Stories of Contemporary Internet Entrepreneurship Celebrities

In today’s society with the rapid development of the Internet, Internet entrepreneurship abounds. So the following is the content of the stories of contemporary Internet entrepreneurial celebrities that I shared. I hope it will be helpful to you.

Stories of Contemporary Internet Entrepreneurship Celebrities 1

?Half braised eggplant, half mutton dumplings, one sweet and sour peanuts, the online payment was successful. ? After receiving this message on his mobile phone, Wang Dawei, a waiter at Hongji Dumplings in Jiaozhou, Shandong Province, immediately placed an order with the kitchen. Fifteen minutes later, the dishes were ready, and nine minutes later, the order was delivered to the customer on the 20th floor of Kaijin Building.

?The customer has signed for it. ?After receiving this feedback, both Hongji Dumpling managers and Li Jiaxi breathed a sigh of relief: ?Yeah, it worked!? This is the campus O2O service platform ?Rabbit Run? founded by Li Jiaxi. This platform breaks through the traditional shopping model and allows Consumers can quickly find the items they need on their mobile phones, and the items can be delivered within 9 minutes of placing the order. Since September last year, Li Jiaxi’s total sales revenue from Internet projects has exceeded 3 million yuan.

Currently, he is the general manager of Qingdao Kaiyuan Management Consulting Co., Ltd. In the past five years, her training business has covered Qingdao, Yantai and other places, and she has more than 400 corporate customers in Jiaozhou alone. In September, this bold girl invested 500,000 yuan to register and establish Qingdao Kaiyuan Wantong Public Security Service Co., Ltd., which is also the only private company providing public security services in Shandong Province and has become a Maker in the Internet era. people.

Although Li Jiaxi’s Internet business is doing very well now, in the past, Li Jiaxi had nothing to do with the Internet. , Li Jiaxi went to visit a client. The client highly praised the Internet. They talked with Li Jiaxi about how to promote the company in the Internet era. However, because Li Jiaxi did not understand the Internet, he could not interact with the other party. Jiaxi, who has always been good at communication, was It was so embarrassing that I could only end the conversation hastily. When leaving, the customer said: "You are here to provide training and guide the development of enterprises. If you can't even solve my Internet problem, what kind of training are you doing?" When we got back to the car, Li Jiaxi, who had always been smooth sailing, burst into tears. Did it fall? That conversation gave me great frustration. The customer was right, we cannot be left behind by the development of the Internet era. ?

In this way, Li Jiaxi began his journey of learning. In addition to reading books and surfing the Internet, Li Jiaxi will contact and attend classes whenever he sees training with the word "Internet". He also participates in two or three off-the-job training sessions every month. Slowly, Li Jiaxi became aware of the Internet. ?In fact, the Internet is a tool. ?Because of his sales background, Li Jiaxi views the Internet with an extra level of experience. In July, she registered and established Kaiyuan Wantong Public Service Co., Ltd. to build a "whole industry chain" service platform.

Use WeChat to help lazy people transform their businesses

During the process of communicating with a large number of customers, we found that many of them knew that online marketing was a trend and wanted to do it, but But don't know how to do it. ?Li Jiaxi suddenly thought that the Internet is a "lazy economy", so why not help their company transform by herself. Therefore, this became Li Jiaxi's first entry point. She decided to start with the secondary development of WeChat. She dealt with company affairs during the day and often worked until one or two in the morning to discuss R&D issues with the team at night.

Jiaozhou Hongji Dumplings is a local traditional restaurant. The company wanted to transform and found Li Jiaxi’s team. Li Jiaxi analyzed their market advantages for the managers and proposed the ordering system and takeout service, and the other party agreed. In this way, Li Jiaxi developed the WeChat public account for them. After customers follow the WeChat account, they can directly order, make reservations, and have it delivered to their door without waiting in line. The menu, prices, and discounts are clear at a glance, which is equivalent to opening a store. It's on everyone's phone.

In just a few days, the online order volume of Hongji Dumplings was almost equal to the sales of the physical store.

Zaili Steel is a traditional enterprise in Jiaozhou area with more than ten years of history, with a scale of hundreds of millions of yuan. Due to the low threshold of the steel market and the economic downturn, corporate orders have dropped and there is an urgent need for new customers. Li Jiaxi redesigned WeChat and the website for them, highlighting product display, online customer recommendation, etc., giving this traditional industry an Internet flavor. The person in charge of the company said that in the past, when discussing business with customers, they could only go with drawings. Now, by opening the official account, customers can clearly understand the prices, styles, etc. of various products, which greatly facilitates communication with customers.

