Write a slogan for Xinjiang cotton

Xinjiang cotton is on fire! Hot all over the network!

China national clothing brands have great opportunities to overtake in corners!

Because h &；; The "Xinjiang Cotton" incident triggered by M continues to heat up on the Internet. After deep digging by major media, radish was pulled out and brought out of the mud, including a series of international brands such as Nike, Adi, Uniqlo and MUJI.

These are international clothing brands that have been deeply cultivated in China for more than ten years or even decades, and they are household names in China, occupying a large market share for a long time. Especially in the past 2020, due to the spread of overseas epidemic, China market has become the core growth area for many international brands to turn losses into profits.

However, these international brands only want to make money in China, completely ignoring China's self-esteem, and launched a malicious boycott of Xinjiang cotton, which greatly hurt the national dignity of China and the economic interests of Xinjiang cotton industry.

This is absolutely unacceptable to China people, and all the costs arising therefrom will be borne by international brands that boycott Xinjiang cotton!

The first one is H &；; M's China celebrity endorsement was withdrawn. H & Xuan, and other well-known domestic stars announced at the first time that they would stop acting as H & ampm spokespersons.

What followed was the termination of a large wave of celebrity endorsements. For example, EBO and Seven no longer speak for Nike, while Eddie Peng Yuyan Swift, Yang Mi, Jackson Wang and Dilraba no longer speak for Adidas. Greg Han Hsu Xu no longer speaks for Puma and CK.

To do this, it is extremely difficult for Hong Kong and Taiwan stars. As for the reason, everyone knows. Nana Ou-yang, in particular, was subjected to cyber violence by a few people on the island at the end of 2020 for attending the Spring Festival Gala of China CCTV.

At this moment, we can also see that the three places on both sides of the strait are United. In the face of right and wrong, the people of China can fully understand!

In the surging wave of counter-measures, H&; The share prices of international brands such as M, Nike and Adi plummeted, losing 78,654.38+billion market value a day. As the wave of counter-measures in China continues, it can be predicted that the market value of these international brands will continue to decline.

Accordingly, China's national clothing brands such as Li Ning, Anta, Metersbonwe Bang Wei, Bang Wei and so on. It has skyrocketed and started to limit. Li Ning even accidentally stepped on the tuyere and insisted on labeling Xinjiang cotton on the tag, and backhand slapped these international brands.

You don't want Xinjiang cotton, Li Ning is a magic weapon to attract customers! Of course, Li Ning didn't mean to rub hot spots. There is only one reason for him to do this: Xinjiang cotton is of high quality and is a world-renowned good cotton.

Xinjiang cotton is so good, why should international brands resist it? The fundamental reason lies in: Xinjiang cotton is too good, and China textile industry is too strong!

Everyone in China has received this kind of history education since childhood. That is to say, in the feudal dynasty of more than 2,000 years, China was far ahead of the world 1500 years, with about 300 years left, and it was in an uninterrupted closed state.

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Even in the late Qing Dynasty, China was bullied by western powers, and China's GDP was still the highest in the world. China's GDP accounted for 1/3 of the world in the prosperous period of Kanggan. At the time of Daoguang Emperor, China's GDP also accounted for 29% of the world.

The only one who fell behind the world trend and was severely beaten by western powers was the humiliation from the late Qing Dynasty to the Republic of China 100.

But after the founding of New China, we stood up again.

The blood and ambition of striving for the first place in the blood of Chinese civilization have once again been infinitely stimulated!

As long as it is the industry we want to do, we must be the first in the world. One is to wash away the shame brought by the late Qing dynasty, and the other is to let the Chinese nation stand on the top of the world again.

In the past four years, due to Trump's strong suppression of China's high-tech industry and the use of the core technology mastered by the United States, China's neck has made countless people indignant but helpless.

However, what many people don't know is that China's textile industry has already completed the integration of the global industrial chain and gained a leading position step by step. In this process, it is mainly divided into three aspects.

