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Novel cosmetics activity plan

In order to ensure that things or work are carried out in an orderly and effective manner, it is necessary to formulate a plan in advance. A plan refers to a planning document formulated for a certain action. So what kind of plan is good? The following is a novel cosmetics activity plan that I have compiled. It is for reference only. I hope it can help everyone. Novel cosmetics activity plan 1

1. Activity theme:

Happy Women’s Day “Beautiful Passbooks” will be given away

2. Activity purpose:

The Women’s Day promotion is one of the most important activities in cosmetics promotions, and it is also the first important event in the new year. Through this event, we should stimulate consumers’ shopping desire and open a new window for sales in the new year. A good start.

III. Activity time:

March 5th to March 12th

IV. Activity content:

(1), During the event, anyone who enters the store will receive a "Beautiful Passbook" (can be used as a cash equivalent of 10 yuan).

(2) If you spend 38 yuan or more, you will receive a "Beautiful Passbook" and a CCTV advertising brand Laifee hand cream worth 38 yuan.

(3) If you spend RMB 138 or above, you will receive 5 “Beautiful Passbooks” and a box of CCTV advertising brand Laifee Magic Nude Makeup BB Cream worth RMB 98.

(4) If you spend RMB 238 or more, you will receive 8 "Beautiful Passbooks" worth RMB 118. Zi Kelu Eye Kit Monthly Care.

(5) If you spend RMB 338 or above, you will receive 12 "Beautiful Passbooks" and a bottle of CCTV advertising brand Laifei's reverse time and space crystal eye essence monthly care worth RMB 168.

(6) All "Beautiful Passbooks" can only be used for future purchases. For every 50 yuan spent, you can use one "Beautiful Passbook", and one "Beautiful Passbook" can be used to offset 10 yuan. The "Beautiful Passbook" is valid until September 1, 20xx.

(7) If your birthday or wedding anniversary falls on March 8, you can go to our store with relevant documents to receive an original product of the popular CCTV advertising brand worth 69 yuan.

(8) Members who are present can enjoy double points and a Zikeru women’s travel set worth 25 yuan.

5. Execution steps:

(1) Two days before the event, members will be notified of the content of the event by text message and send holiday blessings.

(2) Prepare the "Beautiful Passbook" card and customer registration booklet to clearly record the customer's consumption.

(3) Two days before the event, posters and x-display stands for the event will be displayed in prominent locations and at the entrance of the store.

(4) Distribute leaflets around the store during the event.

6. Cost budget:

Card fee 300 yuan

x Exhibition stand 40 yuan

Poster 25 yuan

Flyers 200 yuan

Other expenses 500 yuan

A total of 1,065 yuan of novel cosmetic activity plan 2

Purpose of the activity:

With the help of China The traditional festival "Mid-Autumn Festival" and the second long holiday "National Day" attract the popularity of Tongren Yuyan Health Hall, create a second sales peak, enhance the brand image of Tongren Yuyan Health Hall, and target the cold market after the long holiday. , slowing down the sales downward trend.

Activity theme: Celebrating the Mid-Autumn Festival and welcoming the National Day, giving big gifts

Activity content:

1. Moon biting contest

Participants: limited 64 people

Contest time: September 13th and 14th

Registration method: As long as the purchase exceeds 50 yuan, you can register on the spot with your shopping receipt.

Operation details:

***Divided into 8 groups, 8 people in each group participated in the preliminary round. On average, each person has a mooncake of the same size. Who can eat it within one minute of the specified time? The fastest and no violation will be the winner. During the competition, the staff will time the clock. No mooncakes will be thrown on the ground. Violators will be deemed invalid. The first place in each group will be selected to participate in the finals. The first, second, third place prizes and participation awards will be selected.

Prize settings:

Two first prizes will each receive a set worth 248 yuan

Three second prizes will each receive a bottle of hydrosol worth 68 yuan

5 third prizes each will receive a facial cleanser worth 28 yuan

54 participation prizes. All participants will receive a discount card worth 10 yuan.

2. Get a 30 yuan coupon when you spend 100 yuan or more, buy more and get more!

The 30 yuan coupon can only be used when spending more than 100 yuan.

Event promotion

1. In-store posters: (activity content)

2. Banner: Tongren Yuyan Health Hall celebrates the Mid-Autumn Festival and welcomes the National Day with a big gift

3. Invite old customers by phone

4. Words on TV: Tongren Yuyan Health Hall celebrates the Mid-Autumn Festival and welcomes the National Day, and gives away big gifts in the moon-biting contest, buy 100 and get 30 free

5. Small banners will be posted in communities and places with dense crowds of people, with the content as above.

Scene layout

1. Outside the store layout:

Couplet at the door: Thousands of families reunite to welcome the Mid-Autumn Festival, and the world celebrates the National Day with joy. Horizontal couplet: Celebrate the festival;

2. Store layout

Placement of herbal tea: Assemble a gift box, the most conspicuous place in the herbal tea cabinet.

Creativity: Small activity couplets

The title is: 18 kinds of herbal teas for health

As long as the couplets you deal with are neatly arranged, the contents are relatively consistent, and the top and bottom are consistent. If you match the meaning of the link, you can get a small gift. (Can be used as a 10 yuan discount card)

Placement of navel therapy powder and medicated bath: An obvious sign is placed next to each product with indications written on it.

Cosmetics placement: beautiful and novel

Event notes:

1. Pre-event training for personnel: including reception etiquette and event content

2. Personnel have a clear division of labor and each has his or her own responsibilities.

3. Prepare a detailed activity registration form and establish customer files.

Shipping plan

1. This activity requires a payment of 20xx yuan, and the goods will be shipped at a normal discount. In addition, there are free event prizes: 4 boxes, 6 bottles of hydrosol, and 10 facial cleansers.

