Qixi Festival event planning

Collection of five essays on Chinese Valentine’s Day activity planning. Chinese Valentine’s Day activity planning, Part 1

1. Background

Hangzhou, a city of love, has rich love tourism resources, including historical monuments related to love stories. Such as the Broken Bridge and Leifeng Pagoda related to "The Legend of White Snake", the Long Bridge, Wansong Academy, Phoenix Mountain related to "Liang Shanbo and Zhu Yingtai", as well as Su Di and Su Xiaoxiao's Tomb (Mucaiting) wait.

2. Purpose

To promote the continuation of the traditional Chinese Valentine's Day festival in modern times, let people see the wedding tradition of the Song Dynasty and understand Hangzhou, the city of love. Create higher profits for Songcheng.

3. Principle

Throughout the entire Songcheng tourist area, the Qixi Festival theme is added to the original infrastructure. Let tourists be in the Song Dynasty, experience Hangzhou, and enjoy the festive atmosphere of the Chinese Valentine's Day. Let tourists participate in it personally, so that there is scenery everywhere and feelings everywhere.

IV. Organizational form

The theme of the Chinese Valentine's Day runs through the entire scenic spot, trying to accommodate the scenery and emotions. Through the restoration of various wedding customs scenes, the festive atmosphere of a hundred years ago is brought to the guests. Add Chinese Valentine's Day and festive elements to the original attractions, and add Chinese Valentine's Day wedding customs performances.

5. The main slogan

"Love Qixi, Qiao Gathering in Songcheng" (Qiao means chance encounter, fate. Except it is still Qiqiao's coincidence.)

Six. Unit

Songcheng Project Planning Group

7. Main event time:

The seventh day of the seventh lunar month

Location: Songcheng, Hangzhou

Location content

The gate is decorated with a large Hangzhou famous flower The decoration of the gate with the shape of the Hangzhou White Chrysanthemum Cowherd and Weaver Girl attracts guests. A group of servants distributed wedding candies at the gate and loudly announced in Hangzhou dialect: Wang Yuanwai’s daughter is getting married. Yuelao Temple has set up concentric locks around the branches so that guests can make wishes. Lock a heart-to-heart lock with your lover and wish to be together forever. Throwing a treasure of your own wishes to the wishing tree can make your wishes come true. Adding soil to the branches of the couple can bring lovers together. If you pray sincerely at Yue Lao Temple, you can get a good marriage. The daughter of the king of the city tower will throw hydrangeas to attract a bride. Unmarried men can come forward to grab the hydrangeas. Unmarried girls can also climb the city tower to find a good husband. Wang Yuanwai's family Wang Yuanwai is from a wealthy family, enjoying the wedding banquet of a wealthy family in the Song Dynasty. All famous dishes in Hangzhou can be tasted here, such as Longjing shrimp, Dongpo pork, beggar's chicken, Song Sao fish soup, West Lake vinegar fish, and West Lake water shield soup. Sitting at the dragon and phoenix dining table, using porcelain tableware that has been in harmony for a hundred years, what you eat is not only a joy, but also a thousand-year culture. There are many ancient shops on both sides of Song Street Ancient Street, including the Qiqiao Paper-cutting Shop and a paper-cutting exhibition specializing in Chinese Valentine's Day. Guests can watch the girls edging pieces of colored paper into exquisite works of art. The girls can also teach guests some simple paper-cutting on the spot, or they can let the guests buy one or two pieces to take back as souvenirs. There is an exhibition of Suzhou embroidery in the embroidery shop, and the girl's live embroidery performance also attracts customers. Guests can also pick up needle and thread and try their own hands at embroidery. Otherwise, it would be good to buy some embroidery products back home. Movable type printing shop Movable type printing is one of the four great inventions and one of the great contributions of the Chinese nation to the world. Use such an ancient method to print a certificate of love for your love, making your love as eternal as printing. Shadow Puppetry Shadow puppetry is a folk drama art form in Hangzhou. The illusion of lights and shadows and the coordination of music make the play "Love on the Magpie Bridge" more popular. Dream Stone Forest Enter the stone forest and carry out treasure hunting activities. According to the little prompts on the stone forest, grab your partner's hand. With the direction of the other party, it is the direction of the exit. Water Curtain Movie Water Curtain Movie is a high-tech product that uses lasers to project images onto the water curtain (30 meters wide and 15 meters high) in the pool. As long as you register at the service center, you can print on the water curtain. Subtitles confess. Your beloved must be very happy to see such a romantic scene. The costumes of the Song Dynasty in the Folk Custom Museum are so gorgeous. You must want to know more about it. Come to the Folk Custom Museum, where there are traditional costumes, production tools, and festival displays. Hold hands with the one you love in Wupu River, stroll along the river, and quietly look at the flower boats in the river. The talented people and beauties in the boats wear traditional costumes of the Song Dynasty, and look at the brilliant fireworks in the sky. It is so beautiful.

