7 Double Eleven Event Planning Plans

Event planning is an effective way to increase market share. An executable, operable, and creative event planning project can effectively enhance the company's visibility and brand reputation. Below is the Double Eleven event planning plan I compiled for you. I hope it will be helpful to you!

Double Eleven event planning plan Part 1

Purpose of the event:

Double 11 is a must-win festival for e-commerce companies over the years. The intensity of activities and publicity, the number of participating brands and categories, and the richness of event forms are the highest in the year. As an offline physical mall, we need to grasp the concept of Double 11 Shopping Carnival and launch winter clothing promotions when the temperature drops in mid-November. The intensity of activities, marketing methods and on-site experience should be more differentiated from e-commerce, so as to highlight the characteristics. The activities are integrated from multiple business formats such as department stores, supermarkets, restaurants, cinemas, and online micro stores. Give customers a unique and alluring shopping experience.

Event time:

November 7th to 11th

Event content:

Discount promotion:

1. Double 11 big-name clothes shopping: 200 yuan off for purchases over 500 yuan in autumn and winter department stores.

2. You can choose from big-name cosmetics on Double 11: Big-name cosmetics (Olay, L'Oreal, L'Oreal, DHC) will get an instant discount of 80 yuan when you spend 400 yuan or more. Double 11 super skin care kits are as low as 30% off! O2O (online and offline interaction), grab 100,000 big-name discount coupons in advance!

3. Grab 100,000 coupons for free! Big-name department stores are fully booked after discounts Instant discounts, up to 30% off!

Activity details:

(1) From November 1st to 10th, the official WeChat official WeChat will officially launch a coupon grabbing activity. Customers only need to follow the official WeChat click coupon grabbing page to choose discount coupons from 30 brands, and double-click to receive the coupon (a discount code is automatically generated for each coupon).

(2) Each person is limited to 10 tickets per brand.

(3) On Double 11, customers can enjoy an immediate discount of 50 yuan, 30 yuan, and 20 yuan after the corresponding brand discount by using the discount code on the coupon.

(4) Only one discount coupon can be used for a single receipt.

Note: The starting point for using discounted coupons must be determined based on the actual unit price of each brand. The full amount of the discount will be borne by the supplier and the shopping mall in different proportions. This activity is mainly to attract online customers to the store.

4. Diaosi counterattacked Bai Fumei and defeated Gao Fushuai! Grab super single products for 0.11 yuan, 1.1 yuan, 11 yuan, and 110 yuan!

November 7th to 11th , 11 single products every day can be snapped up for only 0.11 yuan, 1.1 yuan, 11 yuan, and 110 yuan. Each style is limited, while stocks last. Pay online at Weidian to get a successful flash sale!

Suggested item: 0.11 yuan (15% off for Pastry King, 20% off for Hakka, 25% off for Taro Fairy, and 30% off for Bread Paradise),

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1.1 yuan (supermarket environmentally friendly cutlery box, handkerchief paper/strips, potato chip set, priced at about 5 yuan)

11 yuan (comfortable bath towel, 2-piece Korean post-relief mask, fabric furniture Cute rabbit, selling price is about 30 yuan)

110 yuan (comfortable quilt, matching pillow, selling price is about 250 yuan)

Note: Estimated cost is 1,300 yuan. (Meal coupons are sponsored by merchants)

Category marketing: Double 11 is a large-scale promotion in shopping malls in November, and activities (discounts or gifts) must be carried out in all categories. It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutiques, bedding, and children's clothing should all have representative brands or highlight discounts to participate in the event. The following four categories: single products need to be displayed prominently, and matching and warm recommendations need to be added to the aisle light boxes and counter guides.

(1) Winter clothing (thick models, coats)

(2) Autumn and winter accessories (scarves, hats)

(3) Winter bedding

(4) Supermarket Winter Hot Pot Festival Single Product

VIP Marketing

VIP Recruitment: Free VIP membership for shopping malls that spend 500 yuan or more in a single day With one card, you can upgrade it to a diamond card if you spend over 5,000 yuan in a single day.

1. Free gift for VIP customers on Double 11: If you come to the store on Double 11, you can get a designated hot drink at __Sweetheart Beverage. (Opening sponsorship, no fee)

2. Double 11·VIP customers can play for free: Diamond card VIPs can take their children to __ amusement park for free once with their cards.