The first aspect is to make the scale the first in the world.

In the early days of reform and opening up, China liberated a large number of rural surplus labor. China attracts a large number of overseas enterprises to set up factories in China with its cheap labor.

Due to the low technical content of textile enterprises, when an overseas garment factory comes in, it will drive thousands of local garment factories in Qian Qian. Soon, local garment factories replaced overseas garment factories, and the scale was the first in the world.

China's textile industry is large in scale and low in cost, and it has defeated countless overseas enterprises with its unparalleled cost advantage. Some foreign textile mills that want to survive either choose to close down or come to China to open factories.

As a result, the regional textile centers scattered around the world have gradually disappeared, while the textile industry in China has been growing. By 20 17, China will become the largest and only textile center in the world.

This leads to a horrible data. As early as 20 16, China's clothing exports accounted for 4 1% of the global clothing exports. In 2020, affected by the epidemic, many overseas factories closed down, and China's clothing export share climbed to 50%.

So far, China's clothing export ranks first in the world, which is roughly equal to the sum of the second to tenth places. Among them, Europe and the United States rely more than 50% on China's clothing exports. In other words, half the clothes in Europe and America are imported from China.

At this time, China textile industry has firmly occupied the position of the global manufacturing center.

The second aspect is to make raw materials the first in the world.

One of the core raw materials of textile is cotton. There are three major cotton bases in the world, namely, China, the United States and India.

Both the United States and India have a bloody history of plundering cotton cultivation. Among them, the United States is the most tragic, and its bad influence is also the oldest, which has continued to this day.

American cotton industry originated from plantation economy. And American plantations are full of darkness, filth, ugliness and sin. From the perspective of global economic industrial chain, American plantations at that time provided raw materials for Britain.

But when the evil western colonists crossed the ocean and came to North America, they committed heinous crimes. They slaughtered the local aborigines and committed the heinous crime of "genocide". After killing people and robbing money, they began to compete for land and engage in plantation economy.

Cotton is regarded as an important cash crop because of its large demand and high economic value. But growing cotton requires labor, and local aborigines are slaughtered. What should we do?

Thus, the evil slave trade began.

It can be said that in the history of Europe and America, seemingly pure white cotton is covered with sin and blood. Today, cotton is still a scar in the history of European and American countries.

India was completely colonized by Britain, and under the control of Britain, cotton farming developed.

Only China's cotton industry is developed by independent labor and modern technology. In order to increase cotton yield and improve cotton quality, China makes full use of Xinjiang's unique climatic conditions and actively builds modern agricultural irrigation systems to provide the best growth conditions for Xinjiang's cotton.

At the same time, mechanized production is introduced on a large scale to improve the cotton production efficiency in Xinjiang. Moreover, China's cotton industry adopts a large farm-style business model, which largely gets rid of the dependence on individual labor, and machines play a leading role.

With the continuous improvement of infrastructure and more advanced production tools, the cotton industry in Xinjiang is more and more developed, with better quality and higher output.

China has become one of the three major cotton production centers in the world. Among them, Xinjiang cotton accounts for 85% of the country's total cotton output.

At this moment, China has won the C position of global textile raw materials!

The third aspect is to finally seize the financial pricing power of global cotton.

As we all know, the United States is a global financial center. The global pricing power of many commodities is in the hands of the United States. For example, international oil prices are often manipulated by the United States. Whenever the United States is ready to suppress Russia, it will suppress a wave of international oil prices, because one of Russia's pillar industries is energy trade.

In the textile industry, the global pricing power of cotton has long been dominated by the United States. But remember, this was once.

Before the rise of textile industry in China, new york Intercontinental Futures Exchange was the largest cotton futures trading center in the world. Whether cotton prices go up or down depends on the face of American capital. They can speculate or suppress cotton prices through the New York Futures Exchange.

