Community resident activity plan

The organizational configuration of personnel, activity objects, corresponding rights and responsibilities, time and location should also be explained in this section, and the emergency response procedures implemented should also be considered in the text of the activity. Now I bring you an activity plan for community residents, I hope you like it!

Community residents activity plan 1

1. Guiding ideology and activity goals

Guiding ideology : Guided by the important speech delivered at the National Propaganda and Ideological Work Conference, and with the goal of “promoting the trend of reading and learning, allowing the general public to feel the joy of reading, and allowing reading to shape a perfect personality” as the goal, comprehensively improve the people’s cultural connotation and cultural taste.

Activity goal: Reading is an important channel for a person’s spiritual growth. The reading month activities held by the street are aimed at stimulating the general public's interest in reading, improving the cultural heritage of our street, and standardizing the words and deeds of urban residents. Let the general public learn in joy and improve in learning. Through activities, we can improve the cultural quality of citizens, cultivate the noble moral sentiments of urban residents, and develop an elegant taste in life, thereby promoting the construction of a harmonious society.

2. Activity theme:

A life of joy with the fragrance of books as companion

3. Activity time:

November 1, 20__ Day - November 30th

4. Activity target:

Communities, enterprises, schools

5. Activity information:

(1) "Reading Month" opening ceremony and book donation activities

Location: Street Hall, Time: On the morning of November 6th, relevant leaders of various communities and departments in the street, business representatives, and school student representatives participated . At the opening ceremony, relevant street leaders presented books to relevant leaders of various communities, departments, business representatives, and school student representatives. The purpose is to encourage urban residents to read more and read good books, be proud of advocating science, be ashamed of ignorance, and become a new citizen with culture and dreams. Later, the representative advocated that the majority of urban residents take the reading month activities as an opportunity to actively take action, use books as friends and companions, "love reading, read good books, and be good at reading", enrich their lives with reading, and enrich their lives with knowledge. . Studying to build "beautiful streets" and realize the "Chinese Dream".

(2) Hold reading lectures

Invite scholars and writers to hold special lectures on literature, calligraphy and painting, etiquette, psychology, etc. At the same time, based on the actual situation of the residents, education experts are invited to go to various communities, enterprises, and schools in the streets to provide face-to-face teaching. (Responsible units: Organization Department, Propaganda Department, Education Bureau)

(3) Organize reading exchange meetings

Use the "Reading Month" activities to organize various forms of reading lectures, Symposiums and exchange meetings are held to discuss reading experiences, exchange learning experiences, and share learning results. (Responsible units: various communities, relevant units)

(4) Carry out reading reviews and good book recommendation activities

Invite relevant street leaders, outstanding teachers and other readers from various industries to recommend excellent reading Bibliography and a brief review. (Responsible unit: Propaganda Department)

(5) Organize a reading speech contest

Carry out the "Book Scent for a Happy Life" speech contest in schools to display a good image of the people and advocate good learning atmosphere. (Responsible units: Propaganda Department, School)

6. Work Requirements

(1) Clarify responsibilities and implement them well.

All communities and relevant units should take into account actual conditions, carefully organize and carry out "Reading Month" activities, and creatively carry out various, lively and lively reading activities based on their own characteristics.

(2) Increase publicity and fully mobilize.

Use publicity columns, promotional windows, blackboards and other publicity positions to increase publicity, hang reading festival slogans in prominent locations, create a strong reading atmosphere, and actively promote reading activities throughout the street while carrying out reading activities. The development of reading activities for grassroots people in the streets has expanded its influence.

(3) Strengthen leadership and organize carefully.

The "Reading Month" activity is an important material for the construction of spiritual civilization in our streets. All communities and relevant units must take it seriously, strengthen leadership, raise awareness, connect with reality, and organize carefully to ensure that reading activities are carried out in an orderly manner.

In order to strengthen the organization and coordination work, the "Reading Month" activity organization office (located in the Propaganda Department Office) was established to be responsible for coordinating the organization and development of the activities.

Community residents activity plan 2

1. Purpose of the activity:

To strengthen communication and contact between community staff and residents and enhance feelings, the community will hold A New Year's Eve event will be held on New Year's Day in 20__

2. Event arrangements:

1. Time: 2:30-4:00 pm on December __, 20__

2. Location: Conference room on the second floor of the sub-district office

3. Moderator: (to be determined)

4. Participants: community representatives

(Try to choose owners with influence, status and high quality)

3. Activity Agenda

1. A list of participating owners recommended by the district heads, with basic information of the owners attached ;

(__month__day)

2. After screening the list of recommended owners, submit it to the property manager for review and approval;

(__ __ month __ day)

3. The district chief of each district will personally deliver the invitation letter to the owner;

(__ month __ day, __ day, __ day)

4. Venue layout;

(December __)

