What methods cannot lawyers and law firms introduce their business areas and expertise?

1. "Advertising Law of the People's Republic of China" (2021 Amendment)

Article 4 Advertisements shall not contain false or misleading content, and shall not deceive or mislead consumers. who. Advertisers should be responsible for the authenticity of advertising content.

Article 9 Advertisements shall not have the following circumstances: (1) Use or disguised use of the national flag, national anthem, national emblem, military flag, military anthem, and military emblem of the People's Republic of China; (2) Use or disguised use Using the name or image of a state agency or a staff member of a state agency; (3) using terms such as "national level", "highest level", "best", etc.; (4) damaging the dignity or interests of the country and leaking state secrets; (5) ) Hinders social stability and harms public interests; (6) Endangers personal and property safety and leaks personal privacy; (7) Hinders public order or violates good social customs; (8) Contains obscenity, pornography, Contents involving gambling, superstition, terror, and violence; (9) Contents containing ethnic, racial, religious, or gender discrimination; (10) Impeding the protection of the environment, natural resources, or cultural heritage; (11) Others prohibited by laws and administrative regulations situation.

Article 13 Advertisements shall not disparage the goods or services of other producers and operators.

Article 31 Advertisers, advertising operators, and advertising publishers shall not engage in any form of unfair competition in advertising activities.

2. "Law Firm Management Measures" (2018 Amendment)

Article 45 Law firms shall compete fairly with other law firms and shall not denigrate other law firms. Contracting business by improper means such as using law firms or lawyers or paying referral fees.

Article 50: Law firms shall perform management responsibilities in accordance with the law, educate and manage the lawyers of the firm to handle business in accordance with the law and standardize, strengthen the supervision and management of the practice activities of the lawyers of the firm, and shall not indulge or condone the following behaviors of the lawyers of the firm: Behavior: (1) Instigating, instigating and organizing parties or other persons to sit in at judicial or other state organs, hold up placards, hold banners, shout slogans, support, watch, etc. to disrupt public order and endanger public safety Use illegal means to gather people to cause trouble, create influence, and exert pressure on relevant departments; (2) Make distorted and misleading publicity and comments about the cases that I or other lawyers are handling, and maliciously hype the cases; (3) Organize groups in series, To create pressure from public opinion, attack and slander the judicial organs and the judicial system by means of joint signatures, publishing open letters, organizing online gatherings and solidarity, or in the name of case studies; (4) Refusing to appear in court to participate in litigation as notified by the People's Court without justifiable reasons , or violate court rules and leave the court without authorization; (5) Gather a crowd to make noise, attack the court, insult, slander, threaten or beat judicial staff or litigation participants, deny the nature of a cult organization recognized by the state, or otherwise seriously disrupt the order of the court (6) Publish and spread statements that negate the fundamental political system and basic principles established by the Constitution and endanger national security, use the Internet and media to stir up dissatisfaction with the party and the government, initiate and participate in organizations that endanger national security, or support, participate in, and Carrying out activities that endanger national security; making remarks that maliciously slander others by distorting the truth, clearly violating social order and good customs, or making remarks that seriously disrupt the order of the court.

3. Lawyers Law of the People's Republic of China (2012 Amendment)

Article 26 Law firms and lawyers shall not slander other law firms or lawyers Or pay referral fees and other unfair means to contract business.

Article 27 Law firms shall not engage in business activities other than legal services.

Article 50 If a law firm commits any of the following acts, the judicial administrative department of the district people's government of a city divided into districts or a municipality directly under the Central Government shall, depending on the circumstances, give a warning and suspend operations for a period of not less than one month and six months for rectification The following penalties may be imposed: a fine of not more than 100,000 yuan; if there is any illegal income, the illegal income shall be confiscated; if the circumstances are particularly serious, the judicial administrative department of the people's government of the province, autonomous region, or municipality directly under the Central Government shall revoke the law firm's practicing certificate: (1) Violation of regulations Accept entrustment and collect fees; (2) Violate legal procedures to handle major matters such as changing the name, person in charge, articles of association, partnership agreement, residence, partners, etc.; (3) Engage in business activities other than legal services; (4) In order to Slandering other law firms or lawyers or contracting business through improper means such as paying referral fees; (5) Violating regulations to accept cases with conflicts of interest; (6) Refusing to perform legal aid obligations; (7) Providing legal aid to judicial administrative departments False materials or other acts of fraud; (8) Neglect of management of the firm's lawyers, resulting in serious consequences. If a law firm is punished for any violation of the preceding paragraph, its person in charge shall be given a warning or fined not more than 20,000 yuan, depending on the severity of the case.

