Experience of new media course training

? When we attend an activity, we can often record our thoughts. In this way, it can be used to make our own experience, and writing about it can organize our own feelings. For this reason, I have carefully compiled the following content "Experience of New Media Course Training" for your reference, hoping to help friends in need. Experience of new media course training Part I < P >? The sea of flowers in May is particularly fragrant. In the crucial season of this year, we met with the Party School of the Military Bureau, focused on training related knowledge of network new media, summed up past work experience, learned current advanced media knowledge, grasped the essentials of future propaganda work, helped the railway media propaganda work to strengthen the foundation, improve quality and efficiency, and created a good public opinion environment and reputation for serving the railway development.

? From 31st of XX to 2nd of XX, I had the honor to participate in the 2xx training course on global network new media work organized by the Party School of the Bureau. This intensive study brought together more than 1 outstanding communication backbones from 69 units of our bureau. Everyone gathered together to concentrate on charging, learn from each other, exchange experiences, and * * * listen to the wonderful lectures of senior media people such as Sina Weibo and Tencent big chu network at close range, and feel the baptism of thoughts. During the training, the lectures of leaders and media experts, whether profound, wise, calm or speculative, all nourish my heart. The lecturers' rich network cases and exquisite theoretical explanations have benefited me a lot.

? First, take the "double micro" platform as a breakthrough and innovate the use of media forms.

? In the current media environment, Weibo and WeChat are undoubtedly the media forms with the largest market share, the most attention and the most extensive application.

? First of all, Weibo is still the platform and the first source of emergency. It is an important channel for the public to know and express their wishes. It is an irreplaceable platform for government, corporate image propaganda and crisis management. The public welfare of the railway determines its administrative attributes in Weibo. Railway Weibo highlights the intimate service for the people, releases information in time, and strengthens the interaction with the people, which has become an important starting point for the railway to do a good job in guiding online public opinion, enhance its credibility and establish a good social reputation. It is necessary to set up a special management system and enhance the awareness of risk prevention to operate the railway Weibo platform well. Facing the vast number of netizens, we should correct our service attitude, think diligently, interact more and sum up well.

? Secondly, WeChat has become an indispensable lifestyle for people. Since the establishment of Yiche New Media, the operation of WeChat has been on the right track. The columns such as Live Video, Walking by Train, Corporate Promo, VR Panorama, Reading at Night, etc. are rich in content, and various new media works have been well received by users, effectively spreading Yiche audio and video. Although the achievements are remarkable, there are also many problems. At present, the platform has encountered bottlenecks, lack of fan interaction, and unbalanced attention groups, with a male-female ratio of 7/3.

? In view of the problems, we can start from the following aspects: First, we should change the traditional "5W" word expression and transform it in a way close to users, popular and short sentences, so as to reduce users' resistance and improve the dissemination rate of works. Second, innovative use of media forms to achieve media interaction and integration, such as full-motion video live broadcast, panoramic interesting animation, online live broadcast, etc., in order to enrich the platform content and enhance the ability of powder absorption. The third is to study the user's psychology, referring to the user's prophetic needs, value needs and taboo needs. The fourth is to respond to the comments of fans in time, treat users as partners and friends, listen to their opinions and suggestions with an open mind, and at the same time carry out appropriate activities to collect their opinions, attract new users and retain old users.

? Second, strictly control the publicity barrier and raise awareness of public opinion risk prevention.

? Network is a double-edged sword. With the full arrival of the mobile Internet era, faced with the increasingly complicated Internet capital structure and the increasingly interactive network, online public opinion has sprung up and the situation is grim. Generally speaking, in the face of the complicated new public opinion environment, the railway department is often outnumbered, and the audience "naturally" has moral advantages such as kindness, sympathy and justice. In addition, the new information communication technology brings such collective psychological mechanisms as anonymity, suggestion and infection, which are suitable for "getting married", so the difficulty of handling public opinion can be imagined.

? The author thinks that we can start from the following aspects: First, set up a public opinion supervision institution, improve the public opinion assessment mechanism, establish a public opinion response mechanism, discover public opinion in time, judge public opinion and deal with public opinion. The second is to adhere to the principle of honesty-oriented, timely voice, and compliance with laws and regulations. The response to public opinion should be quick, flexible, accurate and meticulous. Third, handling public opinion should be forward-looking, silent, developed first, sincere when wrong, resolute struggle when framed, clever explanation of misunderstanding and misinformation, and seeking help from relevant media under special circumstances. Strive to avoid "turning crisis into danger", strive to "turn crisis into safety" and strive to "turn crisis into opportunity".