5. Welcome guests and guide them to the venue;

(Arrange 2 customer service staff to receive the entire reception) (__month__day)

6. The tea party begins:

(1) The host announces the start of the tea party and introduces the tea party participants personnel;

(2) Speech by the community director

(3) Speech by the community resident representative;

(4) Focusing on "how to serve the owners with heart" Communicate freely and collect suggestions or opinions from owners (set up a customer service staff to record);

(5) Property leaders summarize and make closing remarks;

(6) Distribute gifts

(7) The tea party is over;

7. The customer service staff will clean up the venue

4. Prepare the necessary items

1. Digital camera (put it in advance The battery is fully charged);

2. 15 invitations, 20 table cards, and a list of participating owners;

3. Food preparation:

(1 ) One teapot, one bag of paper cups, 20 coasters, five pots of tea, 1 box of tea leaves;

(2) 5 jins each of melon seeds and peanuts, 10 jins each of small oranges, apples and bananas, 2 sugars Jin;

(3) Venue decoration: latte art, balloons, red paper (tea party with three characters);

4. Gift preparation: 25 thermos cups with company name printed on them and logo

5. Cost budget:

The total cost is about 800 yuan.

Community Resident Activity Plan 3

1. Purpose of the plan:

1. Continue to improve and strengthen the brand image of "Du Baili" in the minds of people in the Liuzhou beauty market , expand its popularity, increase its reputation, encourage consumers to take consumption actions, and through a series of novel and creative planning, it can create "Tan Du Baili" inside and outside the community such as the head office and Huafeng chain stores where the number of customers has suffered a serious decline. The sensational effect of "To Du Baili" has aroused consumers' strong attention and interest in participating in "Du Baili" and the series of activities it spearheaded, making the overall brand of "Du Baili" more deeply rooted in the hearts of the people.

2. Goal:

Overall goal: to further suppress the market share of other beauty industries that are growing in the Liuzhou beauty market, and to seize part of the lost market, so that "Du Baili" can stabilize Live in the Liuzhou market, gradually move out of Liuzhou and go nationwide, further improving its brand status.

Specific goals: Through public welfare activities in the community, enhance the relationship with community residents, introduce relevant knowledge and common sense of "Du Baili", transform the emotional investment of community residents into rational consumers, and promote the development of the community in Liuzhou The community market has formed a fixed group of "Du Baili" consumer groups.

2. Implementation time of this plan:

The first phase is from February 16th to March 8th;

The second phase is from March 10th ~May 1st.

3. Market analysis:

1. According to our survey in the communities where each "Du Baili" chain store is located in Liuzhou City and its surrounding communities, this time "Du Baili"'s Spring Bud Love With the development of student aid activities, community residents’ understanding of “Du Baili” is divided into the following categories:

(1) Some consumers clearly know the nature of the “Du Baili” organization and the purpose of carrying out activities. Sales are “donations” Student aid, value-for-money consumption.” During the survey, we conducted a survey of some community residents on the topic of "Since you know Du Baili, why don't you choose it?" A considerable number of community residents reported that their understanding of the "Du Baili" corporate brand only exists in the concept of "doing beauty". Other levels of beauty salons on the street can also do this, and it is easy to accept.

(2) Some consumers know the name "Du Baili", but because "Du Baili" has not carried out activities in the community at all, they lack good contact and understanding, so some residents do not Understand what "Du Baili" does and what kind of enterprise it is.

(3) There are still some consumers who do not know "Du Baili" at all. Due to the lack of implementation and implementation of the company's original cultural packaging strategy, it is not easy even if beauticians or market developers come to introduce and recommend it. Believe in this consumption place.

All the above situations show that "Du Baili" has not yet occupied a strong position in the minds of consumers, and the corporate brand status in the residential market is not high.

2. Reason analysis:

(1) "Du Baili" only pays attention to the original retention rate of old customers, and lacks the intensity of community activity promotion and new customers (or potential customers) ) development.

(2) In terms of brand positioning for market customers, "Du Baili" has not effectively applied the cultural packaging of corporate image to actual customer market positioning, and lacks follow-up and follow-up from the customer market. promotion.

(3) The current competition in the beauty market in Liuzhou City is very fierce. "Du Baili" lacks strong "taste positioning and status positioning" promotion to consumer customers, resulting in many consumer groups only being willing to go to other low-priced beauty products. The consumption of beauty salons has created a biased mentality of "they are all the same, why should I choose the expensive one?", causing many consumers to prefer other choices, resulting in the loss of customers.

4. Advantage analysis:

(1) Beauty is a life concept that everyone needs, and the psychological demands of customers have gradually changed the seasonality of the beauty industry.

(2) The old-fashioned image generated by the self-employment model of "Du Baili" in the past has left a deep impression on a considerable number of consumers in the Liuzhou market.