IV. "Measures for the Administration of Lawyers' Practice" (Revised in 2016)

Article 38 Lawyers shall perform their duties in accordance with legal procedures and shall not use the following improper methods to affect the handling of cases according to law: (1) Providing legal services to clients, intervening in cases in the name of a lawyer, and interfering with the handling of cases in accordance with the law without being entrusted by the parties or assigned by a legal aid agency; (2) Distorting or misleading publicity about the cases that I or other lawyers are handling and comments, maliciously hyping up the case; (3) Creating public pressure, attacking and defaming the judicial organs and the judicial system by forming groups, co-signing, publishing open letters, organizing online gatherings, expressing support, etc., or in the name of case studies; (4) ) Violate regulations to disclose or disseminate information and materials that are not open to the public for trial cases, or important information and evidence materials related to the case that I or other lawyers learned during the handling of the case.

5. "Lawyers' Professional Ethics and Practice Discipline" (Revised in 2002)

Article 21 A lawyer shall not publicize to the client that he or she has any relationship with law enforcement officials having jurisdiction and related parties. The personnel have family and friend relationships and cannot use this relationship to solicit business.

Article 43 Lawyers and law firms can introduce their business fields and professional expertise in the following ways: 1. They can popularize the law and promote their own expertise through written works, seminars, introductions, etc. Professional fields, recommend your own professional expertise; 2. Promote and encourage lawyers and law firms to participate in social welfare activities.

Article 44 Lawyers shall not engage in unfair competition in the following ways: 1. Not solicit business by belittling the professional abilities and levels of colleagues; 2. Not by providing or promising to provide kickbacks, etc. Contracting business; 3. Do not use the news media or other means to provide false information to them or exaggerate their professional abilities; 4. Do not print various academic, academic, non-lawyer professional titles, social positions, and honors on business cards ; 5. Do not compete for a certain legal matter at a charge level that is significantly lower than that of peers.

VI. Article 6 of the "Code of Conduct for Lawyers (Trial)" Lawyers shall be loyal to the Constitution and the law, and abide by lawyers' professional ethics and practice disciplines. Lawyers are not allowed to use their status as lawyers or in the name of law firms to hype up individual cases, attack the socialist system, or engage in activities that endanger national security. They are not allowed to use their status as lawyers to incite, instigate, or organize relevant interest groups, interfere with, or disrupt normal social order, and they are not allowed to use their status as lawyers to instigate. , instigating parties to collude in confessions, fabricating evidence, and interfering with normal judicial activities.

Article 18 Lawyers and law firms may use advertisements to promote lawyers and law firms as well as their own business fields and professional expertise in accordance with the law.

Article 19 Lawyers and law firms can promote their professional fields through activities such as publishing academic papers, case analyses, topic answers, teaching, and popularizing law.

Article 20 Lawyers and law firms may promote their professional expertise by organizing or participating in various forms of special and professional seminars.

Article 21 Lawyers may participate in various social welfare activities in the name of themselves or the law firm where they work.

Article 22 Lawyers and law firms shall not engage in unfair competition in business promotion.

Article 26 Lawyer advertisements may be published in the name of an individual lawyer or in the name of a law firm. Lawyer advertisements published in the name of an individual lawyer shall indicate the name of the practice institution where the individual lawyer works, and shall indicate the lawyer's practicing certificate number.

Article 27 Lawyers and law firms shall not publish lawyer advertisements under any of the following circumstances: (1) Those who have failed to pass the annual assessment; (2) Those who are in the period of suspension of practice or suspension of business for rectification. ; (3) The person has been criticized in a circular or publicly condemned for less than one year. (3) The person has been criticized or publicly condemned in a circular for less than one year.

Article 28 The content of a lawyer’s personal advertisement shall be limited to the lawyer’s name, portrait, age, gender, education, degree, major, date of lawyer’s practice license, name of the law firm where he works, and The period of practice in a law firm; charging standards and contact information; the scope of legal services that can be provided to the society in accordance with the law; and practice performance.

Article 29 The content of law firm advertisements shall be limited to the name, address, telephone number, fax number, postal code, e-mail, and website of the law firm; the lawyer association to which it belongs; the practicing lawyers within the firm and the legal An introduction to the business scope of legal services that can be provided to the society; practice performance.