Art Plaza "Revisiting Chinese Valentine's Day Love" (details attached) snack street, wedding cakes, wife cakes, husband cakes, acacia red bean glutinous rice balls. Qiaoguo, lotus root, white lotus root, red water chestnut, etc. When you are tired of shopping and watching, you can still have a late-night snack. Hide under the lush pumpkin shed in the city tower square. In the dead of night, if you can hear the whispers of the Cowherd and the Weaver Girl when they meet, the girl to be married will be able to get this in the future. A love that lasts for thousands of years. Even if you are not a girl, as long as you sincerely make a wish, you will definitely get happiness. Note: In addition to the above-mentioned projects, there are other scenic spots with the characteristics of Hangzhou in the Song Dynasty, such as Guanyin Tower, brewery, Southern Song Dynasty Scenic Street, etc. In addition to the above-mentioned design of each point, the overall layout should also be done well.

Tour around Songcheng in a sedan chair and experience the fun of going out in ancient times.

Whether you are on the street or in the alley, you can find the servants of the palace walking towards you with baskets full of wedding candies, and saying to you in Hangzhou dialect: Our lady is very happy, please have some candies. ~

I will choose the top ten beauties! The top ten beauties in Hangzhou will be selected and announced at the evening party at the Art Square.

Distributed throughout Songcheng, allowing service staff to take instant photos of guests and keep them as souvenirs.

Tickets must be accompanied by wedding invitations.

The streets and alleys are filled with red lanterns with double happiness patterns printed on them.

8. Funds: Basic ticket: 90 yuan, not including the following consumption: Royal wedding banquet: 80~150 yuan/person Cruise: 50 yuan/person Concentric lock: 5 yuan/Photography: 15 yuan/Zhang prayer: 10 yuan/person Snacks: 5~15 Yuan/share water curtain display: 100/time/30 seconds Key items: "Revisiting Chinese Valentine's Day Love" 20:00-21:00 "Dragon and Phoenix Harmony" large-scale wedding custom performance, presented in the form of a performance according to traditional wedding customs and etiquette. (Wedding Customs Attachment) Use advanced laser stunts to create various scenes. Express the festive and joyful atmosphere of the wedding in the form of singing and dancing. Talking about matchmaking, approving the horoscopes and recommending zodiac animals, giving gifts and welcoming the bride (key points), worshiping at the wedding hall (key points), and having a wedding ceremony. Audiences can also burn incense on the altar and pay homage. 22:00～22:00 You can take photos in the unique wedding atmosphere set up in the venue. (There are matchmaking, wedding reception, church visit, and wedding reception) The audience present can wear the costumes we provide and take photos. If necessary, we can also ask our various people to participate. Chinese Valentine's Day Event Planning Part 2

1. Event time: 7:07 on x month xx, 20xx

2. Event theme: Romantic Chinese Valentine's Day

3. Theme elements: Classical Valentine's Day preferential services

IV. Activity location: Lakeside

V. Activity target: xx young single men and women aged 18-35 years old

Appeal elements: warmth, romance and carnival.

Activity fee

100 yuan for men and 50 yuan for women, including event prizes, props, venue fees, buffet barbecue fees, drinks, etc.

6. Activity content< /p>

1. On-site activities:

1. Each participant is asked to paste the numbered plaque they received on the top of their left chest. (Put the prepared numbered pieces of paper into the game box and use them during the game)

2. The site is divided into several areas A (men) and B (women). Please follow the volunteers when entering. Take a seat.

3. The host will give a brief introduction and ask each guest to say what you want to say most as a "true confession."

4. Encourage male and female guests to freely combine on stage to play romantic games. Enliven the atmosphere through mini games.

Mini games

Throw hydrangeas and the host will remove them from the game box 5 ladies were randomly selected to throw embroidered balls. (All the guests stood up to liven up the atmosphere) The 5 temporary couples produced on the scene were tested for their tacit understanding. (Needles inserted into balloons) There are prizes and penalties, and 1-3 people will receive small gifts. 4-5 people receive the punishment that everyone comes up with together. (It can’t be too outrageous)

5. On-site popularity competition. Applicants can present roses to the person they like, or write your number on the rose and ask your matchmaker to hand it over to the other person.

Roses can be purchased at the on-site work area (2 yuan each).

