The exclusive slogan of the coffee shop of the Institute of Physical Education

1 On August 6th, Tims Coffee Tencent E-sports Kexing Joint Store officially opened in Building D1Floor 0 1 Store of Kexing Science and Technology Park, Nanshan District, Shenzhen. Lu, CEO of Tims Coffee China, Hou Miao, general manager of Tencent E-sports, and Liu Chuntian, general manager of Shenzhen Zhongzheng Enterprise Service Co., Ltd. came to the scene and delivered speeches.

Tims Coffee Tencent E-sports (Kexing Branch) Opening Ceremony

"Tims Coffee has been actively exploring more" coffee+"new scenes, embracing the culture of young people of generation Z, and promoting the penetration and application of coffee culture in different scenes. The e-sports theme store is our first "coffee+"new scene, and we also hope that this theme can become a demonstration benchmark for Tims joint cooperative stores. " Mr. Lu said to him.

Speech by Lu, CEO of Tims Coffee China.

In Hou Miao's eyes, "the cooperation between Tencent e-sports and Tims Coffee entered the second year, and the' e-sports+coffee' life scene jointly created by the two parties was highly recognized by consumers and the e-sports industry, which played a very good role in cross-border e-sports cooperation. Demonstration effect. Through the cooperation between e-sports and coffee, this is also the basis of super digital scenes. This time, Shenzhen Kexing Store is the second e-sports coffee shop cooperated by both parties, and it is also the first Tencent theme restaurant located in Kexing Park, IEG headquarters. I believe it will attract more attention and learning from partners inside and outside the industry. "

Speech by Hou Miao, General Manager of Tencent E-sports

After three months' polishing by both teams, and with the help of Kexing Science Park and Zhongzheng Enterprise Service, Tencent E-sports and Tims*** jointly created this flagship store full of e-sports.

Speech by Liu Chuntian, General Manager of Shenzhen Zhongzheng Enterprise Service Co., Ltd.

From the e-sports viewing screen, e-sports interactive device, e-sports coffee drinks to the setting around the e-sports trend, it not only integrates the "social interaction, attitude proposition and young culture" of e-sports into the Tims store space, but also enhances the overall vitality of the coffee scene. In the exploration of urban life scenes, Tencent e-sports has also gone further.

Lu Heteng, CEO of Tims Coffee China, Hou Miao, General Manager of E-sports.

E-sports geese and red maple leaves, e-sports collide with metal wind.

In the facade design, the "V" icon of Tencent E-sports is combined with the logo of TimHortons. Next to the LOGO is the e-sports penguin punching device. The cute e-sports penguin sits on the e-sports chair and looks very attractive. Next to the "E-sports Goose", it has a 120-inch giant screen projection screen, which will bring excellent viewing experience to the audience!

The collision of brown and metallic colors creates a simple and textured style in the store. The red and blue ceiling makes people feel like they are in a viewing tent in the far north. With the deep light effect and melodious music of the laser aurora lamp, they seem to be able to catch a glimpse of the gorgeous starry sky when they look up. The red and blue Buff atmosphere lights flicker with the rhythm, creating a wonderful sense of space.

Take photos, punch cards, and e-sports stories flow at your fingertips.

Have you ever tried to support your favorite team and players? In the store, you can use the photo interactive device to take photos with the e-sports star players from a distance, and experience the e-sports bracket punching on the spot.

Coffee people have their own way of looking at cities and e-sports. There is a huge e-sports slang punching wall in the store. The outline of the cup cover is combined with nine classic e-sports slang words to form a huge word "Shenzhen", which is simple and recognizable, and it is the symbolic punch point in the store like the photo interactive device.

While waiting for delicious production, you can also see the history of e-sports development in the highly scientific e-sports interactive platform. Use the e-sports Maker on the table, rotate and select to view the real-time dynamic information of e-sports clubs and events, and participate in interactive hand-speed games to win gifts, so that you can have an "e-sports feeling" while waiting.

Taste e-sports "coffee" and feel the taste of e-sports.

Order a coffee shop's exclusive Buff drink and explore its e-sports creativity. The combination of red and blue Buff, field trip, e-sports good luck and coffee can be so wonderful! There is also a "migrant worker" super-god package. The wonderful pop rocks bring multiple taste experiences. With energy bagels, you will always be super-god at work!

As an e-sports theme store, of course, there are exciting blackouts!

In the second half of the store, an independent e-sports competition area was specially designed, and the same ceiling three-dimensional light box and big screen were broadcast in real time, which restored the real e-sports competition scene. The championship trophies of major leagues are displayed on the walls on both sides, which makes the whole area more competitive and dark. You can enjoy your coffee and the fun of the game in the same e-sports chair.

Every user who arrives at the store gets multiple gifts and benefits. E-sports café s get together, drink coffee, talk about e-sports, challenge the # Kexing Handspeed King # competition, and feel the atmosphere and fun of "e-sports coffee".

On your mobile phone, you can also participate in the H5 e-sports hand speed challenge and get coupons and e-sports peripherals!

In addition, the store will also hold exclusive e-sports theme activities and competitions from time to time. Your favorite players and anchors may be invited to the store to interact with you at close range!

Super scene, creating unlimited potential of e-sports

According to Ma Xiaoyu, senior vice president of Tencent Group, e-sports as a subset of the game is not only a "super digital scene", but also an excellent visual embodiment of the value of this scene. He believes that under the background of "super digital scene", in the future, more and more enterprises will pay attention to the value of e-sports from different angles such as "new form of digital sports", "new symbol of popular culture" and "new engine driven by regional economy", so as to join this ecological circle, and then fully promote the connection between e-sports and more vertical fields based on their own business expertise and create greater and more positive value.

Just like the new life scene of "e-sports coffee shop" created by Tencent e-sports, it now plays an unexpected role in promoting the real economy. Through the cross-border integration and development with Tims coffee, it shows more people what is the e-sports spirit of dreams, glory and hard work; By creating new symbols of popular culture, it has brought new users and IP dividends to the traditional offline catering industry represented by Tims. Nowadays, e-sports is not only integrated into the daily life of young people, but also transcends sports and is becoming a super engine to drive the development of more industries. In Hou Miao's eyes: "E-sports is not only an event, but also a richer and more three-dimensional connection between people. We hope to create new consumer experiences and new industrial forms in hotels, retail, cultural tourism and other industries by linking more partners like Tims. "

Drinking a cup of e-sports coffee and watching a wonderful e-sports event will make the e-sports coffee scene a gathering place for young people and a new consumption place for urban life. This may be the innovation and imagination that e-sports continue to bring to the world.