(3) Since "Du Baili" was sublimated into an "enterprise business model", its popularity has gradually expanded, and the corporate brand has also been accepted by consumers.

5. Corporate publicity positioning of community activities:

1. The packaging of "Du Baili" corporate image.

2. Promote "Du Baili" not only as a beauty institution, but also as a social charity operation plan and target appeal.

3. The packaging positioning of “Dubai Li” consumption strategy.

6. Specific implementation:

Theme: "Du Baili" good luck comes to your home - community promotion campaign.

1. Preparation:

(1) Advertisement: Customers who go to all chain stores of "Du Baili Organization" should pay attention from now on and keep your billing receipts. " "Du Baili" will have a lot of good shows (customers' names and addresses must be registered in the community).

Newspaper publication time

Select media: local newspapers and TV stations in Liuzhou

(2) Promotional brochure in place (community)

(3 ) Production of "Du Baili Good Luck Card"

(4) Personnel training

(5) News follow-up report

2. Activity time: 20__ From March 8th to March 8th, four chain stores (Fuliu, Xinfuju, Huafeng, and Zhongjiao) will conduct circular publicity in the communities where they are located.

3. Target public: residents of the communities where the four "Du Baili" chain stores are located and residents of surrounding communities.

4. Project analysis:

(1) Government departments at all levels attach great importance to the construction of community culture, and officials in charge of communities also need the involvement of enterprises to publicize political achievements, "Du Baili "As a beauty company and "Charity Ambassador of Charity for Educational Aid", we should have the responsibility to cooperate with government departments in the community to improve the cultural life and quality (love) of community residents.

(2) According to the survey, more than 70% of consumers in the beauty industry require convenience, so they are accustomed to spending money in beauty institutions in the community. At the same time, we also directly faced some "Du Baili" consumers who were unaware of the information about "Du Baili".

5. Action Plan:

(1) Du Baili’s Good Luck Comes to Your Home - Community Art Performance

(2) Specific content: (See Appendix)

6. Promotion method:

(1) All customers can exchange a beautifully made "Dubai Li Good Luck Card" (with a number and " "Du Baili" company name logo, and write "Please save"), and will also enjoy various preferential and reward activities and lottery activities continuously organized by "Du Baili" company.

(2) First-time card holders and their families can enjoy __ discounts on beauty purchases made by "Dubai Li" company for you within one year from the date of winning. Customers use the "Du Baili Good Luck Card" as a ticket to participate in the "Du Baili Good Luck Comes to Your Home" lottery held by the company. The lottery (draw) time is: March 8, and the number of winners is 200 (50 people/community)

(3) The second draw time: May 1st, this time there will be one first prize, two second prizes, and ten third prizes. (Prize distribution omitted)

7. Personnel requirements: Company personnel must undergo special training and appear neatly and energetically in front of Liuzhou citizens, giving people a trustworthy and good image and enhancing people's understanding of "Du Baili" "The goodwill of the enterprise.

(1) It is necessary to understand the history and current situation of "Du Baili" as well as the motivation for introducing community cultural packaging and related issues.

(2) Be familiar with the products operated by "Du Baili", including their functions, ingredients, packaging, prices, etc.

(3) Have certain health care knowledge and basic knowledge of maintenance, health care, prevention and treatment.

(4) Provide certain training on their verbal conversation skills, manners, etc.

8. Continuity of activities: Pay attention to cooperate with various public welfare undertakings implemented by the Liuzhou Municipal Government to promote the company.

9. Assisting units: Municipal Women’s Federation, Municipal Veteran Cadre Activity Center, Municipal Hope Project Office, various community government agencies, etc.

Community residents activity plan 4

1. Purpose of the activity:

Let more people know about Hunan cuisine by bringing masters into the community to teach Hunan cuisine and impart cooking techniques. Hunan cuisine, improve the popularity of Hunan cuisine. While teaching Hunan cuisine, we also promote the concept of healthy eating.

2. Sponsor:

Zhuzhou Catering Industry Association

Co-organizer: Community Office Catering Enterprise

3. Activity Form :

According to the needs of community residents, we adopt the "one famous store, one famous chef, one community" approach to enter various communities in Zhuzhou City and teach citizens how to cook fine Hunan cuisine on the spot.

4. Activity location:

In major living areas in Zhuzhou City, taking into account the number of residents and traffic conditions, the management of activities held in communities with property management companies is more standardized, so our Choose a property management company and a representative community.