6. The buffet barbecue begins, with 3-4 pairs of male and female guests sharing the delicious food together.

7. Some interactive programs will be arranged on site and everyone is welcome to actively participate. (See the program list for details)

The content of the program list is determined by the registration of guests participating in the event. (There is no limit to songs, dances, and poetry recitations. If you need music, please contact qqxx in advance)

8. The conference encourages you to boldly show yourself and perform on stage. Present flowers to the person you like on the stage and show With your true self, you can attract the attention of the opposite sex and find your perfect match.

9. Encourage male and female guests to freely combine on stage to play romantic games. Liven up the atmosphere through mini-games. (Those with the highest applause and cheers will be rewarded) and select the 3 best couples. (Small gift)

10. Free communication time.

11. The host gave a closing speech and the event ended successfully.

2. How to leave a message to the other party:

1. Applicants can browse all information boards on site.

2. The conference will provide each registrant with 3 wish stickers. If you are interested in someone’s information, you can write down your contact information on the wish sticker and paste it on the other person’s information board.

3. If you don’t have enough wish stickers, you can purchase them at the on-site work area.

4. The conference is only responsible for the applicants who participated in this blind date meeting. The conference is not responsible for the authenticity of the messages that do not use the wish stickers of this conference.

3. Registration:

1. Those who have registered should collect the number plate with the registration form receipt at the registration office.

2. After checking in, please go to the designated area and sit down.

3. Please maintain order when entering the venue and do not rush.

4. After entering the venue, please actively participate in various socializing activities and abide by the on-site staff arrangements and game rules. Chinese Valentine's Day event planning 3

1. Activity theme: "Time is silent, true love is eternal" "Celebrating Chinese Valentine's Day with poetry and flowers"

2. Event time: XX, XX, 20xx 19:30--22:00

3. Activity location: XX Cinema

4. Activity format: Activities that can only be played by the cooperation of men and women

5 , Activity scale: about 33 people

6. Qixi Festival planning activity process plan:

1. "Find the goddess in your heart"

1. Through the evaluation of the guests Introduction, the guests choose their favorite ones

(Self-introduction is limited to 2 minutes per person. The female guests all stand in a row and introduce themselves to let the male guests have a preliminary understanding. The male guests make a choice. If If only one male guest chooses, and the female guest agrees, the initial speed dating is successful. If there are multiple male guests, the male guest will have 1 minute to express his love. Finally, the female guest chooses the one he likes, and the speed dating is successful. (Qixi Festival) Valentine's Day Couple Activity Plan)

2. If both men and women agree, the first round of speed dating is successful and the second round of speed dating remains.

In the game, a man and a woman must cooperate to get a big gift. The 4 big gifts can only be played by male and female pairs. They must cooperate. After a male and female group is in a group, they cannot leave each other and leave each other. Leaving will be considered as an abandonment. If there are no gifts, you cannot play the next round of the game.

2. "Group vs. Handsome Guys and Beautiful Girls"

Everyone is divided into 2 groups. The Cowherd team and the Weaver Girl team. Each team has 6 pairs of men and women plus one man. The game is that each group eliminates one pair in each game until it becomes 3 teams. Get big gifts and rank first, second and third place

1. The Cowherd carries the Weaver Girl (recommend two male and female pairs from each group to complete the game together)

The rules of the game are played in groups. One of them is blindfolded and carries his partner on his back, and the other party is responsible for directing. According to the game, he has to pick up the arranged items. The rules are that the man squats down and the woman picks up. Pick up roses and other passes. The group that passes successfully and takes the least time will receive a small gift.

2. Intellectual surfing, race against time game

Each group has two pairs of men and women sitting on stools, and the men stand on opposite sides of the wall to get roses. The women in each group give the other man's Ask some questions, and if you answer correctly, you can take a step forward. If you know that the man can give the rose to the woman, you are the winner. The group that answers the most questions correctly will receive a small gift.

Those who fail will be eliminated. Chinese Valentine's Day Event Planning Chapter 4

1. Promotional form and content

(1) Before August 1st

Publish notices in various media News, Qixi Oriental Valentine’s Day event promotion plan.

1. Contact the mainstream media in China and Chongqing to publish relevant notices about the event.

2. Starting from July 20, Jiangjin TV Station will broadcast the "Tanabata Oriental Valentine's Day" countdown advertising slogan, event introduction and Jiangjin tourism image video at prime time; Jiangjin Newspaper, Jiangjin News Network, Jiangjin District The Government Public Information Network, Jiangjin Tourism Network and other online media published the "Qixi Oriental Valentine's Day" countdown advertisement in a prominent position on the homepage (front page).

