Insurance public service advertisement 20 19

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Public service advertisements usually advocate that the audience pays. For example, Ping An Insurance's street lamp public service advertisement: A girl who comes home late at night always passes through a dark and tortuous alley, and the girl is frightened. But every day, at a corner, the girl always sees the grandfather who sells supper alone, and there is always a warm lamp on his stall. When the girl saw this lamp, she walked forward with great sureness and confidence, because she knew that there was always a lamp behind her, which not only lit up the road ahead, but also lit up her heart. The last narration of the advertisement: "Peace is sometimes a warm lamp in people's hearts, and peace is China." A public service advertisement can light a warm lamp in people's hearts! From a macro perspective, the role of public service advertisements here is to advocate social customs and moral norms, form a good social atmosphere, and create a good environment for economic development. From the microscopic point of view, "Ping An China" in the narration is Ping An Insurance Company that sponsors public service advertisements. When a company or enterprise appears in the form of sponsoring public service advertisements, it is easily accepted by the public and has a good impression on the enterprise. Indirectly improve the visibility of enterprises. Therefore, public service advertisements are closer to life and easier to be accepted.