More than 100 items purchased online are delivered within 9 minutes.

Last winter, my younger brother, who was studying in Weifang, went home for the winter vacation. Li Jiaxi felt very distressed when she saw that her younger brother had obviously lost weight when he returned from vacation. The younger brother told Li Jiaxi that it was cold and hot, and he hid in the dormitory and didn't like to go out to buy food, so he lost weight. It would be nice if someone would bring food to him when he was hungry.

Li Jiaxi was touched by her brother’s words. At that time, Li Jiaxi’s team was developing the O2O Rabbit Run project, which uses a mobile APP to locate supermarkets, restaurants, fruits and vegetables and housekeeping services within two kilometers. After placing an order, the delivery person will deliver it within 9 minutes. ?In the lazy economy, Rabbit Run solves the ?last mile?logistics. His words made me think that campuses, especially university campuses, have relatively concentrated users and needs and a well-defined scope, so it would be better to start from here. ?

So, Li Jiaxi targeted Qingdao Institute of Technology. After 4 preliminary publicity, more than 2,000 students registered as members of the Institute of Technology with a total of more than 8,000 students in one week. This made Li Jiaxi exclaim: "Unexpected." Unexpected?. Li Jiaxi used the model of garden owner plus building owner. Each school has one garden owner, and each dormitory building has more than one building owner. In this way, when students place orders through the APP, more than 100 items on the platform can be purchased online, and the host guarantees that the items will be delivered within 9 minutes. From the "track system" developed by the technical team, you can directly see where the "rabbit" runs.

Since the pilot operation of the project in April this year, the sales of the "Rabbit Run" project have exceeded one million. Pilot projects have been conducted in Qingdao Institute of Technology, Agricultural University, and Polytechnic University, and three college students have successfully joined as The park owner has promoted the employment of more than 50 campus landlords. Li Jiaxi revealed that with the implementation of "Rabbit Run" in the Engineering College, garden owners can earn three to four thousand yuan a month, and poster owners can earn more than two thousand yuan. The advantages of this project, including zero rent and unlimited product space, lower the threshold for starting a business to a minimum. In order to encourage college students to start their own businesses, Li Jiaxi also opened the platform free of charge to willing college students to join. Over the past year, Li Jiaxi’s total sales revenue from Internet projects has exceeded 3 million yuan.

?After the pilot is successful, we will also promote it nationwide. ?Li Jiaxi said with confidence that the next step is to promote the Rabbit Run model to the community, grid the community, and establish a divided responsibility system for entrepreneurial college students, so that citizens in the community can quickly find the most affordable and affordable services around them on their mobile phones. The latest and most convenient food, drink, clothing and other items to become a "leisurely home owner". Story 2 of Contemporary Internet Entrepreneurship Celebrities

On the 26th of this month, the first self-pickup store opened in Jianwai SOHO, Beijing. In the past, its fans mainly called Yaya through WeChat, and the reason for choosing this location is said to be an invitation from He Chang, the founder of Huang Taiji: "We want to make this place an Internet thinking street!" According to him , they will open a number of such self-pickup stores in Beijing within a year, located in Dongcheng, Xicheng, Asian Games Village, Zhongguancun and other densely populated areas in Beijing. Each self-pickup store will be equipped with multiple distribution points to facilitate the delivery of ducks to customers promptly and quickly.

You may not have heard of "call a duck". It makes secret duck takeout O2O. The kitchen is located in Beijing Gongti. With this as the center and an unscrupulous name, it delivers "duck" to doorsteps all over Beijing. The next step of the product is to develop duck parts and prepare to sell them in plastic packaging.

After working under Baidu for ten years, he suddenly became a "duck"

Qu Bo, the founder of "Call a Duck", was born in 1985 and is a native of Beijing. In September, 23-year-old Qu Bo successfully founded and operated the Stefanie Fan Club and entered Baidu to do community work and plan marketing. He has been working in Baidu for 10 years.

Qu Bo’s friend opened a bar through the event marketing of the World Cup and made a lot of money. This made him see that there is a great opportunity to subvert the traditional market. If young people have a chance to start a business, is very good. ?

