The Significance of Quanzhou's Successful Application for World Heritage

highlight the universal value and enhance the city brand.

1. Highlight the universal value: Quanzhou shows the history of civilization exchange and mutual learning between ancient China and other countries with vivid historical evidence, and its successful application for the World Heritage is of great significance to Quanzhou, China and the world.

2. Enhance the city brand: the successful application for the World Heritage will greatly boost the city brand of "China's World Ocean Business Center in Song and Yuan Dynasties", and the concept of "multiple integration, * * * prosperity and * * * development" highlighted by Quanzhou in Song and Yuan Dynasties will further enhance the cultural confidence of modern city development.