How to typeset landscape posters? Poster typesetting and composition skills

There are six landscape paintings on the poster. How to typeset? That depends on the importance of your six pictures in the whole design. If they are important to the whole design, and the importance is the same, then it is good to expand the lines. In a word, our choice of designing posters is that the more important things are, the more conspicuous they are, and the less important is decoration. Poster typesetting and composition skills Poster typesetting and composition skills are as follows:

① Surrounding pictures. Rotate and diverge around a center. Or a combination of patterns arranged in a circumferential manner. It's called a circumgraph.

② Central symmetry graph. A symmetric graph with a central vertical axis or a horizontal axis or a central point is called a central symmetric graph. ③ Diagonal balance diagram. Have a strong sense of movement. A picture in which the main image is diagonally distributed is called a diagonally balanced picture.

④ Scatter balance diagram. The theme images are scattered in size. Or distributed on the screen according to C-shape, S-shape, etc. And form a certain spatial perspective feeling picture. This is called a decentralized equilibrium diagram. (5) plane repeat picture. There is almost no difference in the size of the theme image. Evenly dispersed or neatly arranged. A picture that produces a repetitive effect is called a plane repetitive picture. ⑥ Contrast symmetrical pictures. The picture is similar to symmetry, but it presents a patchwork contrast relationship (that is, poor contrast), so it forms a bright contrast picture, which is called contrast symmetry picture. ⑦ Balance the picture. The main image is in one corner of the picture and the auxiliary image is in the corresponding other corner. This is called a balanced diagram. ⑧ Central easy map. The center of the picture is relaxed, leaving a lot of blanks, and the images are scattered outside the center, which makes people daydream. This composition is called a central relaxation diagram. The winter tourist season is coming, and these five tourist poster templates can inspire you. It is difficult for most people to get value from their work, but a two-day trip to a new landscape can be an adjustment of life and make people gain new possibilities.

Many people have to cancel their travel plans since the outbreak of the new crown pneumonia. However, after a long period of 10 months, during the Mid-Autumn Festival of the National Day, domestic tourism has ushered in a prosperous peak season. Now, autumn and winter are coming quietly, New Year's Day is approaching, and a new round of winter travel is beginning to recover. Here are five kinds of tourist poster templates for you. Choose your favorite style and start creating ~

1

Retro style

Tourist posters began in the early 20th century. At that time, the railway company will entrust artists to design posters promoting tourist cities, resorts and weekend outings in the same format.

The poster is brightly colored and stands out at the station. Hand-painted illustrations are full of retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.

The tourist posters from 1900 to 1940 were also influenced by different art movements, such as Art Deco and Art Nouveau.

Recommend retro tourist posters for you in the Republic of China >>

2

Noise illustration plane illustration

AlexAsfour is a graphic designer and illustrator from Miami. He runs his own studio IdeaStormStudios in sunny South Florida.

In his spare time, AlexAsfour likes to draw illustrations of tourism and scenery very much, and published a collection of world tourism posters.

These graphic style illustrations are mostly composed of color blocks, which are simple and fresh. The long-term composition makes the picture look very open and fascinating.

In addition, AlexAsfour also adds noise to the sky, mountains, cars and other scenes, and the soft gradient color is filled with granular texture, which not only gives the illustration a rich three-dimensional sense, but also makes the whole page look very delicate.

The colors of illustrations are mostly warm, full of retro flavor, and the flat wind with low saturation is soft, light and full of vitality. Posters are mainly based on graphic visual presentation of illustrations, with few words, including main subtitles and auxiliary information.

AlexAsfour takes into account the composition and color of illustrations, and the style and arrangement of words are in harmony with the whole.

Recommend Pingfeng Illustration Poster for you >>

three

geometrical shape

In the 20th century, many travel agencies invited commercial designers instead of artists, and the poster style became more modern and simple.

Nowadays, Memphis style is very popular in graphic design, which is characterized by a large number of geometric elements such as points, lines and surfaces, lively and bold typesetting, bright colors and strong contrast.

ToralBheda, a designer from Mumbai, India, used this style to create a series of minimalist tourist posters, showing the representative elements of various countries or regions, such as landmark buildings, national flags, culture and so on. , with abstract visual language. The picture is simple but interesting.

four

High quality photography

The promotion of tourist attractions is inseparable from photographers, and good pictures can often make people think of "I must go to xx in my life" at a glance.

Large-scale temperament photography, coupled with simple typesetting copy, is the routine of many Japanese small fresh travel posters.

Each award-winning poster can be printed as a decorative painting. Photos show beautiful natural scenery everywhere from composition and color to light and theme.

five

Graphic creativity creative graphics

Expressing creativity in posters is also a common advertising routine, and people have a low sense of rejection of interesting and novel things. The content of tourist posters is to attract tourists, and how to express the beauty of scenic spots is a creative idea worth exploring.

For example, the print advertisement designed by ALMAPBBDO in Brazil for the travel magazine TOPDestinos is very novel, which vividly presents the waterfall scenery in the form of cake. In the gradual gray background, a large area of green and a small area of clear blue make people shine.

For another example, in this skiing-themed travel advertisement, there are no scenic spots in the poster, and only a few pieces of paper and a paper clip on the desk are used to build a simple skiing scene. At first glance, it is a travel advertisement aimed at office workers, and the copy and picture cause strong * * * sound.