As a result, although China's cotton industry is large in scale and excellent in quality, its profits have been suppressed for a long time. The pricing power is not in your own hands, you can only be slaughtered.

China refuses to accept! China is the only textile center in the world. Why is the pricing power of the core raw material cotton in the hands of the United States?

Thus, in 2004, Zhengzhou Futures Exchange in China officially launched the cotton futures standard agreement, which launched an impact on the global cotton pricing power.

China has great advantages in the competition of global pricing power of cotton. China is the only global textile center. Both Xinjiang cotton and American and Indian cotton have to be sold to China before they can be made into clothes and exported to the world.

Therefore, the cotton futures trading volume of Zhengzhou Futures Exchange in China is increasing, while the cotton trading volume of new york Intercontinental Exchange in the United States is decreasing year by year. Slowly, the major cotton buyers all over the world will come to Zhengzhou Futures Exchange in China for bulk cotton trading.

Finally, Zhengzhou Futures Exchange replaced new york Intercontinental Futures Exchange and became the trading center of global cotton futures. Global cotton pricing power was won by China!

At this time, the situation began to reverse.

The origin, manufacturing center and financial pricing power are all in China, forcing Indian and American cotton to be exported to China at low prices. After being made into clothes in China, they are sold all over the world at high prices. We occupy the upstream of the industrial chain, while the United States and India have become raw material suppliers in the downstream of the industrial chain.

Xinjiang cotton, on the other hand, has local advantages and is not worried about sales at all. Let's take the data in 2020 as an example. Xinjiang's cotton output is 5.2 million tons, and the total domestic cotton output is 5.85 million tons. The total consumption of cotton in China is 7.8 million tons, which is inexhaustible in China. China imports 6.5438+0.85 million tons every year.

As can be seen from the above, China's textile industry is in an absolute dominant position in the world. Those h &；; M, Nike, Adi, Uniqlo, Muji and other clothes are actually made in China. The only difference is foreign labels!

It can be said that these big foreign brands are paper tigers, which cannot be separated from China's textile industry chain.

However, China's textile industry still has a weakness that can't be ignored, that is, its brand power is insufficient, and it has not yet cultivated a national clothing brand with international competitiveness.

For example, there is still a big gap between domestic well-known brands such as Li Ning, Anta, Smith Barney and Xtep, as well as international companies such as H & ampm, Nike and Adi. Especially in the field of high-end sports, Nike and Adi almost carved up the China market.

Add H &；; M, an international fast-moving leisure clothing giant, entered China, which quickly shocked national brands such as Smith Barney and Samma. In the past few years, the national brands of China textile industry have been under great pressure from international giants.

Only Li Ning and Anta resisted the pressure and reversed the decline of national brands. With its Chinese style design, Li Ning set off a wave that swept all countries. Anta, on the other hand, achieved performance growth by acquiring the Italian brand Feile and attacking the domestic market with the endorsement of the Italian brand. In 2020, the performance income brought by the Fila brand has accounted for 50% of the entire Anta Group.

It can also be seen that in the past few decades, China people's admiration and obsession with international clothing brands have reached what state.

However, this time, these international brands collectively overturned, giving China national brands an excellent opportunity to overtake in a corner!

This may be a super turning point in the rise of national brands in China textile industry!

This is not H &；; The Waterloo of M family is a collective rollover of international brands such as Nike, Adi, Uniqlo and Muji.

Remember that Italian luxury brand DG withdrew from China because of the incident of insulting China?

Remember Lotte's complete defeat in South China because of the Sadr incident?

It is absolutely impossible for international brands to make money in China and boycott cotton in China and Xinjiang.

And for China, which owns the whole industrial chain of textile industry, it is international brands that need China factory, not China factory. It is international brands that need China market, not China market.

Clothing is not a 5G chip. Without you, I just changed a domestic brand! Isn't it just a change of label? It's not impossible!

We should not only support China manufacturing, but also support national brands!