In March, Qu Bo and his friends began preparations for "Call a Duck", and the trial operation began in May. At the beginning, Qu Bo and his friends selected hundreds of friends from the Internet and media circles to give away product samples and quickly gained a reputation for the product. At the same time, by relying on the circle of this group of people to spread the word, the brand quickly gained popularity. Accumulated the first batch of customers. From May to July, in just 60 days, "Call a Duck" was valued at more than 50 million yuan for the first time, creating a new brand myth. At present, the number of friends of the WeChat "Call a Duck" personal account has reached the upper limit of 5,000, the WeChat public platform has also approached 10,000 people, and the order response rate has reached 60%. For a brand-new catering brand, "Call a Duck" has already taken a step forward. is the most important step on the road to development.

Qu Bo said: When choosing investors, I mainly focus on two points. First, it depends on how the investment team can bring greater benefits to the platform, and second, more importantly, who will understand me. Investors will not care about me, they will only tell me, "Where did I call a duck for you?" At present, several investors of the "Call a Duck" brand are distributed in various industries, including: Baidu Vice President Li Mingyuan, Huayi President Wang Zhonglei and other familiar names.

They obviously didn’t just come here for the taste of “Call a Duck” to dominate the market. In terms of taste, "Call a duck" has yet to be evaluated by many diners, and opinions vary, but a few months after its launch, the innovation and vitality of brand (user) operations it reflects is indeed eye-catching. It can be seen that it is directly related to the Baidu (community operations) background of core members such as Qu Bo.

An aspect of Internet thinking: emphasizing self-dissemination

We will inevitably talk about the so-called "Internet thinking". ?Call a duck? Define Internet thinking as self-propagation, which is divided into three parts. The key points are as follows:

1. Products: Good products can speak. Taste is the core, safety and hygiene are the guarantee, and rapid product iteration and innovation in packaging and product form are ensured.

2. Service: User-centered, personalized service, fully delegating power to the service team so that the team can adapt to user needs in a timely manner.

3. Brand: The post-90s team adheres to the culture of "fighting with ducks", deeply interacts with users, and builds a brand with an online feel.

Traditional marketing is about informing consumers and converting them into actions, while the point of self-communication is how to make consumers willing to share and participate. ?Call a duck? Seize this point, find ways to make it fun, and then encourage users to participate on their own, instead of hyping concepts such as post-90s entrepreneurship and O2O in marketing.

How to understand the manifestation of self-propagation in the initial operation of "Call a Duck"?

1. The name is very important. The name "Call a Duck" is very self-propagating. According to Qu Bo, the reason why Wang Zhonglei invested his virginity in Call a Duck was because the name touched his G-spot. He told Qu Bo: "You know, many people encourage me to invest every day." , I found it very boring after listening to it, until one day I heard "Call a duck", and I just laughed there

2. Create topics. Qu Bo said that we might make strawberry-flavored duck in the future. As far as the product itself is concerned, the delicious duck is the foundation. This will be shared by people, but it is not enough. The strawberry-flavored duck can create a topic, allowing people to share and participate in discussions. This is the part of the product that is self-contagious. It is just a gimmick, but it can make you run faster and further.

3. Accumulate brands. ?Call a duck? Saying that their brand culture is "to fight with the duck?" is really going to ruin the ?duck?. They implement the "duck" element into every detail: for example, the top delivery guy is called "Duck King", "Yalu River (Porridge)" and other products are all named around "duck", where consumers can see it, the delivery "mistress" The clothes of the trucks and delivery personnel are all covered with logos and slogans, and little yellow duck soap is given with the meal (you know it~). The food delivery person turned around and walked away, and behind him was "The duck is gone", "You duck (ya) can run as fast as you can". Fans of "Call a Duck" are "Duck Blood Fans", which gives people a sense of involvement. The all-round branding has strong psychological implications and makes it easier for people to form a psychological identity with the brand.

4. Interpersonal communication. ?Call a duck? At the beginning, I chose a WeChat personal account and phone number as the way to order food. The official account was opened after the personal account reached 5,000 people. Normal enterprises will directly use public accounts to operate, and the communication channel of public accounts is point-to-many. Personal accounts can interact with fans in the circle of friends. If it exists in the interpersonal network, the interaction in the circle of friends will increase user stickiness, and sharing can easily trigger viral spread.

