What is the brand slogan?

Brand Slogan is a phrase used to convey descriptive or persuasive information about the brand. It often appears in advertisements, and some brands will also put the slogan on their packaging. The brand slogan plays a very important role for a brand. For example, the brand slogan can promote the brand spirit, reflect the brand positioning, enrich the brand association, clarify the brand name and logo, etc.

The creation of brand slogans is more based on the growth experience of one's own company, highlighting different demands at different stages.

Key points of slogans

1. Brand slogans generally highlight the functions of the brand and the benefits it brings to consumers, and have strong emotional color, praise and charisma. The purpose is stimulate consumers.

2. Brand slogans are usually promoted through slogans, manuals, product catalogs, etc.

3. The brand slogan should highlight its own characteristics or competitive advantages, and it can also explain the product name.

4. Brand slogans can also be dynamically adjusted like brand colors and logos to adapt to market needs.