5. Time:

November to December (Saturday and Sunday) 9:30 to 12:00

6. Activity content< /p>

(1) Launching Ceremony:

(1) The host introduces the leaders and guests attending the launching ceremony;

(2) President of Zhuzhou Catering Industry Association Mr. Zhu Jun delivered a speech;

(3) Mr. Zhang Guomin, deputy director of the Zhuzhou Municipal Commerce and Food Bureau, delivered a speech;

(4) Leaders (to be determined) announced the "Hunan Cuisine Skills Entering the Community" event Launch

(5) Master teaches Hunan cuisine

(2) Master goes into the community to teach Hunan cuisine activity

Organized by a famous store, a master and a community Conduct docking and use flexible and diverse interactions to teach citizens to learn 3-4 classic Hunan dishes.

7. Event preparations

1. On-site graphic publicity:

(1) 1 inkjet printing background wall;

( 2) 4 large banners for the event;

(3) 4 roll-ups;

(4) Audio dubbing and on-site advertising broadcast;

( 5) Small lottery list (healthy eating knowledge) accompanying the report

(6) Conventional kitchen utensils and supplies.

2. Naming fee:

The exclusive naming event fee is 10,000 yuan/each event, and the naming reward is:

(1) Inkjet printing background wall Clearly indicate the exclusive sponsorship of the event unit.

(2) The event name can bear the prominent name of the exclusive sponsor.

Community residents activity plan 5

1. Guiding ideology

Fully demonstrate the new life, new fashion, new look and other atmosphere of the times for residents and employees, and vigorously develop and prosper community culture, and form a healthy, civilized and harmonious festival cultural atmosphere in the community. By organizing civilized and festive garden activities, all residents and employees can participate in garden activities independently, cultivate their sentiments in the garden, exercise their bodies in the garden, and acquire knowledge in the garden, so as to make the new year full of vitality. Vitality, rally people's hearts, and promote community cultural work towards the set goal!

2. Activity Leading Group

1. Team Leader:

2. Deputy Team Chief:

3. Members: members of the community trade union federation, chairman of the trade union of each unit

3. Participants:

Some residents and units with household registration in the jurisdiction Employees and community residents, etc. It is estimated that 3,000 park coupons will be issued (1,000 for work units and unions). Residents with household registration and above 6 years old can receive 2 coupons on a first-come, first-served basis while supplies last.

4. Activity time:

It will start at __ o'clock in the afternoon on __, month, __, year __.

5. Activity location:

Community office building (__community basketball court)

6. Activity content

1. Guess 100 riddles: Game rules: Participants remember the number they think they can guess the riddle, and answer it to the staff. The correct one wins the prize (one vote, one answer). After winning the prize, the staff immediately comes forward and puts a red check mark. , no further answer.

2. Walking with a table tennis ball: Game rules: 10 meters back and forth, completed within 30 seconds, and the winner is the one who does not drop the ball.

3. Basketball shooting: shoot from the two-point line and win the prize.

4. Football shooting: 10 meters away and into the specified goal.

5. Masked gong beating: Cover your eyes with a towel, 10 meters apart, turn in place 3 times, and ring the gong hanging on the wall within 30 seconds.

6. Big rope jumping: 2 people shake the rope, and 1 person jumps the rope 10 times to win.

7. Super bowling: 3 bottles of mineral water are arranged in a triangle. Use a football as a bowling ball 5 meters away to hit the 3 mineral water bottles at the same time to win.

8. Play table tennis: Fill 4 cups with water and arrange them in a vertical row. Blow the ping pong ball in the first cup into the 2, 3, and 4 cups to win.

9. Interesting word combination: Take out 3 words from the lottery box, arrange them in order, and form a meaningful sentence to win.

10. Trap objects: Get 3 hoops with one vote, throw them at a fixed ground object at a certain distance, such as: snacks, wine, cigarettes, soap, toothpaste, etc., and you can take it away if you get it.

11. Trap live chickens and ducks: Place one live chicken and duck each in the fence, collect 3 rings with your ticket, throw them at a certain distance to the live animal, trap the neck and take it away. Grand prize.

7. Activities Requirements

1. A meeting of the union chairpersons of each unit, the person in charge of the property community and the leader of the resident group was held on __ month __ to inform the community of the Spring Festival activities in __ Arrangement and deployment.

2. On __ month __, put up "posters" for the park at conspicuous places in each community and announce the names of the activities, game rules, etc., to attract and stimulate people's interest in the activities.

3. The event site will be arranged on the morning of __ month __. It will continue as usual even if it rains, and the content of the event will be adapted accordingly. Colorful flags, banners, speakers, etc. should be arranged at the event site to make the site full of festive joy.

8. Precautions

Before the event begins, the community organizes a simple ceremony to explain the purpose and significance of organizing the event, strengthen activity discipline education, and achieve:

1. Consciously abide by disciplines, obey the instructions of staff, line up in order, and be civilized, courteous, happy and peaceful.

2. Pay attention to personal safety and on-site security precautions during the tour.

3. Do not throw away peels, paper scraps and garbage, and keep the event area hygienic and clean.

4. Park the vehicle at the designated location.

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