What is the reason for Weibo's popularity?

What is the reason for Weibo's popularity? The following will be elaborated from three aspects.

Simple and easy to use

There are two meanings here:

First of all, compared with blogs that emphasize layout, Weibo's content consists of simple words and phrases. From this point of view, the technical requirements for users are very low, and the language arrangement and organization are not as high as blogs;

Second, various APIs opened in Weibo enable a large number of users to update their personal information in real time through mobile phones and the Internet.

The influence of interpersonal circle

Or compared with blogs, users' attention belongs to a "passive" state of concern, and the content written is not sure of its audience; Weibo's attention is active. As long as you click "Follow", it means that you are willing to accept a user's instant update information; From this perspective, it has more research value for commercial promotion and the spread of star effect.

At the same time, for ordinary people, most of Weibo's close friends come from the real life circle. The words and deeds of users not only play the role of venting emotions and recording thoughts, but more importantly, maintain interpersonal relationships.

The combination of natural "communication desire" and technology in the era of web2.0

In this era of information explosion, everyone's life is deeply influenced by the wave of knowledge. The Internet is a timeless classroom. When we crossed the era of WEB 1.0 "portal", we were surprised to find that everyone can be a recorder and follower of the times. From the Clinton scandal exposed in the Draghi report of 1998 to the arrival of the first year of China's blog in 2005, WEB2.0 is no longer an empty and conceptual frontier idea, but has brought us tangible things. The popularity of "Sister Furong" and the occurrence of "Muzimei" incident represent that blog, as a new communication tool, has entered the lives of ordinary people, and the individual's right to freedom of speech has been greatly exerted.

Compared with the blog's need to organize language to state facts or express feelings by rhetorical means, the instant expression of Weibo's "report card" is more in line with the rhythm and habits of modern people. The application of new technology makes it easier for users (authors) to reply to visitors' messages, thus forming a good interactive relationship; To sum up, Weibo is in the right place at the right time, and it is hard to let go.