3. Starting from July 20, Jiangjin News Network, Jiangjin District Government Public Information Network, and Jiangjin Tourism Network will publish an introduction to the event and Jiangjin Tourism; on July 30, Jiangjin TV Station and Jiangjin Newspaper will publish The activity introduction and the introduction of Jiangjin tourist attractions related to the activity.

(2) August 2nd - August 3rd

Conduct focused publicity and reporting on the "Qixi Oriental Valentine's Day" love ceremony.

1. China-Chongqing media publicity: Starting from July 28, business invitations will be sent to China-Chongqing media to report news clues.

2. District-level media publicity: Relevant personnel from the district news agency and district radio and television stations intervened in advance and carefully planned; from August 2 to 3, the district news agency sent key journalists and photographers to interview and conduct interviews. Reporting activities with pictures and texts; the district radio and television station sent key reporters to ensure that the entire event was filmed, and the activities were promoted and reported in the form of dynamic news, in-depth reports, special reports, etc. in columns such as "Jiangjin News" and "Second Live Broadcast Room".

3. At 7:00 a.m. on August 2,

The media gathered at the Jiefangbei in Yuzhong District, Chongqing to interview and report on the entire event.

(3) Follow-up activities from August 4th to December 28th (every weekend)

1. The content and specific time of the activities are to be determined

2. Zhongyu Media Publicity: The District Tourism Bureau, Simianshan Management Committee, and Zhongshan Town provide news clues. The District Committee’s External Publicity Office is responsible for contacting Zhongyu Media for publicity and planning the "Qixi Oriental Valentine's Day Event Promotion Plan."

3. District-level media publicity: The District Tourism Bureau, Simianshan Management Committee, and Zhongshan Town provide news clues, and the District News Agency and District Radio and Television Station conduct timely interviews and reports.

2. Activity schedule

(1) August 2

7:30

99 pairs participating in the "Love Ceremony" Couples took a happy photo at Jiefangbei

　8:00

99 couples walked from Jiefangbei to the float on Kuixing Tower

　8:30

< p>99 couples took a float from Kuixing Tower to the main venue square of Zhongshan Ancient Town

10:00-11:00

The "Love Ceremony" ceremony was held at the main venue of Zhongshan Ancient Town

p>

　11:30

From the main venue to the ancient town to participate in the Sunxi River Magpie Bridge Festival

　12:30

The old street of Zhongshan Ancient Town is 999 meters long Banquet

　14:00—14:30

Tour the "Love Square" at the mouth of the river to make love vows and lock the same heart lock

　14:30—15:30 < /p>

Drive from Youduhekou to Simian Mountain, stay at Simian Mountain Star Hotel and change your wedding dress

　16:30

Simian Mountain Wangxiangtai Waterfall

p>

Waterfall Wedding Photography

20:00

Bonfire Party (Xingsu Lijing Hotel Plaza)

(Tuesday) August 3

　8:00

Depart from the hotel to Dahonghai Scenic Area

　9:00

Take a boat trip on Dahonghai

11:30

Return to Xingxiu Lijing Hotel for lunch

12:30

Return to Chongqing and end the pleasant activities and journey

< p> 3. Work Requirements

1. Unify thinking and clarify responsibilities.

All units must attach great importance to the importance of media publicity in expanding the impact of activities, and at the same time fully realize the interactive nature of event publicity in enhancing media impact. The media under the jurisdiction of Chongqing Daily Newspaper Group will be arranged by the newspaper group (coordinated by the Tourism Bureau); other central and Chongqing media and district-level news media will be invited or arranged by the Propaganda Department of the District Committee and the External Publicity Office of the District Committee. The first draft of the press release for the "Qixi Oriental Valentine's Day" Love Ceremony was provided by the District Tourism Bureau, and the Propaganda Department of the District Party Committee was responsible for checking it. Led by the Propaganda Department of the District Party Committee, the District Tourism Bureau, Simianshan Management Committee, and Zhongshan Town implemented designated personnel to be responsible for the reception of media reporters.

2. Organize carefully and take the initiative to innovate.

Focusing on the theme of the "Qixi Oriental Valentine's Day" activity, all units must carefully plan, implement detailed operational plans, actively connect with relevant departments, and send out capable editorial staff for in-depth interviews to conduct comprehensive and accurate , promote the progress of the entire activity in a planned and step-by-step manner. Each unit must give full play to its own advantages, enhance the initiative, enthusiasm and creativity of publicity and reporting, and strive to enhance the pertinence, effectiveness, attractiveness and appeal of publicity and reporting.