Double 11 event planning plan 2

1. Activity background:

The "Double 11" shopping carnival has become a popular shopping festival in China and even around the world. One of the most influential consumer festivals. And every businessman and every consumer is the real protagonist of this stage. In 20__, we will invite more brands and powerful merchants to participate together and direct a quality shopping carnival in your unique way!

The "Double 11" in 20__ will vigorously develop Local e-commerce is a new growth point of development and promotes the development of our city's characteristic and advantageous industries. Open while providing more jobs.

20__ "Wanzhong Mall" and Xiaojiucheng WiFi new fashion.

2. Purpose of the event:

The "Double Eleven Zhangye Local Shopping Carnival" will be held on November 11. The carnival will feature "super discounts", "real specials", Activities such as "free delivery" attract people's attention, drive the concept of e-commerce into the hearts of the people, and promote the rapid development of Zhangye's e-commerce.

3. Event Party:

Sponsor:

Undertaken by:

Co-organizer:

IV , Event time:

Opening on November 11, 20__

5. Event location:

Zhangye City Center Square

6 , Participating units:

__

7. Event momentum building:

Publicity and momentum press conference

Free e-commerce entrepreneurship training Class; follow-up service.

8. Activity process:

1. Preparation process

Activity display platform: Zhangye Wanzhong Mall, Xiaojiu Smart City WIFI, micro website

Merchant registration time: 08:30:00, October 27, 20__ - 18:00:00, November 1, 20__

Merchant review time: November 2, 20__ 08:30:00-November 6, 20__ 18:00:00

Event start time: November 11, 20__ 00:00:00-November 11, 20__ 23 : 59:59

2. "Double 11" start-up process

Opening remarks from the host at 09:30 on November 11, 20__

20__ November 11, 09:40 Speeches by leaders of each bureau and activists

November 11, 20__ 10:30 Carnival launching ceremony

November 11, 20__ 10 ：40 Carnival officially begins

9. Activity content:

1. I will give it to you when you come. Wanzhong Mall 102 is too scary to think about.

2. Preparation of exhibitors

After registration, selection and review, a merchant meeting will be held at a time.

Merchant conference content: Merchant work preparation, discount finalization, and cash coupon negotiation.

Merchant conference time: To be determined

3. Merchant booth divisions

Divide display areas according to merchant product categories

4. Staff preparation

5. Hardware preparation

Event venue, LED large screen, LED mobile screen audio equipment, salute, launching ceremony props red envelope printing, coupon printing arch, arch banner x display rack , Merchant Booth

10. Security Preparation:

Double Eleven Event Planning Plan 3

1. Purpose of Promotion

Promotion The ultimate goal is to sell the product by any means. The same principle applies to online store promotions, but it is not effective if you just do it casually. Taobao Mall’s Singles’ Day half-price promotion is a very popular promotion method recently.

2. The process of promotion

1. Determine the products to be promoted and prepare sufficient goods. Different products adopt different promotion methods, and different products are promoted in different seasons. During the promotion period, the sales of goods will be faster than usual. Therefore, sufficient stocking is a guarantee. If out-of-stock occurs frequently, it will not only affect sales, but also affect buyers’ perception and praise. If you encounter a buyer who is difficult to talk to, I will give you a good deal. Comment, that’s really annoying. Even if it can be canceled, a lot of time and energy will be wasted.

2. Determine the customer group: After determining the product, the most important thing is to find the target of promotion. The object of promotion is your target consumer group, and these people are your audience. Therefore, promotion must be carried out to disseminate promotional information to your target group. Once you find your target consumer group, promotion will be effective. If you promote to yourself , no matter how appropriate the promotion method is, it is just playing the piano.

3. Formulate promotion plan

1. Membership and points promotion.

2. Discount promotion.

3. Give away samples for promotion.

4. Lucky draw promotion.

5. Red envelope promotion.

6. Auction.

7. Actively participate in various promotional activities sponsored by Taobao

⑴ Membership and point promotions: All customers who purchase our company’s products become members of our company, and members can not only enjoy Shopping discounts, you can also accumulate points and use the points to redeem free products.

Advantages: Using this kind of promotion method can attract customers to come to the store to buy again and introduce new customers to the store to buy. It can not only provide customers with more benefits, but also consolidate old customers, expand new customers, and enhance customer loyalty. Loyalty to online stores!

⑵ Discount promotion: Discount, also known as discount and discount, is currently the most commonly used staged promotion method. Since discount promotions directly transfer benefits to consumers and allow customers to feel the benefits very directly, this kind of promotion method is relatively immediate.

