How does iQiyi name the video?

Conform to the brand core positioning: the title of short video should be consistent with the brand core positioning, so as to highlight the brand characteristics and realize the brand communication function.

02

Aesthetically cater to the audience: short videos are named to attract customers to a great extent, so the title of the film should be based on the audience's preferences, for example, the elderly like traditional reality, and the young like vigor and vitality.

03

Unique: Homogenization with competitors' titles is of little significance. The naming of short videos must be different from that of competitors, and it is best to have no one.

04

With good visual patterns and symbols, the audience can associate and deepen their impression of short videos. Following the above principles, you may not get a good title. Only by continuous exploration can we find a more suitable title.

02, short video shooting scheme

0 1, title content

This is the first impression, it doesn't matter what you say, the title plays a leading role, showing the best part of your enterprise to the audience. Therefore, the short video planning scheme or short video copy needs to be creative, innovative and distinctive with the title.

02, enterprise introduction

The most conventional way of copywriting, after the title, must be that the picture is fixed on the company name. The next step is to show the short video planning scheme or short video copy of the enterprise, the history, scale and honor of the enterprise, show the elegance of the enterprise, and let the audience feel the strength of the enterprise with specific content.

03, product display

The scale and honor of the enterprise have been introduced, so what the audience wants to know most is the products of the enterprise, what your enterprise does, and what competitive advantages your products have compared with the same industry. These are what the audience wants to know most, so the enterprise short video planning scheme or the enterprise short video planning copywriting product display must show your characteristics and the uniqueness of the enterprise's products.