Ways and characteristics of semantic expression in poster design

The semantic expression of poster design is in the form of advertisement, which is characterized by novelty. The way and characteristics of poster design and medical treatment, he is a special expression, his expression is a formal feature of the announcement, that is, it should be eye-catching and easy to understand, and the way and characteristics of Sunday design expression are to express clearly what you posted. Make it clear. Posters and poster design The so-called posters, also known as "posters" or posters, belong to outdoor advertisements and are distributed in public places such as streets, cinemas, exhibitions, business districts, airports, docks, stations and parks, and are called "instant" street art abroad.

Although the development of advertising industry is changing with each passing day, new theories, new concepts, new production techniques, new means of communication and new media forms are constantly emerging, posters can never be replaced. They still play a dynamic role in specific fields and have achieved satisfactory advertising results, which is mainly determined by their characteristics. [Edit this paragraph] Classification of poster design-social welfare posters (non-profit), commercial posters (for-profit) and three kinds of art posters [Edit this paragraph] Features of posters ● Big screen: As an outdoor advertisement, the poster screen is larger than all print advertisements, with large illustrations and large fonts, which are very eye-catching.

● Strong farsightedness: The poster's function is to convey information to people who move outdoors for a long time, so the work has a strong farsightedness effect.

● Extensive content: Posters are widely publicized and can be used for public elections, sports, transportation, safety and environmental protection. And commercial products, enterprises, tourism, services, culture, education and art, and can play a wide range of roles.

● simultaneity: The difference between design and painting is that design is objective and communicative, while painting is subjective and appreciative. On the other hand, poster is a kind of media that integrates design and painting.

● Repeatability: Posters can be posted on designated occasions at will, and can be intensively and intensively disseminated once or more. [Edit this paragraph] Limitations of poster design ● Text limitation: Posters are provided for people who are far away and moving, so there should be less than more text.

● Color restriction: Posters should have less than more colors.

● Image limitation: Generally speaking, the images of posters should not be too detailed and comprehensive, but should be summarized.

● Posting restrictions: it is not suitable to post in public places, but must be posted in designated places. [Edit this paragraph] Poster design rules ● Freshness: Although all media need freshness, posters require more, because it only plays a communication role in an instant, especially the heterogeneity of visual communication.

● Simplicity: Although all media need simplicity, posters have higher requirements. Because it is an outdoor advertisement, the simpler the poster, the more prominent the theme, the more focused the focus and the richer the content.

● Exaggeration: Because posters play a strong role in communication in the distance, it is necessary to mobilize exaggeration, humor, close-up and other expressions to reveal the theme and clarify the psychological needs of consumers.

● Conflict: "Conflict" is also a kind of contrast, including two aspects: one is "conflict" in form and rhythm; The second is the contradiction in content.

● Direct: The art requires subtlety, while the poster requires directness. [Edit this paragraph] Poster design steps In the process of poster design, there are two common situations: one is to read various materials before design, choose appropriate forms and techniques for transplantation, and fully apply the design content. The other is not looking for any information, relying on their own knowledge, passion and strength, combined with the rules of poster design to conceive and compose. Therefore, the former seems rigid and lacks aura, and there are many imitation factors; The latter has clear thinking, smooth vision, fullness, vividness and individuality. Although we want to advocate the latter design method, as a candidate who has never studied design, to learn posters well in just a few days, we can only use the first method to learn from other people's successful posters, read a lot of relevant materials, and master the rules of poster form and skills, so as to transform them into our own designs. [Edit this paragraph] The color stimulation of poster design has an important impact on people's psychology or physiology. In today's fast-paced life, in order to let busy people know the contents of posters in an instant, poster colors should use stronger contrast tones. Therefore, color contrast is one of the commonly used expression techniques in poster design, and its purpose is to make the theme image as vivid as possible, quickly convey it to the audience and leave a deep impression in an instant. There are usually the following comparison methods: hue contrast, lightness contrast, cold and warm contrast, complementary color contrast and area contrast.

Color is the "soul" of posters, which should be symbolized and associated. For example, white can be associated with purity, sacredness and high quality, black can be associated with seriousness and shock, yellow can be associated with happiness and warmth, and blue can be associated with peace and tranquility. In short, only on the basis of fully understanding and mastering the use of colors can the designed colors play the role of internal and external echo and achieve the ideal publicity effect of posters.

The examination questions of poster design are generally based on public service advertisements and cultural advertisements. Common themes of public service advertisements include "saving water", "ecological balance", "caring for trees" and "protecting animals", while common themes of cultural advertisements include sports games, concerts, film festivals, clothing festivals and some major events and festivals.