Why are "imported" foods so popular among locals?

According to the data from the "2019 China Imported Food E-commerce Hot-Selling Category Analysis and Industry Development Report", the quality consumption trend of consumers in the field of imported food in China is obvious, and more and more people are willing to pay for high-quality products. Consumers pay extra prices for food, especially imported food. Consumers are more concerned about the value of the product itself than the absolute price.

So why are imported foods so popular among locals now?

1. The main consumers have changed. The post-80s and post-90s generations who are easy to accept new things and love "imported goods" have grown into the backbone of consumption, stimulating the rapid development of the imported food industry. A survey by the American Commodity Industry Association shows that China's imported food industry is in a period of rapid development.

2. Food safety issues. The indisputable fact is that China's food safety issues have repeatedly hit the bottom line, whether it is due to inadequate supervision by the competent authorities or the interests of unscrupulous enterprises. On the other hand, we rarely see negative news about foreign food. Chinese people are worried about domestic food and increasingly rely on foreign food that is subject to stricter regulations. Chinese consumers' demand for food has undergone qualitative changes, and food has been upgraded from the demand for food and clothing to the level of health and enjoyment. Chinese consumers are willing to pay for healthy products, and healthy food consumption has become an important factor driving the development of the industry.

3. Public curiosity. Imported foods often have distinctly exotic characteristics. The taste and ingredients are different from home food, so the public is more willing to consume it.

4. Different product quality. Food contains additives, food contains industrial dyes, and the hygienic conditions of small food factories are worrying. Unfortunately, most of these brands come from our country. There will be little change in the short term, and the high standards of imported food are more reassuring. Therefore, imported food with high quality and high standards has naturally become everyone's favorite.