5. Discover the motivation for sharing. Why do others spend energy to spread this thing? They must have some feelings or gains. 91% of the customers of Call a Duck are women. On August 15, Call a Duck launched the month-long "Mrs. Yazhai Beauty Pageant" and participated by posting photos with duck products. Selfies are the favorite content to be shared in the circle of friends. Users not only enjoy it but also share it. The scheming duck will not even let go of the applicants. Regardless of whether he is accepted or not, he will be given a duck voucher as a gift. This thing will surprise people and make them want to share it, making the applicant and his friends have a better impression of the brand.

How to maintain the core driving force of user operation?

Call a duck? The team now has more than 50 employees. The background of the core team members is mainly in the Internet and advertising, and there is also a The duck factory in Baiyangdian specializes in double yolk eggs. In terms of job types, in addition to administrative positions, they are mainly distribution teams and user operations.

Qu Bo said that the user management team is all born in the 1990s. They are not just selling ducks, they want to make friends with users. They know very well about users and know when to pursue them and when to leave them alone. In principle, Qubo emphasizes the full delegation of power, so that they can adapt to changes, release their power, and control through other methods. ?

Speaking of this, Qubo gave an example. When a customer called to order a meal, he said: "I have ordered from your house many times before, and they were all given to my girlfriend and her parents. I also ordered them for myself." Never eaten. Now that my girlfriend and I have broken up, I want to order one to try myself. ?User operator Xiao Wen Tongxie felt sad after hearing this, so he gave him a free order. Qu Bo said, "I encourage them to waive orders. Every time they waive orders, there will be a story. Brands need stories to accumulate." ?

Make friends with users? Pervert? To what extent? Even the delivery team that has direct contact with customers. In addition to having outstanding appearance, they basically have an M physique that tries their best to meet the needs of users ( Masochist), bringing a pack of cigarettes and taking away garbage are all necessary skills.

In addition, there is another skill that creates interactive talking points. Qubo said that he wanted to record the user’s first reaction when they saw the ducks. The Duck King brought the wealthy Google glass with him. Went. I don’t know whether it was the "Duck King" who used Google glass to take pictures of customers, or the customers used their mobile phones to take pictures of "Duck King" wearing Google glass. Anyway, everyone started having fun when they met. In addition, the founder team’s own mini cooper and Mercedes-Benz will be used to deliver food to surprise users.

? Call a duck? All fantasies about the future

Will ducks be sold one by one in the future? What other secrets can be told now? Qu Bo said, in addition, there are There are several development directions:

1. Social economic model: leaving the brand to consumers***

A major feature of the era of differentiation is the high degree of information dissemination Developed, the gathering of people can get rid of the constraints of geography, kinship and industry to a greater extent, and gather with like-minded people. The concept of social economy has been very popular among Luo Jisiwei. It is actually how brands play in the Internet era. The original brand identity was limited to loyalty to the brand, but now the aggregation effect of fans is used to expand new consumption points and possibilities.

Call a duck? The gathering of a community is not to recruit believers, but to find a group of "comrades", make friends, and play together. By gathering such a group of duck blood fans with similar interests, we can do many other things together.

Qubo introduced that the response rate of "Call a Duck" is 60%, and more than 91% of the users are women. They also have many similar characteristics: "young white-collar workers", "novelty-loving", and "happy" These characteristics of sharing need to be explored and integrated, so that a fan economy can be developed in a targeted manner.

2. "Call a duck" has become synonymous with takeout

When Tiantu Capital investor Zhu Yonghua was asked why he invested in "Call a duck", he gave three reasons:

First, trust the team;

Second, this is actually a takeaway model, which is the future development trend. It can be lighter and faster;

Third, the team’s awareness of the brand is more important than the business itself. I strongly agree with this. It is possible to become a food delivery platform at a certain stage in the future. Of course, duck is the entry point, similar to the traffic entrance. From a broad concept understanding, there is an opportunity to build a A food delivery platform that can be delivered to your doorstep.

What is not sure is whether it is really a strawberry-flavored duck?

Will a processing plant be built or will the upstream breeding plant be acquired?

? Call a duck? Can you build a theme hotel?

Using Internet thinking to start a business, Qu Bo’s idea is clear but not clear. He knows what he wants, but how to do it and whether it can be successful still need to be Go try it. Starting a business is like this, leaving people with thoughts.

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