The news that Sprite plastic bottles will soon be replaced by transparent bottles is true or false?

It’s true, the Sprite in your hand may really turn into “snow white”.

Foreign markets announced a new iteration of the packaging version on August 1st, and the bottle will have a new design; there is no clear notice about transparent packaging in the domestic market.

It is worth noting that hot searches on major domestic websites have successively reported on this possible "packaging revolution". The market may be in the testing stage for transparent packaging, such as the launch of Different types of sugar-free Sprite in light-colored and white packaging do not use the classic "green bottle" that has lasted for 60 years. So why did Sprite update its packaging? Where is the news really? What specific changes were made?

Weibo hot search

From the perspective of corporate sustainable development, Coca-Cola Company gave an explanation-transparent packaging is more environmentally friendly.

Since 2021, BFFP has conducted a brand review and analysis of 440 companies on six continents and found that Coca-Cola has long been listed internationally as the main driver of expanding plastic pollution. Data shows that in 2020 Nearly 3 million tons of plastic packaging are used, and the huge environmental pressure brought by it (mainly excessive carbon dioxide emissions) has also sounded the alarm for large fast-moving consumer goods companies like it.

Top 10 plastic polluting companies

So in order to keep up with the global awareness and trend of green consumption, Coca-Cola "abandoned" the green bottle, saying that it mainly made improvements in packaging plastic ingredients Improvement: Even if the chemicals (ethylene glycol phthalate) contained in traditional green packaging plastics are recyclable, they can only be converted into new disposable items and cannot be effectively degraded in the soil no matter how they are processed. , and when remaking new bottles, the process is complicated, the time and labor costs are high, and it is difficult to achieve sustainable and recyclable utilization of packaging resources. When recycling transparent packaging, there is no need to distinguish the chemical composition of different colored materials, and mechanical recycling is relatively easier.

Image of transparent packaging Sprite

However, Coca-Cola still has reservations about this abandonment. Sprite’s sprite (transliteration source) logo will be surrounded by eye-catching green tones (the color will be slightly Shallow), but most of the bottle is transparent, and the whole thing is still very coordinated.

From the perspective of user consumption habits, is there still a certain distance before this change can come true (be accepted)?

I believe that most people, like me, when they heard the news of the packaging change and previewed the new transparent packaging, felt that this was no longer Sprite, and even the color appeal and impact of sparkling water were gone. became smaller. It is not difficult to understand that the brand influence brought by this well-known mass consumer product is great. Sprite's green packaging and classic logo have been deeply rooted in people's hearts. It is more than just a package. Its slogans, advertising slogans and other brand elements are integrated with the packaging to become an important part of the Sprite brand itself.

Consumer Response

Indeed, from green packaging to transparent packaging, has The Coca-Cola Company really responded effectively to the global issue of sustainable development?

The Coca-Cola Company has made a "difficult" choice, but will it really be environmentally friendly after replacing the green bottle? Can the use of transparent PET Sprite bottles really reduce plastic waste? And will the market Think of it as a marketing tool. Do consumers buy it? Whether this iterative approach is sustainable and what the resource recovery rate is remains to be confirmed.

So, my domestic friends, please feel free to pick up your "green bottle"! But it may soon be replaced on a large scale with "snow white".