Article 30 Lawyers and law firms shall not produce advertisements in a manner that is contrary to the lawyer's mission or damage the image of the lawyer, nor shall they use artistic exaggeration in general commercial advertisements to produce advertisements.

Article 31 Lawyer advertisements shall not contain any content that violates the relevant lawyer advertising management regulations of the bar association to which the lawyer belongs.

Article 32 Lawyers and law firms shall not conduct publicity that distorts facts and laws, or may cause the public to have unreasonable expectations for lawyers.

Article 33 Lawyers and law firms may promote a certain professional legal service field in which they engage, but they may not self-state or imply that they are recognized or certified as an authority or expert in a certain professional field.

Article 34 Lawyers and law firms shall not conduct comparative publicity between lawyers or law firms.

Article 79: Any of the following circumstances shall constitute unfair competition in the practice of law: (1) Defaming or slandering the credibility and reputation of other lawyers or law firms; (2) Without justifiable reasons, To solicit business on the condition that the charging standards are lower than those of the same industry in the same region, or to solicit business by promising to give customers, intermediaries, recommenders kickbacks, gifts of money, property or other benefits; (3) Intentionally soliciting business between the principal and his agent Creating disputes between lawyers; (4) Expressing or implying to the client that he or his law firm has a special relationship with judicial organs, government agencies, social groups and their staff; (5) Concerning the results of legal services or the results of litigation Making false promises; (6) Expressing or implying that it can help the client achieve improper purposes, or using unfair ways and means to achieve the client's purposes.

Article 84 Lawyers and law firms shall not use social proper names or well-known names, as well as logos, graphic characters, and code names representing their names without authorization or illegally, to confuse and mislead clients. The socially unique names and well-known names mentioned in this specification refer to: (1) The names of relevant political parties, judicial organs, administrative agencies, and industry associations; (2) The names of higher law schools or scientific research institutions with relatively high social reputation. Name; (3) The name of a non-lawyer public figure who is well-known to the public and has a high reputation; (4) The name of a well-known lawyer and law firm.

Article 85 Lawyers and law firms shall not forge or falsely use honorary titles for legal services. When using the honorary title of legal service of a lawyer or law firm that has been obtained, the time and period of acquisition should be indicated. Lawyers and law firms are not allowed to alter the honorary titles they have received for advertising purposes. If a law firm has been revoked, its original honorary title may not continue to be used.

7. "All China Lawyers Association's Rules of Conduct for Lawyer Business Promotion" (Trial) Article 2 The term "lawyer business promotion" as mentioned in these rules refers to the activities of lawyers and law firms in order to expand their influence, contract business, and establish their brand. The act of releasing legal service information to the public on your own or by authorizing others to do so.

Lawyer business promotion mainly includes the following methods:

(1) Publishing lawyer personal advertisements and law firm advertisements;

(2) Creation, registration and use Websites, blogs, WeChat official accounts, LinkedIn and other Internet media;

(3) Printing and using business cards, brochures and other written materials or audio-visual materials with a business promotion nature;

(4) Publishing books and articles;

(5) Organizing, participating in, and funding conferences, competitions, and selection activities;

(6) Other business that can be communicated to the public Promotion method.

Article 4 Lawyer service advertisements refer to legal service information released by lawyers and law firms through advertising operators.

Corporate lawyers, public lawyers and public law firms are not allowed to publish advertisements for lawyer services.

Part-time lawyers shall state the identity of the part-time lawyer when publishing advertisements for lawyer services.

Article 5 Lawyers or law firms shall not publish lawyer service advertisements if they have any of the following circumstances:

(1) Failure to participate in the annual assessment or failure to pass the annual assessment;< /p>

(2) During the period of suspension of membership rights, cessation of practice or suspension of business for rectification, and less than one year after the expiration of the aforementioned period;

(3) Failure to receive notice of criticism or public condemnation More than one year;

(4) Other circumstances under which advertisements are not allowed.

Article 6 Business promotion information released by an individual lawyer shall clearly indicate the lawyer’s name, lawyer’s license number, and name of the law firm where he works, and may also include the lawyer’s portrait, age, gender, education, and degree , years of practice, lawyer titles, honorary titles, law firm charging standards, contact information, legal service business scope, professional fields, professional qualifications, etc. that can be provided to the society in accordance with the law.

