Aston Martin dbx slogan

It seems that all ultra-luxury brands will inevitably be "spurned and spurned" by all walks of life after they decide to manufacture SUV models.

Think about the days when Porsche launched the Cayenne, and then recall the "degenerate drama" in the media comment area after Lamborghini brought Urus. Perhaps in the eyes of some "conservatives", ultra-luxury brands should maintain their tonality, even if enterprises are in trouble and on the verge of bankruptcy.

Fortunately, however, the decisions of business operators are often wise. They know that "love can't generate electricity and profits can't appear out of thin air". Now the Cayenne has become a cash cow for Porsche. Lamborghini Urus often has to wait for the first half of the year to pick up the car, which shows the importance of ultra-luxury brands entering the SUV field.

As a pure British ultra-luxury brand, Aston Martin can't give up this new blue ocean.

After all, since Aston Martin was listed on the London stock market in June, 20 18, its sales volume and performance have been continuously depressed. And in 20 19, its pre-tax loss was1430,000, which was further expanded compared with 20 18. The cash flow problem is outstanding and the capital pressure is great.

If the whole brand wants to turn losses into profits in a short time, then it is necessary to launch more new models to occupy the market. Aston Martin DBX was born in this context.

In fact, as early as last year's165438+1October 20th, DBX made its world premiere at the British Embassy in Beijing. This is also the first time in a century that aston martin has chosen a new car release location outside Europe, which shows that it attaches importance to the China market.

Considering that DBX will appear as a heavyweight model of Aston Martin at this Beijing Auto Show, we have not made a specific analysis of it before, so today we will talk about this "unique" ultra-luxury SUV.

From the appearance, it is not difficult to find that the design of DBX simply combines all the essences of DBS, DB 1 1 and VANTAGE. 1949 The iconic "big mouth" air intake grille design of DB2 prototype is the most recognizable part of Aston Martin. At the same time, the classic flip hood has an air outlet design, which is the perfect combination of tradition and modernity.

In addition, the new car also adopts a brand-new LED light group, in which daytime running lights are split and placed on both sides of the central network, and at the same time, it has the function of turn signal, which is online and highly recognizable.

Although it is an SUV model, the side of DBX also has a super perfect golden ratio. The visual center of gravity of the vehicle is behind the B-pillar, and the elegant waistline extends straight back to the parking space, which is also the consistent design style of Aston Martin.

However, the most attractive thing is the slightly raised lines and raised taillights at the rear of the car, which obviously draws lessons from Vantage's design language, while the classic "duck tail" inherits DB6.

It is no exaggeration to say that no matter from which angle you look, you can easily see that this is a aston martin, because there are too many classic elements in it.

Of course, in order to meet the personalized needs of top consumers, aston martin also provides a variety of customized services. * * * There are more than 30 different body colors, from the unassuming moon white (Lunar? White) to dazzling yellow (yellow? Don) Everything.

When we got on the bus, it was obvious that the designers in aston martin had a good balance between simplicity and luxury. The center console adopts family-style design, and the shift buttons are placed above the 10.25 inch central control panel, and a large area of physical buttons are reserved below. The extremely luxurious Caithness full-grain leather and Alcantara fabric make the whole interior a work of art. ..

Configuration, including Apple? CarPlay, 360 panoramic camera system and 64 colors of ambient lights in the car are all standard configurations. But don't forget this is a aston martin. As long as the budget is sufficient, you can match almost all the configurations you want.

The length, width and height of the new car are 5039/ 1998/ 1680mm, respectively, and the wheelbase is 3060mm, so it is a well-deserved "big guy" among competing products. This is the uniqueness of DBX, and its ample internal space makes it more like a super GT that has been "erected".

The new car not only provides seat ventilation and heating functions for rear passengers, but also supports seat folding function at 40:20:40. The luggage compartment has a volume of 632L, which is enough to accommodate those expensive golf clubs and skis.

More intimately, in order to facilitate the access to items, Aston Martin also specially set up air suspension control buttons in the trunk, with a sense of detail Max.

If nothing happens, Aston Martin DBX will probably become the most GT-style ultra-luxury SUV on the market. Due to the adoption of the adaptive three-cavity air suspension, the height of the car body can be increased by 45mm or decreased by 50 mm In the highest state, the approach angle of DBX reaches 25.7, the departure angle is 27.1,and the wading depth can reach 500 mm It is easy to deal with the bad roads that may be encountered during long-distance driving.

In terms of power, unlike DB 1 1 and Vantage, DBX will adopt AMG's brand-new 4.0T twin-turbocharged V8 engine, with a maximum power of 404kW(550Ps) and a peak torque of 700 N m. The transmission system is a 9-speed automatic gearbox with a full-time four-wheel drive system, which is officially announced as 0-100.

Based on the above news, it is not difficult to find that the positioning of DBX is obviously different from other competing products. It not only has excellent sports essence, but also is a super GT that can take you anywhere. Combined with the starting price of 2.37 million yuan, it perfectly puts itself in an "opponent-free" field.

Because the flagship model of Cayenne Turbo can only reach the range of 2 million yuan after matching, its competitiveness is obviously not enough to compete with DBX in the price range. On the other hand, the complete landing price of Lamborghini Urus is almost 3 million yuan, which obviously faces the top consumer groups.

Our DBX, however, stayed quietly at the price of 2 million yuan, and broke into the fault of market segmentation at a "relatively reasonable" price. I have to say Dun Martin did a good job this time.

* Some pictures are from the Internet. If there is any infringement, please contact to delete it.

Original article, reprint requires authorization.

-That? End-

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.