Where is the high-end performance of Casarte?

1. Casarte is Haier’s high-end brand. The name “Casarte” is inspired by Europe, is calm and connotative, and demonstrates an international sense. In Italian "la casa" means "home" and "arte" means "art". The two combined into one is "Casarte", which expounds the art of a perfect home - an exquisite life rich in cultural heritage and advocating art.

Casarte brand positioning: the leader of elegant and stylish life

Casarte brand slogan: Creative home appliances and stylish life

2. Casarte products Camp

Has a high-quality and complete product line

Casarte, with artistic appliances and embedded integrated cabinet appliances as its main product lines, has refrigerators, wine cabinets, air conditioners, Washing machines, water heaters, kitchen appliances (range hoods, stoves, disinfection cabinets, ovens, steam ovens, dishwashers, etc.), small household appliances (coffee machines, bread machines, juicers, blenders, orange machines, cup warmers and saucers) Dishes, electric water cookers, microwave ovens, etc.) and integrated cabinets, including 8 categories, 39 series, and more than 380 models.

3. Casarte craftsmanship and materials

1. Every Casarte product adopts precise manufacturing processes.

Every Casarte product undergoes hundreds of modern manufacturing processes, including bending, profiling, stamping, grinding, polishing, cutting, drawing, adsorption, foaming and other refined processes. , some of the parts that require high precision are handmade. Such as: refrigerator handles, cabinet edge grinding, cabinet handles, etc.

Every aspect of the craftsmanship is meticulously crafted and committed to the pursuit of high-end, exquisiteness, cleanliness, simplicity, seamlessness, integrated components, exquisiteness, timeless reliability and various details. Experience, including flushness, seamlessness, perceptible quality, material integrity, etc. These unremitting pursuit of details are integrated into the essence of Casarte craftsmanship.

In order to ensure product quality, many functional accessories of Casarte products must undergo 100,000 times of measurement testing during production. For example, the refrigerator door switch has been tested 300,000 times to ensure normal operation. Use tests.

2. Every Casarte product is made of timeless materials

Resistant to weak corrosive media such as air, steam, and water, and chemical corrosion such as acids, alkali, and salts. Stainless steel corroded by sexual media has been refined by Casarte engineers to produce product materials with aesthetic requirements, such as: brushed materials that reflect a cool luster as the light goes by, restrained matte materials, and elegant and calm embossed materials. Etc., these high-quality stainless steel materials have become the iconic business card of Casarte's products.

Glass, which was originally solidified from acidic rocks ejected from volcanoes, is an artistic material with its perspective, light transmission, and strong resistance to acids, alkalis, salts, and chemical kit gases. , becoming the second main material of Casarte products besides stainless steel. Casarte uses safety glass, art glass, energy-saving glass and other materials to bring consumers an emotional aesthetic and use experience.

4. Casarte Design Team

Casarte has 8 design centers and 28 cooperative R&D institutions (such as MIT, etc.) around the world, with many experts in the industry. A team of more than 300 designers across multiple countries led by renowned designers (12 countries including Italy, the United Kingdom, Germany, France, the United States, Japan, and China). The strong star team has enabled Casarte products to win repeated praises. Within a few years of its launch, it has frequently won international laurels for its outstanding design creativity, including the "Annual Design Award" from the American "Business Week" and the "Plus X Award" from Germany. and "Red Dot Supreme Award" and other design awards.

Casarte design philosophy: "Draw inspiration from exquisite life and create eternal artistic quality."

5. Casarte manufacturing and supplier resources

CASARTE has 29 manufacturing bases around the world. Under the guidance of a unified design language, product suppliers include TEKA, Kuppersbusch and Fisheramp; Paykel, manufacturing plants are located in Germany, Italy, Spain, Portugal, New Zealand, Australia, Mexico, etc.

100% of CASARTE products are the result of international cooperation; 80% of the product lines are imported from abroad or produced together with foreign companies. For example: 60% of kitchen appliances are produced in Europe.

6. Casarte Honors

In 2006

In the Casarte product research and development stage, the first batch of product designs won the award from the China Innovation Design Red Star Award Committee The highest honor of the "China Innovation Design Red Star Award"---"Supreme Gold Award".

September 20, 2007

Haier held a new brand and new product launch conference in Beijing with the theme of "Now, into the future - Casarte Life Tasting Conference", marking Haier launches Casarte high-end brand.

In 2007

Casarte washing machine won the "IF Design Award" awarded by the Industrial Forum Design Center in Hannover, Germany, known as the "Oscar of the Design Industry".

March 2008

Casarte Italian three-door refrigerator won the highest award of the "Red Dot Design Award" selected by Germany's Design Zentrum Nordhein Westfalen --"Red Dot Supreme Award" "Red Dot".

May 6, 2008

Casarte French door refrigerator became the only brand in the home appliance industry to win the 24th American "Golden Hammer Award".

June 2008

Casarte Italian-style three-door refrigerator won the German "Plus X Award" for its excellent design. Casarte has become the only refrigerator brand in Asia to win this award, and the number of award-winning products ranks second in the world. This is also the third time that Casarte refrigerators have been recognized by European authorities.

September 2008

Casarte Italian-style three-door refrigerator won the first prize jointly selected by the US "BusinessWeek" and the Industrial Designers Society of America (IDSA) 2008 "IDEA International Design Excellence Awards" (IDEA International Design Excellence Awards'08) (Family Life Category). This is the only award-winning refrigerator product this year.

May 2009

The world's authoritative creative economy research institution - ICEC (World Creative Economy Research Center) announced the list of the top ten creative products that influenced the world in 2008. At the same time, the award-winning There are also Lexus and Apple computers.

May 2009

At the "2009 China High-end Refrigerator Fashion Trends and Industry Development Summit Forum", Casarte Italian-style three-door refrigerator won the "2008-2009 Most Popular Refrigerator" The three-door refrigerator was worth buying" award, and the Casarte French door refrigerator was awarded 5 awards including the "2008-2009 Classic Door Refrigerator".

September 6, 2009

At the 2009 IFA exhibition in Germany, the Casarte French door refrigerator won the "2009 Best Technology Innovation Award". The event was organized by China Household The Electrical Appliance Research Institute and the China Industrial Design Association jointly organized the event.

September 9, 2009

The newly launched "Casarte Duplex Large Drum Washing Machine" won the "Top Ten Energy-Saving Star Products" award in the washing machine industry.

September 29, 2009

The "Casarte Duplex Large Drum Washing Machine" held a product launch conference in Beijing. At the meeting, it demonstrated its original "S-e Duplex Balance" to the world. ring technology”.

March 26, 2010

Casarte held the "Embedded in Fashion, IN Leading the Trend" 2010 Casarte Style Life Global Tasting Conference in Shanghai, and released the 2010 Global The four major trends in kitchen development—integrated kitchen appliances, environmental protection and low carbon, smart living, and professional kitchens—simultaneously reveal that the future development trends of high-end refrigerators are large capacity, drawer-type, multi-door, intelligent, and green and low carbon.

7. Casarte’s market performance and growth prospects

Casarte products have proudly entered nearly one million high-end households in China, bringing quality to China’s high-end people Life. More than 4,800 sales stores have been established in more than 200 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Nanjing. According to the 2009 IPSOS brand survey, Casarte's brand mention rate among high-end people in China's first-tier cities has reached 29%.