What does a set of enterprise vi design contain?

Every enterprise will pay attention to its image when promoting itself. Attach importance to vi image design, and we must not ignore the design of visual recognition system. Corporate vi design spreads corporate image through language and graphic display!

I. Name of the enterprise

The name of an enterprise is generally displayed in words, which reflects the enterprise's thoughts and business philosophy. Corporate names are generally unique, concise and loud. In addition, the enterprise name should also reflect the uniqueness and uniqueness of the enterprise and show its own unique advantages. Easy to understand and express clearly is also one of the basic requirements of enterprise name.

Two: corporate logo

Enterprise logo is a specific symbol and identification symbol of an enterprise. When designing enterprise vi, the enterprise logo must highlight the enterprise's personality and have a strong visual impact, and the design elements or final effect must be related to the enterprise.

Three: Enterprise standard word

Common corporate standard languages are Chinese and English. Standard characters are designed according to the name and logo of the enterprise. The design of enterprise standard characters should pay attention to aesthetic feeling, and the fonts should be simplified and clear, which can be adjusted appropriately according to the place of use.

Four: enterprise standard color

In enterprise vi design, standard color is the symbol of enterprise. In vi image design, color can bring visual impact to the public and express corporate culture orientation. Pay attention to using no more than three standard colors when designing enterprise vi.

Symbolic pattern

The corporate logo pattern is designed to match the media, so it can be used on various platforms. When designing image patterns, we must strengthen the corporate image. Rich patterns can supplement the corporate image and improve the visual image of the enterprise.

Six: propaganda slogan

The slogan is a summary of business philosophy and culture. The slogan of enterprise vi design must be concise and catchy. Only in this way can we show the face of the enterprise and motivate employees.

Seven: corporate mascots

Corporate vi design mascots are generally approachable or cute virtual images, which can arouse the public's goodwill and attract their attention, and play a very important role in corporate publicity.

Perfect enterprise vi design can help enterprises to enhance their image, spread business ideas and establish brand awareness. Enterprise vi design plays a very important role from internal management to external sales!