3. Strict discipline and strengthen management.

All units must enhance their awareness of the overall situation and responsibility, carry out interview activities conscientiously, and prevent chaos and mistakes while busy. The district news agency must do a good job in collecting text and image materials, and the district radio and television station must do a good job in collecting audio and video materials. Chinese Valentine's Day Event Planning Chapter 5

1. Do a good job in publicity before promotion

"The fragrance of wine is also afraid of the deep alleys." No matter how good the promotion method is, consumers don't know it and can only do it. "Stillborn". Doing a good job in publicity before the Chinese Valentine's Day promotion is a prerequisite for the promotion to achieve its goals.

Generally speaking, the radiation power of a store depends on its own strength. Promotional work outside the radiation range of the store can only be a waste of money and will not achieve anything substantial. role. Promotional publicity should be carried out within the radiation range of the store and targeted at target consumers.

For strong shopping malls, TV advertisements and powerful media can be used to deliver information to consumers in an all-round and multi-channel manner. However, ordinary small and medium-sized stores do not need to "go to war" and distribute leaflets around the store to fully The corresponding purpose can be achieved by using resources such as in-store broadcasts, posters, and store signs, or using tools such as promotional vehicles. Nowadays, many stores' promotion policies are "gently come" and "gently go", which "can't make a single ripple" in the crowd, and naturally cannot achieve the purpose of increasing popularity.

2. Craft promotion policies

Whether the promotion method is reasonable or not is directly related to the effectiveness of the promotion. When formulating promotion policies, you must first conduct research on the target customer market. Investigate, have an overall grasp, and then formulate relevant policies in a targeted manner, so as to achieve better results.

(1) Use the charm of free gifts

McDonald’s stores are always packed every holiday. What is the reason? It turns out that what attracts diners is not just hygiene and convenience. , delicious fast food, especially the toy gifts that are more attractive to children. Each toy is different in style, creative and novel. The needs of the children have led to the consumption of the whole family. The children are happy to eat and get toys, and the parents are willing to spend more money. The cost of free gifts is not high. Due to the large quantity and low cost, fast food restaurants use a small amount of free gifts to bring huge returns.

　(2). Point consumption

Many shopping malls have now launched membership systems and issued discount cards. When customers reach a certain amount of shopping in the store, they can get a certain rebate. . If you purchase 100 yuan in total, you will receive a rebate of 20 yuan, and if you purchase more than 200 yuan, you will receive a rebate of 50 yuan, which can be cashed in the form of physical goods or shopping coupons, attracting many consumers to come to buy, and effectively cultivating customer loyalty.

The key to using several consumption promotion methods is to emphasize credibility. The promised policies must be fulfilled so that consumers can get tangible benefits.

　(3) Pay attention to innovation

Times are changing, but the promotions of many stores are "unchanged". Faced with the promotional advertisements flying all over the sky, consumers are not familiar with "old faces". There is no longer a "cold", and the old-fashioned promotion methods have become "deaf ears", so the promotion methods must win with trust. Only the new can have vitality, and only the new can attract more consumers' "eyeballs".

"Donkey grinding" - this kind of scene can only be seen in rural areas, but recently it appeared in a newly opened restaurant in Beijing. A bluestone grinding plate is fixed at the entrance. A gray donkey wearing a blindfold keeps circling around the grinding plate. The grains placed in advance will be ground into powder in a short time. If customers need it, the grains will be Processed into delicious delicacies. Moreover, there is a well not far from the mill, and the windlass set up above can draw water directly from the well. From time to time, curious people come over to try their skills, and there are many people taking pictures around the donkeys and wells. The idea of ??pulling a donkey into a restaurant has opened the eyes of people who have lived among high-rise buildings for a long time. It has also made the restaurant more popular and filled with customers.

Nowadays, there are more and more promotion methods, but only methods that meet the psychology and needs of customers can achieve good results. Generally speaking, stores should combine the nature of the product, the characteristics of different methods, and consumers' shopping habits and other factors to choose the appropriate method, win with newness, and determine a reasonable deadline. But no matter which method it is, falsehood must be eliminated in the promotion process, otherwise it will damage the credibility of the store and "shoot yourself in the foot."

At the same time, in the process of promotion, don’t ignore the mid- and late-stage publicity. On the one hand, it makes consumers feel the credibility of the merchant’s fulfillment behavior. On the other hand, it attracts more consumers’ attention and desire to buy. On the other hand, it also attracts more consumers’ attention and desire to buy. An important aspect is to enhance the good image of the store and form a good reputation, in exchange for more customers.