What items does the enterprise VI include?

1. Enterprise standard characters: the full name and abbreviation of the enterprise in Chinese font, the abbreviation and abbreviation of the enterprise in English font, the full name and abbreviation of the enterprise in grid coordinate drawing, and the full name and abbreviation of the enterprise in English font in grid coordinate drawing.

2. Corporate logo: logo ink draft, logo grid coordinate drawing, logo standardized mapping, logo highlight rendering, corporate logo and logo creative description, logo reserved space and minimum proportion limit.

3. Corporate symbolic graphics: color draft of symbolic graphics, standard use of symbolic graphics, standard combination of symbolic graphics, and draft of extended effects of symbolic graphics.

4. Enterprise standard color planning: enterprise standard colors, auxiliary color series, special color combination table, subordinate industry color identification, background color chroma and hue.

5. Corporate mascot design: color draft of the mascot and description of the shape, three-dimensional renderings of the corporate mascot, basic dynamics of the mascot, expansion and use specifications, single-color printing specifications for corporate mascot shapes .

6. Office supplies: domestic envelope design, letter paper design, salary bag design, file box, file bag design, contract folder design, work permit design, fax paper design, business card design, office stationery design, attendance Card design, hanging flag design and so on.

7. Design of public relations supplies: greeting card design, calendar design, gift box design, invitation design, handbag design, etc.

8. Corporate identity system design: corporate door appearance, factory building appearance, movable signboard, company name sign, gate entrance instructions, bulletin board, welcome placard, glass door, etc.

9. Standardized design of employee clothing: men's and women's clothing for management personnel, clothing design for men and women for employees, safety helmets, work caps, and field staff clothing.

10. Corporate car body image design: official cars, business cars, trucks, shuttle buses, special models, etc.

11. Product packaging identification: outer box design, gift box packaging, product identification card, sealing glue, wrapping paper design, conference supplies, product series packaging, etc.

12. Advertising specifications: fixed frame of TV advertising logo, standardized design of promotional cards, wall advertising, network homepage layout specifications, CD cover specifications, wall advertising, counter vertical advertising specifications, neon sign performance effects etc.

Extended information

A well-designed and scientifically implemented visual identification system is a quick and convenient way to spread corporate business philosophy, build corporate visibility, and shape corporate image. Through VI design, enterprises can gain employees' sense of identity and belonging internally and strengthen corporate cohesion. Externally, they can establish the overall image of the enterprise, integrate resources, and convey corporate information to the audience in a controlled manner. Through visual codes, they can continuously To strengthen the audience's awareness and gain recognition. VI is part of enterprise CIS, and enterprise CI includes three aspects. Divided into BI, MI and VI, the three aspects are behavioral identification, corporate philosophy identification and visual identification.