How to promote publicity strategies and skills in cross-border e-commerce operations?

The difference between sales and operation is not particularly big, but the essence is the same, but the responsibilities of different companies are different. Some companies, such as sales, store shelves, customer service, stocking and so on. , operation and promotion of these work.

The cross-border e-commerce operation specialist, as the name implies, is a person who specializes in platform operation. At present, cross-border e-commerce platforms are mainly divided into B2B and B2C.

B2B(Business To Business) is a market field and a marketing relationship between enterprises. The representative platforms are Alibaba International Station, Made in China and global sources.

B2C is the abbreviation of Business-to-Customer, and the Chinese abbreviation is "business-to-customer". "Business-to-customer" is a mode of e-commerce, that is, a commercial retail mode that directly sells products and services to consumers.

Representative platforms include 1688 AliExpress, Dunhuang, Wish, Amazon, ebay, Lazada, etc.

Business model:

China and cross-border electronic commerce are mainly divided into business-to-business (B2B) and business-to-consumer (B2C) trade modes. Under the B2B model, enterprises use e-commerce mainly by advertising and information release.

The transaction and customs clearance process are basically completed offline, which is still traditional trade in essence and has been included in the general trade statistics of the customs.

Under the B2C model, China enterprises directly face foreign consumers, mainly selling personal consumer goods, and the logistics mainly adopts air parcels, mail and express delivery. The main body of customs declaration is postal or courier companies, and most of them are not included in customs registration at present.

Cross-border e-commerce is divided into export to cross-border e-commerce and import to cross-border e-commerce.