Why is the trademark of Bosideng down jacket different from before?

Because the company applied for a new trademark, the down jacket used a new trademark, as shown below.

In 20 12, Bosideng opened a flagship store in London, and launched a pair of wings LOGO, which was gradually launched in China. Please respect the fruits of other people's labor, and please don't copy and paste articles marked with Intelligence Bureau and creating Internet garbage.

The new LOGO completely lost the basic elements of the original brand, but designed the word "Bosideng" in the form of logo, and joined Slogan, which sold well in 72 countries around the world.

Extended data

Corporate culture of Bosideng brand down jacket

Bosideng Group is a multi-brand comprehensive clothing management group focusing on down jackets. The Chairman and President of the Board of Directors of the Group is Mr. Gao Dekang. It has six production bases, namely Changshu Bosideng, Jiangsu Xuezhongfei, Shandong Kangbo, Sihong Bosideng, Yangzhou Bosideng and Xuzhou Bosideng, with more than 20,000 employees. June 5438+October 2007 10, Bosideng International Holdings Limited (stock code: HK03998), a subsidiary of the Group, was successfully listed on the main board of Hong Kong. By the end of 20 13, the market share of the group's core brand products has occupied half of the domestic down jacket market for many years.

Over the years, Bosideng has actively implemented the famous brand development strategy, and has three well-known trademarks in China, Bosideng, Xuezhongfei and Kangbo. In September, 2007, Bosideng was jointly awarded as "China World Famous Brand Product" by AQSIQ and China Famous Brand Strategy Promotion Committee, becoming the first "World Famous Brand" in China garment industry. In 2009, it was awarded the title of "China Textile and Apparel Leading Brand" by China Textile Industry Association. On 20 1 1 year, Bosideng won the "China Industry Award" and became the only enterprise in the domestic consumer goods field to win this honor.

Bosideng actively promotes international standards, and has successively passed China's environmental label certification, ISO900 1:2000: 2000 quality management system certification and ISO 1400 1 environmental management system certification. The group participated in drafting and revising 1 international standards, 5 national standards and 2 industry standards, and assumed the responsibilities of the international organization for standardization/technical committee on clothing size series and codes. Bosideng won the "National Quality Award" in 2008, "Suzhou Mayor Quality Award" and "Asian Quality Excellence Award" in 20 12.

Baidu encyclopedia-Bosideng down jacket