2. Deliver 100 Novel Cosmetics Activity Plans 3

1. Activity Theme

Welcome the Olympics New Year Gift Lucky 100 Money Grab Three Big Surprises Gift

2. Activity time: January 1, 2008------February 1, 2008

3. Activity content

( 1) Surprise 1: Lucky 100, grab a handful of money:

Event details:

1: All female customers who enter the store during the event can grab gold for free. The winning rate is 100

2: Each beauty salon (store) and shopping mall counter must set up a lottery box at the front desk. There is a box of candy bars in the prize box. Each candy bar has a 50-cent coin and the corresponding prize stuck on it. card.

3: The prizes are set as follows: 60 is a voucher worth 20 yuan, 10 is a hand cream worth 18 yuan, 5 is a hydrosol worth 68 yuan, and 5 is "Extraordinary 61" worth 99 yuan. Value experience card, 5 is a voucher worth 50 yuan, 3 is a voucher worth 100 yuan, 2 is a wrinkle removal box worth 386 yuan, and 10 is other small gifts.

4: Customers can grab gold with one hand, and they can grab as much as they can according to the maximum capacity of one hand. The principle is that the hand can smoothly take out the prize box and the prize box cannot be damaged.

5: The prizes caught can be exchanged on the spot.

(2) Surprise 2: Empty bottle exchange

Activity details:

1: During the activity, any empty bottle of a certain brand series of cosmetics will be exchanged for free. Corresponding products can be redeemed in-store or at the mall counter.

2: Redemption details are:

Empty bottles of first-generation products (including Tongren Royal Beauty Series)

3 empty bottles can be exchanged for a hand cream worth 18 yuan

5 empty bottles can be exchanged for a first-generation whitening and rejuvenating facial cleanser worth 66 yuan

Second-generation products Empty bottles

1 bottle can be exchanged for a hand cream worth 18 yuan

3 bottles can be exchanged for a hydrosol worth 68 yuan

5 bottles Can be exchanged for a second-generation LPS professional skin cleansing milk worth 145 yuan

(3) Surprise three: gift upon gift for good luck

Event details:

Any customer who enters the store (counter) and spends more than 300 yuan at one time during the event will receive a year-end thank you raffle card worth 300 yuan and a ticket to a large salon sorority, and can then be treated as a VIP. Participate in the large-scale year-end appreciation salon party held by our company and have the opportunity to win a grand prize of 1,000 yuan. A single purchase of 300 yuan is considered an opportunity and so on. For details, please refer to the salon activity plan.

1. Planning purpose:

1. The opening momentum must be "hit with one shot" to reflect the characteristics of grand scale.

2. Rapidly increase the popularity of "Tongren Yuyan Health Hall" and attract consumers to participate in the opening event.

3. There will be good sales performance as soon as the business opens.

2. Planning ideas:

1. Plan activities to attract consumers, so that when the business opens, "XX brand" will be full of popularity.

2. Refining the appeal and selling points, and highlighting the selling points in publicity to attract consumers to purchase.

3. Design incentive promotion programs to allow consumers to make repeated purchases, improve market competitiveness, and increase sales.

3. Planning plan:

1. Refining appeals (publicity) selling points:

The first community ideal health hall

Low price , good service, excellent quality

2. Design promotion plan:

Plan 1: Opening performance and opening ceremony

Use performances to attract consumers

Full-day performance

Option 2: Notice to consumers “Create an ideal health center in the community”

Highlight the “ideal”, that is, price and service

Use newspapers to announce to the society

Use huge banners to announce to the society

Option 3: Open with ceremony and lots of red envelopes

Design red envelopes with 2 yuan vouchers Form

During the opening period, give one to everyone

Plan 4: Launch one special product every day

Can be implemented in the long term

Only by promoting products with large sales will the impact be great

Option 5: Give gifts if the cumulative consumption reaches ××× yuan

Give practical daily necessities or products

One month after opening, you can consider giving away other low-priced and high-quality products

3. Design promotional activities:

Option 1: Human body advertising

Publicity Click to choose a place with a lot of people, such as the intersection in front of the store.

Choose a time when there is a large flow of people, such as the peak hours of going to work in the morning and getting off work in the evening.

Only if there are more than 5 people. Momentum has a publicity effect.

IV. Publicity

1. Flying word advertisement: XXX brand store opened with courtesy

XXX store has courtesy and surprises

2. Newspaper

Copywriting: With the continuous improvement of people’s living standards, health and health care are increasingly concerned by society. A certain brand should be a product of the trend. More than 500 kinds of health and beauty products are gathered under "XX brand", and its products inherit the 338-year fine tradition of Tong Ren Tang. Tradition and fashion go hand in hand, health and beauty are perfectly integrated, and it is truly close to life and caring for the people.

Finally, Tongren Yuyan Health Hall officially opened its doors in XX on X, and will hold a special event!

For 5 yuan, enjoy a rose moisturizing cleanser for 28 yuan to solve dry skin!

For 12 yuan, enjoy a bottle of hydrosol worth 68 yuan! The fragrance brings out the charm.

There will be constant promotions within one month of opening, so surprises are not to be missed!

Address:

Telephone:

3. Opening banner: When someone enters the store, he will be greeted with surprises and gifts

4. Opening balloon: someone When someone enters the store, they are greeted with surprises.

5. In-store poster:

For 5 yuan, you can enjoy 1 rose moisturizing cleanser for 28 yuan to solve dry skin!

For 12 yuan, enjoy a bottle of hydrosol worth 68 yuan! The fragrance brings out the charm.

6.

For 12 yuan, enjoy a bottle of hydrosol worth 68 yuan! The fragrance brings out the charm.

7. Other publicity: opening military band or yangko team

5. Cost budget