In which part of the newspaper are the various sections of newspaper advertisements located_What are the contents of the newspaper sections?

Advertising sizes mainly include full page, half page, 1/4 straight page, banner and half banner. The location is mainly under the news and in the masthead. The advertising page is also divided into upper and lower sections, and it also involves specific pages. These are all determined based on advertising goals and costs. Generally speaking, publishing it on the first half page or the whole page of a prominent page is very helpful in increasing customers’ confidence in the property and trust in the company

In addition:

1. Clear theme

Clear advertising theme is an inseparable principle for designers in the entire stage from initial conception to full completion. In the creative and conceiving stage, the main issue is how to express the theme; in the composition and production stage, the color, shape, and line should also be considered as a means of expressing the theme. No matter how beautiful the lines, shapes, and lines are, it will not be conducive to the expression of the theme. Color is also undesirable.

That kind of advertising design that is off-topic and over-the-top appears frequently in newspapers. For example, an advertisement for paper products uses a printing factory as the main image of the advertisement. Although the paper is used in the printing factory, readers should not mistake it for a printing factory advertisement.

2. Clear focus

Focus refers to the center of the advertisement, which is where readers first pay attention. It is not necessarily the center of the picture, but it is always the focus that attracts the reader's attention. This focus image may be a title, a slogan, a factory name, a product name, or a brand trademark. In most cases, the focus of the picture is the advertising image (product or character). Because the prominent image gives the deepest and strongest impression. It is also the easiest to understand and remember.

Improper handling of focus will cause the subject to lose its proper position and weaken the appeal of the advertisement. For example, there is an advertisement for birthday cards and New Year's cards. Since the image of the product, the New Year's card, has nothing to do with the text on the right, it seems that it is another advertisement, causing the entire advertisement to be split into two and lose focus.

3. Concise and vivid

The most important thing about newspaper advertisements is conciseness. Although the space is priced and should not be wasted at all, the readers' time is even more precious. The content of the advertisement is complicated and lengthy, and readers will not read it. Therefore, newspaper advertisements advocate both pictures and text. If the pictures explain clearly, the text does not need to be repeated. If the text has already been mentioned, the pictures do not need to be included. At the same time, try to leave a clear and pleasant white space, so that you can stand out in the dense newspaper layout and attract attention.

Strive to be vivid on the basis of simplicity, and avoid dry news or argumentative preaching. Summarize it into items and highlight a few main aspects. Changing the font can change the boring look. For example, an advertisement for website production and website promotion in a newspaper has the same tone and format as the newspaper news. How can it have an advertising effect? ??In fact, the main text of the advertisement only needs to grasp the program and highlight several titles in more prominent fonts. , change the rest to small fonts, and it will be much more vivid.

4. Exquisite skills

Advertising screen skills must be based on certain painting skills and artistic accomplishments. At the same time, the material selection of advertising screens such as the composition of photography screens, etc. Certain requirements. At the same time, in order to adapt to the requirements of plate making and printing, newspaper advertisements have the basic requirements and characteristics of advertising design, which are different from ordinary Chinese paintings, oil paintings and other paintings. This means that the picture must be precise, clear and meticulous. Both large and small text must be calculated accurately, and pictures must also be accurate. Especially when it comes to product image, it must be accurate, and all necessary details should be clearly displayed. When designing, ensure that the fonts are clear and do not neglect the text due to light and dark tones. Making too many fancy fonts will only be counterproductive.