What are the characteristics of a good constellation?

The essence of 1. functional symbol lies in its functionality. Although the artistic design of the logo has ornamental value, the logo is mainly not for people to see, but for practicality. Signs are indispensable intuitive tools for people to carry out production activities and social activities. Signs are used by human beings, such as public place signs, traffic signs, safety signs and operation signs. Having flags and badges unique to countries, regions, cities, races and families; Used in social organizations, enterprises, charities and activities, such as emblem, logo, factory logo, social logo, etc. ; There are special trademarks for commodities; There are also articles dedicated to collectives or individuals, such as seals, signatures, flower pledges, signatures, branding, etc. , all have irreplaceable unique functions. Signs with legal effect have a special mission of safeguarding rights and interests.

2. The most prominent feature of the identification mark is that it has its own unique function and is easy to identify. The main function of signs is to show the characteristics of things themselves, and to show the different meanings, differences and ownership between things. All kinds of signs are directly related to the fundamental interests of the country, the group and even the individual, and must not be identical or confused with each other, so as not to create an illusion. Therefore, the logo must be distinctive, clear at a glance and unforgettable. 3. Salience is another important feature of symbols. Except for invisible signs, most signs are set to attract people's attention. Therefore, strong eye-catching colors and concise and clear graphics are the characteristics of the logo.

4. There are many kinds and uses of diversity signs, and the diversity is extremely rich in terms of their application types, forms and means of expression. Its application forms are not only plane (almost any substance can be used), but also three-dimensional (such as relief, garden carving, packaging and containers with any three-dimensional objects or special patterns, etc.). Its forms include direct use of objects, writing symbols, figuration, imagery or abstract graphics and colors. Most symbols consist of several basic forms. As far as the means of expression are concerned, its richness and diversity are almost hard to describe, and it is always innovating with the development of science, technology, culture and art.

5. artistry all unnatural signs of design have a certain degree of artistry. It conforms to both practical requirements and aesthetic principles, giving people a sense of beauty, which is the basic requirement for its artistry. Generally speaking, art signs can attract and infect people more, giving people a strong and deep impression. The high artistry of signs is the need of the times and the progress of civilization, the embodiment of people's higher and higher cultural literacy and the need of aesthetic psychology.

6. Accuracy marks, whether they are explanations or representations, whether they are meanings or symbols, must have an accurate meaning. First of all, it should be easy to understand and conform to people's cognitive psychology and cognitive ability. Secondly, we should be accurate, avoid unexpected explanations or misunderstandings, and pay special attention to taboos. People can see clearly and accurately in a very short time, which is the advantage that sign language is better than language and faster than language. 7. Persistent signs are different from advertisements or other promotional materials, and generally have long-term use value and are not easy to change.

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