How to make fruit takeaway to increase sales

Abstract: As a subcategory of takeout, the order quantity of fruit will definitely be much smaller than that of fast food and bento in the same market area. In order to break through the limitations of development and expand marketing channels, many vegetable and fruit stores have launched their own vegetables and fruits. If fruit takeaways want to achieve sales, they must determine the delivery scope, product design and store details optimization. Next, let’s learn more about it with the editor. How to increase sales of fruit takeout

1. Delivery range

If you want to ensure the sales of fruit takeout, you must have a large enough delivery range, at least 3-5km. Because the fruit takeaway category is different from other categories in that the product shape and taste will not be greatly affected by the length of delivery. So we need to make full use of this advantage to cover the delivery area widely enough, and then we can choose the crowdsourcing delivery method.

2. Product design

There are many fruit shops that use the product combination of whole fruits + cut fruits. The advantage of this combination is that some cheap whole fruits can be used as drainage products (2 -3), mainly offering discounts to make users think that the overall feeling of our store is very affordable. Then use fruit cutting products to increase our profit margins. Specific product settings can be in the form of discount + full discount.

3. Store details optimization

The weight must be marked. The weight of the fruit will affect the consumer order conversion rate and rating. Online sales are different from offline sales. Customers are online The next person will ask you how much a pound of fruit is, but the content he can see online is limited to the product name and product description, so we must express the important information of the product clearly within a limited scope. . Increase the order conversion rate and reduce the negative review rate.

Advantages of fruit takeout

Selling fruit on a takeout platform can save a lot of store rental costs compared to selling in a physical store. Physical stores need to be in good locations, and they need storefronts on the street, and the rent is very expensive. If you sell on a takeout platform, you only need to rent a warehouse, and the rent will be much cheaper. In a physical store, the storefront must be filled with fruits, but when sold on a takeout platform, you can purchase them only when there is demand. It can ensure fresher fruits and avoid the risk of inventory backlog. Of course, if you have enough funds, you can also choose to do it in a physical store and a takeaway shop together.

To cooperate with a food delivery platform, you must first register with the food delivery platform. Generally, you must undergo real-name authentication and submit food hygiene certificates and relevant business licenses. After the application is completed, the takeaway platform will generally provide discounts to new store merchants and help them do some marketing activities, such as full discount activities, red envelopes, etc.

How to do fruit delivery

1. Choose stall location. It is best if there are many surrounding communities and dense population, so that the service radiation range will be better.

2. Early publicity. Production and distribution of brochures and business cards.

3. Preparation of delivery tools. Bicycles and electric scooters.

4. Staffing and service levels. Delivery requires timely delivery, and personnel delivering goods to your home also need good service training.

5. Fruit purchasing options. Choose fresh fruits of good quality.

6. Do more publicity in the early stage to accumulate customers. Don’t rush to make money at the beginning. You can consider applying for a membership system to accumulate loyal customers.