A. Direct discount: Find an excuse to sell at a discount.

Advantages: It meets the needs of festivals and will attract more people to buy. Although the profit of a single item decreases after discounts, the sales volume increases, the total sales revenue will not decrease, and it also increases the popularity of the store. , having more customers will also play a role in driving future sales, why not?

Suggestion: The promotional effect of this kind of promotion also depends on the price of the product. sensitivity. For products with low price sensitivity, this is often in vain. However, due to the particularity of online marketing, direct discount sales can easily arouse customer suspicion and are generally not recommended.

B. Discount in disguise:

Free postage. The price of a single item is slightly lower than the price required for free postage. Buying two or more items in combination meets the requirement for free postage. Combine items for a discount.

Advantages: More user-friendly, and the discounts are invisible!

Suggestion: There is a high degree of knowledge in product combination. A good combination can make consumers very satisfied, so it must be Find related products to combine.

C. Buy and give promotion

In fact, this is also a disguised discount promotion method, and it is also one of the most commonly used and effective promotion methods.

Advantages: Make customers feel happy that they have spent the same money to buy more products!

Suggestion: The key to the effect of buy-and-give promotions lies in the choice of gifts. Appropriate and appropriate gifts will play a positive role in promoting product sales, but choosing unsuitable gifts will only cost you your wife and your troops. Your costs will go up, your profits will decrease, but your customers will not appreciate it!

⑶Gift sample promotions

The use of gift promotions can achieve better promotional effects when launching new products for trial use, product updates, competing against competing brands, and opening up new markets.

Advantages: Make customers loyal to the product.

Recommendation: Only products with excellent results can be tried.

⑷Lottery promotion

This is an eye-catching promotion method. It is also one of the more extensive promotion methods. Since the selection space is mostly filled with attractive prizes, it can attract consumers to the store and promote product sales. Several points that should be paid attention to in lottery promotion activities:

a. The prizes should be attractive, and large value products can be considered to attract people to participate;

b. The way to participate in the event should be simple, Activities that are too complex and difficult will be difficult to attract customers to participate;

c The fairness and fairness of the lottery results. Due to the virtuality of the network and the wide range of participants, there is no doubt about the authenticity of the lottery results. There must be certain guarantees, and participants must be informed of the progress and results of the event through emails, announcements, etc. in a timely manner.

⑸Red envelope promotion

Red envelope is a special promotional prop on Taobao. Sellers can flexibly formulate the rules for giving and using red envelopes according to the different situations of their respective stores.

Advantages:

It can enhance the popularity of the store. Since the red envelope has a time limit, it can encourage customers to purchase again in the short term, effectively forming customer loyalty!

⑹Auction:

Auction is one of the most effective ways to attract popularity online. Since the Yiyuan auction and the Dutch auction have special display areas on the first page of Taobao, products entering this area can get more With more opportunities to be displayed, Taobao buyers will also enter the store to browse more products because of the auction items, which can greatly increase the chance of product transactions.

⑺ Actively participate in various promotional activities hosted by Taobao:

Taobao will organize different activities in different sections from time to time. Sellers who participate in the activities will get more recommendation opportunities. This It is also a good way to increase store popularity and promote sales. If you want more people to pay attention to your store, you must seize this opportunity, so don’t forget to often go to Taobao’s homepage, payment page, bulletin board, etc. to pay attention to the activities held by Taobao, and actively participate!

4. Create a good promotional atmosphere

Effectively use store decoration, announcements and messages to create a popular atmosphere. Some people do promotions and do a good job in publicity outside the store, but once they enter the store, they turn around and leave. It's just that the atmosphere in the store is not good. When there is a promotion, it is the same as when there is no promotion. It is deserted. There is no promotion in the store announcements and there is no promotion information in the messages. When you enter the store, you don't feel the feeling of being popular or having a promotion atmosphere. Promotion must be "vibrant"! Can it retain customers if it is deserted?

5. Summarize the effects and lessons learned from promotions

Organizing promotions is also an experience. After the promotion is over, the store will The leader should make an analysis of the results of the promotion, including traffic, sales volume, click-through rate, and whether the consumer group targeted this time is interested in the specified product or is more interested in other products on the website. At the same time, you must also analyze and compare your competitors' promotional activities to find out where you can learn. If your competitors sell better than you, it definitely means that your promotional plan is not as attractive as others. The analysis process is also a learning process.