Article 7 Business promotion information released by a law firm shall clearly indicate the name of the law firm and practice license number, and may also include the law firm’s address, telephone number, fax number, email address, and website , public account and other contact information, as well as the honorary title of the law firm, the lawyer association to which it belongs, practicing lawyers in the firm, law firm charging standards, and a brief introduction to the legal service business scope that can be provided to the society in accordance with the law.

If the business promotion information of a law firm contains personal information of lawyers, it shall comply with the provisions of Article 6 of these Rules.

Article 8 If the business promotion information of lawyers or law firms contains honorary titles, the time and awarding institution of the honors shall be stated.

Article 9 Lawyers and law firms may promote their professional legal service areas, but may not self-declare or imply that they are recognized experts or expert units in a certain professional field.

Article 10 When promoting business, lawyers and law firms shall not engage in the following behaviors:

(1) False, misleading or exaggerated publicity;

(2) Inconsistent with the registration information;

(3) Express or imply a special relationship with judicial organs, government agencies, social groups, intermediary agencies and their staff;

(4) Disparaging other law firms or lawyers; or making comparisons with other law firms or other lawyers;

(5) Promising the results of case handling;

(6) ) Declaring the winning rate, compensation amount, target amount, etc. may cause the public to have unreasonable expectations for lawyers and law firms;

(7) Expressly or implicitly providing kickbacks or other benefits;

(8) No fees or reduced fees (except for legal aid cases);

(9) Client information released without the client’s permission;

(10) Unsuitable for the lawyer profession Text, graphics, pictures and audio-visual materials;

(11) Using the position of the Bar Association in activities other than performing the duties of the Bar Association;

(12) Using The names of China, China, the whole country, foreign countries, etc., or the names of international organizations, state agencies, government organizations, and industry associations are used without consent;

(13) Laws, regulations, rules, and industry norms other prohibited content.

Article 11 prohibits the release of business promotion information in the following ways:

(1) Using artistic exaggeration to produce and release business promotion information;

(2) ) Paste and distribute business promotion information in public places;

(3) Conduct business promotion to unspecified entities through phone calls, letters, text messages, emails, etc.;

(4) Publish business promotion information in the form of billboards, mobile advertisements, electronic information display boards, etc. near courts, procuratorates, detention centers, public security organs, prisons, arbitration committees and other places;

(5) Other relevant Business promotion methods that damage the professional image of lawyers and the overall interests of the legal profession.

8. Article 4 of the "All China Lawyers Association's Rules on Prohibiting Case Speculation in Violations of Violations" (Trial) Lawyers and their law firms shall perform their duties in accordance with laws and regulations, and shall not hype up cases in violation of regulations in the following ways:

(1) Create public pressure and influence the handling of cases according to law by means of co-signing, publishing open letters, organizing online gatherings, expressing support, etc., or in the name of case studies;

(2) ) Distorted and misleading publicity and comments about the case through the media, self-media and other platforms, and hyped up misleading, false and speculative information by forwarding, commenting, etc.;

(3) Insult , slander the case handlers, the opposing parties and other litigation participants, or distort and vilify the image of the case handlers, parties and other litigation participants through disclosure that damages the privacy of the case handlers, parties and other interested parties;

(4) Illegal disclosure of personal information of minors involved in minor cases, or use minor cases as a gimmick to publicize, incite public opinion, and create influence in non-minor cases;

(5) Inciting and instigating the parties or other persons to make inappropriate comments on the case through the Internet and other media, creating influence and putting pressure on the case-handling agencies;

(6) Other illegal and illegal hype circumstances of the case.

Article 8 Lawyers and law firms shall comment on major decisions and arrangements of the party and the country, public affairs events and legal issues in accordance with the law, objectively, impartially and prudently, and shall not do so through the following methods Illegal hype:

(1) Spreading remarks that violate the party’s line, principles and policies, negating the leadership of the Communist Party of China, and negating the socialist rule of law with Chinese characteristics, attacking and slandering the party and the country’s major decisions and deployments;

(2) Creating public opinion, inciting dissatisfaction with the party and the government, and intensifying social conflicts;

(3) Clearly violating social order and good customs;

(4) ) publish comments that are inconsistent with the professional status of lawyers and seriously damage the professional image of lawyers.

Article 9: When lawyers and law firms publish comments in the media, self-media and other platforms through text, audio and video, etc., they should verify the authenticity of the information to ensure that the opinions are professional and legal, and must not harm the lawyer's profession Dignity and the image of the legal profession.