A purchases apples in large quantities from a fruit producing area. Fruit farmer C sells the apples to businessman A at a price of 1 yuan per catty, and then deducts other costs such as freight. , plus profit, businessman A sells to supermarket S at a price of 2 yuan per catty. After supermarket S calculates operating costs and other expenses, the final price of apples may reach 4 yuan per catty, so citizen W wants to buy A pound of apples costs 4 yuan. The price of apples from the production area is only 1 yuan.

Because the shelf life of fruits is not that long, the prices of fruits sold in supermarkets are very expensive.

Taking both aspects into consideration, it is because of various costs, sales channels and the quality of the fruit itself that some fruit farmers are unable to sell fruit, while fruit in supermarkets is very expensive. .