Summarizing promotional activities can effectively help store managers improve their own promotion level. In this summary, you can find out where this promotional activity is lacking and make adjustments in the next activity. Although promotion is a good way to increase sales, it also requires constant exploration and summary to achieve the desired results.

Double Eleven Event Planning Plan Part 4

1. Activity Background

"Double Eleven" refers to November 11th every year. Due to the special date , so it is also called Singles’ Day. Taobao Mall uses this day to carry out some large-scale discount promotions to increase sales. Around November 11, 20__, on Taobao, many merchants launched 50% off promotions. 21 million people went crazy and more than 150 well-known brands participated. The single-day turnover was 936 million!

2. Purpose of the event

Due to the limited display space in the main venue and sub-venues of the "Double Eleven" event, our flagship store has only been open for more than a month. , it is still unable to get support from Taobao Mall display space. But we can take advantage of this opportunity of high traffic and high transactions, launch corresponding activities in the store, and get a share of this crazy online shopping.

3. Activity content

Get 1 yuan off for purchases of 2 yuan or more (equivalent to 50% off the entire site). Instant discount when you take the photo! Free shipping for all purchases!

Slogan: Kelly Chen tells you: 50% off on all items and free shipping!

Event time: 20__.11.11 from 1am to 24:00.

4. Activity Analysis

Currently, our store has 79 products, 55 of which are 2.5 times the ex-factory price, 22 styles are 2 times the ex-factory price, and 2 are on special offer. It is 1.76 times the ex-factory price. After the 50% discount, only two special price models will lose money, but the pictures of the special price models are very poor and will basically not bring sales. Therefore, it is expected that the “Double Eleven” 50% discount event will only result in a commission loss of no more than 5%.

It is estimated that the transaction volume of "Double Eleven" will be 1 billion, and 80% of the sales will be concentrated in 20% of large stores. We belong to the category of 80% of small and medium-sized stores, and *** will share the remaining 200 million transactions, with an average of 20%. The basic transaction volume of each store is 5,000 yuan. Our goal is to reach an average of 5,000 yuan.

5. Teamwork

Art: Design the homepage with the theme of "Double Eleven" and event advertising pictures.

Copywriting: Refining the event advertising slogan.

Promotion: Delete the matching discounts and delete the discounts set by third-party discount software. The webpage about Taifeng Home Textiles on the Internet should do a good job of replying and promoting store activities.

Customer service: Provide quick replies explaining the details of the event. To modify the prices of some products, the delivery person: prepare the goods and contact the courier company in advance to prepare.

Double Eleven Event Planning Plan Part 5

1. Purpose of the event

The purpose of this event is to promote everyone’s shopping, so that more people can not only shop In physical stores, in the virtual online world, consumption through electronic platforms can be very cheap and convenient. It can save you a lot of tedious things. For example, going shopping is tiring, and you have to look at the weather when going shopping. Let more people understand e-commerce and online shopping.

2. Event time and address

Time: November 11, 20__ 00:00~~24:00

Address: __Taobao store The online store where it is located.

3. Preparation for the event

(1) Vehicles: Preparation requirements

1. Calculate how much is needed for non-stop turnover based on the shipment volume Vehicle, how big is it?

2. Go to the vehicle department to inform in advance and ask for the vehicle to be prepared;

3. Operation time: start picking up goods at 8 a.m. and end at 10 p.m.;

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4. All employees can be counted as overtime on a temporary basis, and special treatment will be given for special events.

(2) Operation

1. Based on the above data, if you want to change the process, please make a delivery plan immediately;

2. Simplify the operation Process:

A. Print the stamps of 5 cities in advance to avoid writing big characters.

B. No sorting, take it back to the distribution center, and the entire company's personnel will start sorting during the day; go directly to the assembly line at night;

C. The operation department communicates in advance, Chen Xiangyang Arrangements will be made and implemented, and the operation department employees will go to work early and operate on the assembly line; please make a specific plan.

(3) Personnel Arrangement

The event is temporary, so during Double Eleven, all employees in the department will work overtime from 8 am to 10 pm. Thanks to everyone’s hard work, All are counted as overtime; operators are assigned in advance and all personnel are required to work overtime; customer service staff try their best to work on the front line; but even if they are fully prepared in advance, they are still worried that there will be deficiencies in certain links. "Last year, there was a problem with our ERP system, which caused some items to be oversold, which also affected the user experience. Although we have updated our IT system this year, we are still worried about this situation."

