How to make a cake poster? How to make publicity in the early stage of private cake

How does a cake shop make a private customized photo cake? It is called "digital cake" and is an edible cake. After the favorite image is digitized, it is printed directly on the cake with a special food printer and food coloring.

The digital food image printer processes and synthesizes people, landscape photos or cartoon patterns through the client computer, and then sprays text patterns and images on food paper through the digital food printer, and then covers the food paper with colorful lace.

Another method is to use a special digital cake printer to print the image on special food icing paper or rice paper, and cover it on the cake after cutting. Digital cake originated in Europe and has become more and more popular in Hongkong and Taiwan Province Province in recent years.

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Compared with traditional cakes, "digital cakes" have clearer images, brighter colors and more creative shapes. The biggest advantage is that you can customize your own cakes.

Digital cakes can integrate images of portraits and landscapes selected by customers, such as cartoon cakes. By importing European food pigments and special cake printers, digital images are printed and produced, which changes the shortcomings of monotonous traditional cake forms, brings different visual enjoyment and taste to consumers and becomes a new indicator cake.

Digital cake is a new breakthrough in the history of cake, which satisfies people's wishes to the greatest extent and has many uses: for example, you can print photos of your loved ones on the cake as a souvenir, you can also print your proud paintings on the cake to share with the public, you can also make posters belonging to the company, print them while eating, and even print your favorite NBA stars on the cake and eat them in your stomach.

Making posters is particularly difficult. How? With a good theme and good promotional items, it depends on the poster planning skills of each family. Although planning and production is the last step, it is also a winning step. Imagine how incongruous it is to put a beautiful mouth, nose, eyebrows and ears on a dirty face. The customer's direct impression of the store is generated when shopping on the spot. However, due to the asymmetry of understanding between customers and stores, the impression is somewhat flawed. However, promoting posters is the channel that indirectly creates the most impression for customers. The former can only create impressions, and posters create impressions, so manufacturing is nothing more than planning. Further reasoning gives customers a variety of impressions, which is difficult for them to remember. If they remember and agree with it, they will be emotionally specific. Isn't that what businesses want? But please pay attention to the following points: Second, the main color of the layout should not be changed easily. If you put a lot of posters in front of you, you can identify which poster it is, which often comes from the first impression that the main color of the poster gives you. If it's not what you want to see, put it aside first, and customers won't recognize which one is from the names of the directly affiliated companies. Therefore, if you want to catch more customers' eyes, don't change the main color of the poster at will. Of course, it is certain that each schedule will be highlighted according to different themes, but we can increase the levels of color swatches on the main color, and pay attention to the harmonious transition of each level, mainly reflected in the brightness, not too concentrated. Below the corporate LOGO on the home page, it is often the place where the theme of this promotion is highlighted, and the difference between this theme and the secondary color can be distinguished in blocks. However, the border color of the whole picture and all sides is still the main color of the enterprise, because the border is the first place in a pile of newspapers to enter the customer's sight. Third, the typesetting format is relatively fixed. Layout format is one of the most important features after the main color, and it is also the key factor for customers to visually distinguish various posters. The so-called typesetting format refers to the way in which pictures and information units of each item are isolated or integrated in the layout. The processing of single picture and text is the most complicated aspect. Always combine the separation and accumulation of blocks to make the whole poster have aura. Separate irrelevant items, especially those with strong promotion, and display them independently. There may be a small number of related products, but there are many related varieties or colors. Why not display them together to save space and have category characteristics? As long as the price, variety, specifications, characteristics or numbers are marked in small print, customers will not be mistaken. It is worth mentioning that small words are not as good as saving words. As long as it is conducive to promoting the characteristics of varieties and can't fool customers vaguely, it will only ask for trouble. In layout design, certain lace and decorative painting are essential, but not too complicated, just choose a few suitable uses. Fourth, the advertising lead should be related to the corporate philosophy and product mainstream. For example, lifestyle supermarkets pay attention to low prices, not always the same words: special sale, low prices. Why not encourage customers from the effect: the store is celebrating, draw a big cake, insert candles from a few years ago, surround people with drinks and say, come to the party! Did not deviate from the corporate theme. If the season is going to change, or something big happens to the enterprise, simply put it bluntly, everything should be formulated around the needs of customers. Lifestyle supermarkets pay attention to being close to people's lives, so they try to appear in a simple, considerate and understanding manner. If it is a home appliance supermarket, you can't be stingy. You should have good manners and don't be looked down upon by others. If it is a home supermarket, you have to pay attention to elegance, and customers are looking for its style and chic. Five, each unit text description and price tag should have a fixed format. As I have said before, the font of the text description should be uniform, and the color can be changed according to the different tones of the layout, but the format should be kept uniform as far as possible, or the same format should be the same for other reasons. The same is true of price indicators. It is worth noting that the poster of a store always uses the same price tag, and the price of the product is the most important and must-see for customers. The price tag should be carefully designed, including the frame style, which can be a circle, a spiral, a triangle or a simple figure of an object. Generally, elliptical curl type is more friendly in lifestyle supermarkets, hard page type and square triangle type are more popular in household appliances. Secondly, pay attention to the design of the arrow to match the frame pattern. When making posters, some merchants often blindly enlarge the picture size, but in order to save space, they only make small price marks and put them on the picture of the goods, and there is no arrow, which is extremely inconspicuous and hinders the intuition of the goods. In fact, as long as the pictures of the goods are clear, because of the uniqueness of the brand and packaging design of the goods, it is easy to recognize which brand and which variety it is without looking closely, so we should pay more attention to the method of pricing. It is not strict without arrows, and the price must be clear. Sometimes for layout design, price tags are often set in different directions of product pictures, so it must be clearly marked with arrows, which are mostly triangular and hooked, and it is not easy to be too complicated. The above picture is fixed, and the border, font and space can be different to make the price tag vivid. All activities are people-oriented, so many DM posters are sent, and customers will choose one of them. DM posters are constantly flowing, leading the consumption trend, and customers will definitely enjoy it, rely on and believe in this guidance. How to publicize the private cake in the early stage? The recommended publicity methods are as follows: Hold a lucky draw, and the prize will be free goods Jian, a product in the store. You can put up posters outside the cake shop or go out for publicity, attract customers by lottery, and distribute the products in the store as prizes to the winning customers, which can not only increase the number of customers, but also make customers like the products in the store and increase repeat customers; Publish daily discounts for products. Most consumers are more or less greedy, so they can offer daily discounts on goods and discounts on different goods on different days of the week to attract customers to buy. Distribute promotional materials and discount cards. Clarify the target positioning of customers in the store, determine customer groups, and distribute promotional materials and discount cards to areas where customer groups are concentrated. Note that the production of promotional materials needs to have its own characteristics, and the discount card should have a certain discount.