Characteristics and requirements of publicity slogans

Features: concise language, strong encouragement, etc. Requirements: stick to the theme, language specification, etc.

Slogans are concise and easy to understand and remember. A good slogan should be able to convey the theme and core information in the shortest language. It is enlightening and can stimulate readers' emotions and actions. A good slogan should arouse people's strong feelings and inspire them to take action.

Slogans should stick to the propaganda theme and highlight the core information, so that readers can see the propaganda content at a glance. Observe grammar and spelling rules, and avoid using typos or grammatically incorrect sentences. At the same time, we should also pay attention to the font size, color, typesetting and other visual effects of advertising language to ensure that the information can be clearly conveyed.