The development history of the Nike brand

In 1963, University of Oregon graduate Bill Bowerman and alumnus Phil Knight founded a company called "Blue Ribbon Sports". Mainly engaged in sporting goods. In 1972, Le Cordon Bleu changed its name to Nike and began to create its own legend.

In 1959, Phil Knight graduated from the University of Oregon with a bachelor's degree in business administration. One year later, he entered the famous Stanford University to study for a master's degree in business administration. Strict management education gave him the qualities to become an excellent manager. In the years to come, the two alumni worked hand in hand and worked together to lead the company to continue to grow and develop. Today, Nike's production and operation activities span six continents around the world, with a total number of employees of 22,000, and nearly 1 million suppliers, shippers, retailers and other service personnel working with the company.

Nike has always regarded it as its glorious mission to inspire every athlete in the world and provide them with the best products. The language of Nike is the language of sports. Thirty years later, the company has always been committed to creating opportunities for everyone to express themselves. Nike knows very well that only by using advanced technology can we produce the best products. Therefore, Nike has always invested a lot of manpower and material resources in the development and research of [[new products]]. Nike's pioneering air cushion technology brought a revolution to the sports world.

Sports shoes manufactured using this technology can well protect athletes' bodies, especially ankles and knees, prevent sprains during strenuous exercise, and reduce impact and wear on the knees. Sneakers with air-cushion technology became very popular as soon as they were launched. Both ordinary consumers and professional athletes love it.

In 2001, after Nike developed air cushion technology, it launched a new cushioning technology called Shox. Sports shoes produced using this technology are also very popular, and sales are rising. In addition to sports shoes, Nike's clothing also has innovative works. For example: high-performance textiles manufactured using FIT technology can effectively help athletes train and compete under any weather conditions. Other sporting goods manufactured by Nike, such as watches, glasses, etc., are the result of high technology.

In May 2002, NIKE began to hold the NIKE Scorpion 3-on-3 football match nationwide. Hundreds of youth teams competed in Guangzhou, Shanghai, and Beijing for 14, 16, and 18-year-olds respectively. Three levels of medals. This is another great move made by NIKE for the development of youth sports in China.

In August 2002, in China, NIKE not only supported the development of Chinese football, but also paid attention to the development of young people. It launched the "My Dream" large-scale youth sports series, the first NIKE Youth Football Super Cup, 4 on 4 Youth Football Open and other activities.

In 2008, Nike was selected into the "No. 1 Brand in Chinese Buyer Satisfaction" compiled by the World Brand Value Laboratory, ranking 14th.

NIKE development story: In 1966, Bowerman, who had been trying various methods to make lighter shoes, sent Onitsuka a pair of shoes of his own design. The upper inside was a Soft nylon instead of traditional leather. The shoe was called the Cortez, and although it was initially ridiculed and ridiculed by Adidas sales representatives, it became a hit among track and field competitions and became Tiger Brand's best-selling shoe.

By 1969, BRS had sold over $1 million in shoes. However, due to long-term over-reliance on Onitsuka Corporation of Japan, they also began to worry that the relationship between the two parties might change. Later, this fear came true, and Japan began to look for larger wholesalers and threatened to terminate the cooperation relationship. Knight was forced to choose between selling his shares and facing legal problems, or finding another way to make shoes. So, with a few of his employees already working on a different product line, Knight decided it was time to go it alone and decided to take on a bigger challenge.

After severing the cooperative relationship with Onitsuka Company due to breach of contract, he found a factory in Exeter and cooperated with Nissho Iwai, a Japanese trading company ( The company provided them with credit financing) and began selling shoes under a new name and trademark. In a dream of employee Johnson, the image of the Greek goddess of victory appeared, so they took the name "Nike" (the ancient Greek goddess of victory, also known as Nike).

For only $35, a local female student, Caroline Davidson, designed a fat check mark for them, which became Nike's new logo. This logo is not very flattering at first, because it is not like the stripes on Adidas shoes, which have a decorative effect to support the arch of the sole of the foot, nor is it like Puma's logo, which can modify the round part that supports the foot, and has only a purely decorative function. . However, this "Swoosh" (referring to "flying past"), which is Nike's nickname, has become the most famous logo in the world, and has contributed most to Nike's success.

Reference material? Baidu Encyclopedia entry NIKE