Marketing scheme of motorcycle oil

"Refuse to waste oil! Reject inferior oil! Reject brand oil! Change oil to Sinopec! Buy Great Wall motorcycle oil now and enjoy professional oil change service for free! Remember these mileage for your motorcycle: 500 km, 1000 km, 2000 km, and then change the oil for your car! Full of motivation! As fast as the wind! This is the positive energy of Great Wall lubricating oil! During the activity,100,200,300 engine oil flew rapidly. Get a bottle of fuel treasure for every bottle you buy. Buy more and get more! You can get a discount if you buy three bottles at a time. Let's act quickly! " With the continuous promotion of advertising audio at gas stations, "Please give me 18 barrels 170KG of lubricating oil", "Please send me 3 barrels of anti-wear hydraulic oil to Xiaojinkou" and "Hello, boss, now we have a discount on motorcycle oil, so buy a bottle of engine oil and send a bottle of fuel treasure and a bottle". ...................................................................

"Free oil change" promotes take-off. Huizhou Petroleum carefully analyzed the market, found the key point of accurate volume, provided free oil change service for all people who bought motorcycle oil at gas stations, and opened a breakthrough for the hot sale of motorcycle oil. The company hired professional companies to design the construction scale of motorcycle oil changing center according to three types: "flagship store, standard store and simple point". Establish the flagship store of motorcycle oil changing center at 10 gas station with good location and large motorcycle passenger flow, unify the advertising image and equipment and facilities, arrange skilled and communicative employees to operate, and guide customers to experience oil changing. Only one oil changing center in Longhu sold more than 20 bottles a day, which expanded the market share while establishing the brand image.

Strengthening guidance is conducive to long-term promotion. Huizhou Petroleum has strengthened professional training at all levels. First, we made and distributed the comparison tables of oil use models and oil products of the same grade of major brands as reference for product promotion, actively trained our own trainers, and then the lecturers were grouped to various business departments and oil stations for training in opening marketing skills and improving the efficiency of oil change operation, realizing the convenient service of "five-minute oil change" and speeding up the circulation of on-site services, which was well received by customers. Second, the company and the Economic Management Department dispatched a backbone team with strong marketing ability and skilled technology, set up five promotion teams to promote at various stations, and walked into the market and community together with the employees of the gas station, which achieved good response.

All kinds of marketing are icing on the cake. Huizhou Petroleum actively explores marketing mode, strengthens sales promotion and promotes sales. First, according to customer demand, market segments will carry out promotional activities to buy motorcycle oil and send it to fuel treasure, which is worth motorcycles in 9 yuan; The second is to implement ladder pricing, give different price concessions to customers who buy twice or more, attract and remind customers to change oil at fixed gas stations, and stabilize customers; The third is to design an oil change reminder notice, indicating the date of the last oil change, the mileage of the next oil change, the oil change discount, the brand promotion of the throttle shop and the Great Wall motorcycle oil, etc. , posted by the oil change operator in an eye-catching position such as the engine housing or dipstick, so as to facilitate customer identification and attention.

The sales team is active and efficient. In order to better sell motorcycle oil, the company decomposes the sales tasks layer by layer, informs the sales progress every day, and shares experiences and practices, forming a competitive situation in which you chase after me and are unwilling to lag behind. In February, the daily sales of several gas stations exceeded 10 bottles, and the average daily sales of motorcycle oil in the whole region exceeded 138 bottles, an increase of 69 bottles year-on-year.