What is the event marketing strategy of Pinggu Peach Blossom Music Festival?

Event marketing means that an enterprise attracts the interest and attention of the media and consumers by planning, organizing and using people or events with news value and celebrity effect, so as to improve the visibility and reputation of the enterprise or product, establish a good brand image, and finally promote the sales means and methods of products or services.

Taking Pinggu Gule International Pop Music Season as an example, 201kloc-0/Gule International Pop Music Season has only been established for one year, but in order to achieve its marketing purpose, the organizers of Gule International Pop Music Season decided to use celebrity effect to quickly improve the popularity of the music season. First of all, I invited Avril Ramona Lavigne, a famous rock queen in the international music world, to join us. Avril Ramona Lavigne's full participation has attracted the attention of many domestic fans and laid a good mass foundation for the success of the first session. At the same time, in order to attract more people, the Phil band, which enjoys a certain position in the domestic music scene, was invited, which invisibly attracted many people with different hobbies for the "ancient music" international pop music season.

Among the scenic spots of Pinggu International Peach Blossom Music Festival, 20.45% of tourists have participated in Pinggu "Ancient Music" International Pop Music Festival. 2011may 18 ~ 20, as the finale of Pinggu International Peach Blossom Music Festival, is the key project of Pinggu International Peach Blossom Music Festival in the future. Although it was only held for the second time, it has already produced great influence among fans.

Since 20 12 coincides with the London Olympic year, the organizers of ancient music decided to focus on the British style in this music season, which is in line with the current trend. In addition, professional companies were invited to participate in the operation and promotion of this music festival. In addition, the famous singer Xie Anqi introduced the venue and cast of Pinggu Gule International Pop Music Festival. Most importantly, the Workers Stadium, the Second Foreign Languages Institute and other places have arranged free buses, so that tourists, especially those who need to take public transport, can go to the venue of the "Ancient Music" music season more conveniently and quickly. It can be said that the application of "ancient music" international pop music season in event marketing has achieved good results and a good development momentum.