? Third, help the online evaluation to improve quality and quantity and create a harmonious external environment.

? Online comments are the flag and soul of online media, which have important social education significance and social guidance. With the rapid development of China's railways, social supervision has become more and more severe, and various voices from the masses have come one after another. How to answer questions, adjust the temperature of public opinion, balance social mentality, coordinate social behavior and avoid spreading misunderstandings has become an important mission and severe test for railway public opinion disposal. The author thinks that we can help improve the quality and quantity of railway network evaluation from the following aspects.

? 1. Increase the added value of comments. That is, as a commentator, you should know a little more than others, speak a little more than others, and provide a little more valuable information than others.

? 2. Increase the credibility of comments. As the saying goes, interlacing is like a mountain, and different fields have different professional knowledge, and professional knowledge is more convincing.

? 3. Improve the writing skills of comments. Only articles with smooth arts and sciences can win more attention. On the contrary, plain or too difficult writing will inevitably make people lose interest in reading.

? Therefore, to write a good review, in addition to having a unique perspective, we must have a solid writing skills. The fourth is to increase the gold content of the title. A good title is half of a successful article. The higher the level of the media, the more the source of the manuscript is oversupply. An eye-catching title is a stepping stone to whether the manuscript can enter my "eyes". At the same time, the title should be able to express the author's unusual thoughts and heights intuitively, and give people a sense of originality among all sentient beings.

? Fourth, recruit talents and build an excellent publicity team.

? The sea does not choose trickle, so it can become big, and the mountains do not refuse fine soil, so it can be high. Only under the open system can we usher in the magnificent scene of letting a hundred flowers blossom and a hundred schools of thought contend. On the road of new media construction, only by opening up the stage in an eclectic way can we recruit talents and achieve innovative breakthroughs. In the future, new media suitable for cars need to gather everyone's wisdom. Only by adhering to the operating concept of fairness, justice, openness and * * *, and carrying forward the excellent quality of media members' innovation, diligence and cooperation, can we truly realize the purpose of telling good stories about cars and spreading the sound and shadow of cars. Experience of new media course training Part II < P >? Media refers to the media of information dissemination, and where there is information, there is media. The media plays an irreplaceable role in everything. Just as there is a saying in the Book of Songs: "Bandit me for a long time, son has no good media", which shows the decisive role of the media. New media is a relative concept of media. Compared with traditional media such as newspapers, radio and television, today's network, WeChat, Weibo and digital TV are new media. With the development of science and technology, more and more new media will be born and accepted by people. Marketing refers to the process that an enterprise discovers or digs the needs of consumers, promotes and sells products from the creation of the overall atmosphere, so that consumers can deeply understand the products and then buy the products.

? Under the leadership of our teacher, we learned the development history of network marketing based on web1. to WEB3.. The Web1. era entered the Web1. era in the 199s. Enterprise network marketing mainly disseminates a large amount of marketing information through enterprise websites and various platforms, and transmits the value of enterprise products and services to consumers or potential consumers in order to get more customers. Its dissemination methods mainly include website platform information display, online advertisements and emails. In the era of Web2., every user can participate in the process of website design and network content manufacturing, and the network begins to show the productive function of users as creators. Enterprise network marketing can effectively communicate the value of enterprise products and services by stimulating users' participation, gain the recognition of consumers or potential consumers and cultivate customers' loyalty. In the era of Web3., each user can build his own Internet portal or create his own Internet application platform to exchange information through his own platform. Network services can deliver relevant information according to the information type, personal needs and preferences that everyone pays Attention to. In the era of marketing 2., the effective marketing rule evolved from AIDMA to AISAS: that is, attracting the audience's attention from creativity, stimulating the audience's Interest in participating, and then the audience began to Search for relevant information. With the accumulation of information, they improved their confidence, started to participate in actions or buy actions, and finally share the consumption experience of products, forming word-of-mouth communication. From this, we have also deepened our understanding of portal websites, online videos, search engines, E-mail, online forums, blogs, Weibo, SNS and IM marketing.