It is understood that in order to better solve customer service and after-sales problems, this year __ Taobao store also opened a 400 toll-free number for 11.11 that can be dialed 24 hours a day. During Double Eleven, 150 people will help users confirm and review orders through the 400 hotline, and will be responsible for post-purchase customer service, helping users with refunds, returns, and tracking and other services. At the same time, this year __ Taobao store also specially opened new media after-sales service channels such as WeChat and Wangxin.

"This year's Double Eleven, we have launched more than 200 11.11 exclusive products, mainly new products in late autumn and winter, and also include some 20__(10) new spring clothes." __ Brand Public Relations Director of Taobao Store __ said that all the products on this year’s 11.11 are hot models or new products that are most popular among consumers. In addition to giving back to consumers with good products, __ Taobao store will also launch various discounts, free gifts, etc. Some special prize events allow consumers to have more fun during 11.11.

Double Eleven Event Planning Plan Part 6

Event Time:

November 11, 20__

Event Location:

__Beauty Salon

Target audience:

All new and old single female customers

Purpose of the activity:

It coincides with the "Singles' Day", in order to enable all single female customers to feel the warmth of the beauty salon during this festival, and also have a beautiful experience. During the "Singles' Day", and taking into consideration the season, climate and other issues, the beauty salon hereby launches promotional items such as hydration, anti-drying, and repair that are popular among female friends. We hope to take advantage of this season to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and increase the beauty salon's consumer market share.

Event promotion:

1. "Singles' Day" is a festival spread from the Internet, so the publicity should focus on the Internet promotion planning. First, publicity information about this event was published on the beauty salon’s website, official Weibo, forums and other channels. Publish event content online about two weeks in advance.

2. During the event, distribute leaflets and coupons in crowded places, streets, and main commercial streets. It is best to combine it with WeChat marketing.

3. Two weeks before the event, holiday coupons and experience coupons will be distributed to customers who have spent a certain amount of money in the store. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon, etc.

Activity content:

1. Members of the beauty salon who participate in this activity during the activity can enjoy a 20% discount on sales and receive skin care experience coupons with their membership cards. If the membership points If the points in the card reach 500 points or above, you can experience a moisturizing and hydrating program in the store for free with your membership card.

2. Non-member customers who spend 288 yuan in the store during the event can directly enjoy a 12% discount. In addition, you will receive a membership card and a sample skin care sample provided by the beauty salon.

Notes:

1. Register at the front desk and record the customer’s name and information.

2. Train employees on activities to thank customers, tap their potential spending power, and stabilize customer sources. Therefore, during the event, you should pay attention to every step from the moment the customer enters the door to the end of the purchase, keep smiling and be kind to others.

3. Many beauty salons do not have QR codes. If they do, use QR codes to promote this event to maximize the effect. Pushing pictures, texts and videos through WeChat will attract more customers to participate in Singles Day activities.

Double 11 event planning plan Part 7

1. Theme name:

Seven-color city-state "Double 11" single cocktail and reader meeting with columnist Mr. Wang Wei Meeting

2. Time and place:

November 11, 20__ 19:00-23:00

Xincheng Xiaoshi Xianglong Qisecheng State Sales Hall and along the swimming pool

3. Highlights of the event:

1. Guangzhou Daily Qingyuan community’s first gathering of figures in the past;

2. National registered psychologist Guangzhou Daily Qingyuan community's "Queen of Love" columnist Wang Wei's first reader meeting;

3. Qingyuan's first swimming pool wine party;

4. The city's elite men and women gathered for blind dates on the Singles' Day in __ Gathering;

5. Seven Color City Elite Real Estate Expert Forum;

6. Guangzhou Daily Qingyuan Community’s first reader meeting.

4. Venue Arrangement

Communication and interaction arrangements are in the sales department

Single parties and cocktail parties are arranged in the swimming pool

5. Activity process:

Sales center event site (time depends on the arrival of guests)

19:00-20:00 Welcome sign-in and soft drink time

20:00-20:10 Guangzhou Daily Qingyuan community flower season characters appear

20:20-20:30 Emotional dialogue between men and women

20:45-20:55 Good house and good Men

21:00-21:10 Dialogue between urban elites on how to choose a suitable house type

21:10-21:15 Emotional confrontation Wang Wei vs. the characters in the flower season and the men and women on site

During the cocktail party from 21:00 to 23:00, a barbecue grill and some food will be arranged, and a band will be invited to play live music and facilitate small performances