? Of course, these theoretical knowledge are not scripted, but are shared by teachers through novel cases to stimulate our interest, and then ask us questions, and students join their own thinking to discuss and answer, and gradually become familiar with these new media marketing methods and classifications. Although we haven't studied this course for a long time, everyone feels that we have benefited a lot, which gives us a more comprehensive and detailed understanding of new media marketing. The content of the class is quite substantial. We talked about the application of big data, WeChat marketing and O2O Internet of Things in marketing, and talked about some principles of fan thinking, user participation and hot event marketing. One word that left a deep impact on me during this training is "potential"-the irresistible trend of the times. Lei Jun said, "As long as you stand on the tuyere, pigs can fly.". This sentence touched me deeply. We can't go against the trend. The 21st century is an era of science and technology and the Internet. O2O, Internet of Things and WeChat are the general trend. The society is developing forward. We must accept and create new things, otherwise we will be doomed to be eliminated. We are facing a broad customer base. In addition to "creating momentum", we should also learn to "take advantage" of some hot topics and some new marketing methods that are accepted by our customers, so that we will get twice the result with half the effort and get unexpected results. What impressed me most in this course is the "viral" marketing in WeChat marketing. The principle is to make everyone become the disseminator of our marketing content and let our products be understood by more customers. People tend to reject advertisements they don't like, so hard and broad marketing is not as good as soft text, soft text is not as good as pictures, pictures are not as good as videos, video screens are not as good as games, and games are not as good as benefits. Let every customer benefit from your marketing, experience happiness and share it with the people around you, then your marketing will be successful.

? Marketing is a science, the principles and methods of which need us to explore and practice for a long time. Learning this course not only helps me learn the marketing methods in the new media era, but also deepens the initial cultivation of Internet thinking. The formation of thinking is not overnight, and it needs to be further studied and summarized in the future. I hope that in the future work, I can integrate theory with practice and make good use of it. Experience of new media course training Part III < P >? Time always slips through my fingers silently, and before I can say goodbye, I have gone to my respective jobs in an instant. The three-day new media training of the Bureau Youth League Committee came to an end. When xx announced the end, did you have tears in your eyes? Parting is always sad, and I don't know when we will meet again.

? The first time I felt this warm family was when I introduced myself on the night of registration. 66 new media workers from all over the world tried their best to show their talents. With the mutual understanding of everyone, I, who was originally taciturn and not good at expressing, gradually integrated into this group. Time passed by until ten o'clock, but I still didn't want to leave, and I was overwhelmed with emotion. I wanted to stay a little longer and have a good look at them, remember their names, get together is a fate, and maybe I will make a lifelong mentor.

? I will never forget the smiling faces of each of you in the ice-breaking training, and every wonderful moment in the team cohesion construction, from news writing skills to camera photography technology, from WeChat platform to WeChat marketing planning. Six classes in three days have enriched my study and life in an orderly manner, and the topic discussion in the evening has made me feel like going back to high school and reading at night. It is no exaggeration to forget to eat and sleep, so that I am forced to leave the classroom every night by my aunt.

? The teacher didn't follow the book, but let us have a three-dimensional understanding of what we have learned through the combination of theory and practice. The first-class lecturer team, advanced teaching facilities and humanized service management have strengthened my determination to study hard. The attendance rate is high, the teaching form is novel, and the students help each other and love each other. It is this atmosphere that makes me feel that I am inadequate and have too much to learn.

? At the opening ceremony, xx made a short speech, which was brief but to the point. I still remember the meaning of learning and doing that xx said, arming our minds with knowledge and guiding our work in practice. As the saying goes, it is never too old to learn, and it is not enough to know only one aspect of knowledge. Only by continuous learning can we improve the skills of new media workers and better serve everyone. Only through continuous practice can we find problems in our work and correct and improve them. People who are not good at learning are doomed to be eliminated by the wave of new media. How can we adapt to the development direction of new media and what kind of talents are needed in the new media era? The answer is learning.

? On the other hand, the theme of this training is new media. Although I can't learn new media knowledge systematically and comprehensively during the three-day study, I have gained a general understanding. With the rapid development of the Internet age, new media came into being. Its rapid spread, wide influence and numerous audiences have quietly changed people's lifestyles. As an enterprise, how to use the new media platform to spread corporate culture, display corporate image, expand corporate influence and build corporate brand value is not only the significance of new media, but also the problem that every new media worker thinks about.

? From the youth Wu Tie to xx new media, although there are differences between them, there are also many * * * characteristics. As one of the editors-in-chief of xx New Media Studio, I have the honor to witness its growth. Since its establishment in July this year, the platform has opened up "xx" in just over five months.