Design company business philosophy and slogan

Many companies have their own slogans. Corporate slogans are of great significance for improving the company's image and building a sound corporate culture. Good slogans are generally catchy, easy to remember, and positive. I once went for an interview with a company in Fuji. They printed the company's slogan on disposable paper cups and called it "Dreams Come True." These four simple words reflect the company's generous culture and humane temperament. Unfortunately, my dream didn't come true that time, but I still left a very good impression on the company. Comrades who read my article, if you are looking for a job and have the opportunity to join Company A, which is a branch of Company H that makes semiconductor testing equipment, EDA software, and instruments and equipment in the field of biochemistry, you must not miss it.

my country has implemented quality system certification for seven or eight years, and more than 10,000 certification certificates have been issued. However, certification agencies generally lack strict requirements for the organization’s quality policy, and organizations do not know what kind of quality policy should be formulated. policy. If we make a cursory observation of the organization's existing quality policy, there are generally the following tendencies:

1. Slogan-style policy

Some organizational leaders believe that the fewer words in the policy, the better The easier it is for employees to memorize. The pursuit of simplicity has resulted in many empty slogans. The most common ones are: "Quality first, customer first"; "Quality first, always first", etc. These guidelines can be applied to any organization and any product, truly "one size fits all." Employees only use it as a slogan, not as a direction for their efforts.

2． Advertising-style policies

Some policies are elaborately written, mostly written by talented people within the organization, and are mainly formulated for products. If the product is a cigarette, it is "meticulous"; if the product is a valve (or seal, etc.), it is "tight". Some directly use advertising language, such as "My products are your satisfaction"; "There is no best, only better", etc. Obviously, this false policy cannot guide the direction of the organization's efforts.

3. Copying the policies of foreign companies

This kind of policy does not fit the reality of the organization. For example: There is a seamless copper pipe factory. Although the equipment and management are of average level and the product qualification rate is average, it has put forward the policy of "providing zero-defect products". Another factory's policy was to "get the job done right the first time." This kind of language is okay as a work code, but as a quality policy it seems abstract.

The general tendency of certification bodies and auditors is to have no requirements for quality policies. Some auditors believe that as long as the leadership of the organization can explain the policy and there is no need to investigate its content, it is enough to have quality objectives. Some review paralysis title?绻?Disaster persimmon bran straw 胩赋觧?legs purple 萑枿白裳?barium which tom ding? cooking? slow 谩U庑┣langying?color steal Fei peony persimmon bran straw peptone?Tao Huan In practice, many organizations have carefully formulated better (at least thoughtful) quality policies based on actual conditions, which has played an important role. guidance, but there are also some unsatisfactory quality policies. The author has collected some quality guidelines and added some comments.

1． Mechanical and electrical product production organization

1) ×× Optical Instrument Factory

This organization has established the business philosophy of "expanding market share"; in order to achieve "forming the best series of geodetic instrument products" "combine suppliers and production bases" as the business goal; pursue the quality purpose of "employees have customers in their hearts in every activity, and build famous brands in the hearts of users of Taiwan's products"; carry forward the factory management spirit of "fighting for progress and unremitting pursuit" to achieve The quality goal of "providing customers with satisfactory products and services in a timely manner"; by constantly seeking quality improvements, improving the quality system, and ensuring the implementation of the quality policy.

Comments: This is the quality policy formulated in 1995, which includes customer satisfaction and continuous improvement. This policy can be combined with the general policy of the whole factory and the factory's products (geodetic measuring instruments). Even if it is checked using the 2000 version of the standard, it basically meets the requirements, which is really commendable.

2) ×× Hardware Products Factory

“Quality first, customer first is our eternal purpose”; “We pursue excellence at all costs, accurately deliver zero-defect, competitive products "Strong products to satisfy customers"; "Following the ISO 9000 family of standards, everyone must do things right the first time and do things right every time."

Comment: This is the quality policy formulated in 1998.

This policy starts from the Chinese-style "quality first, customer first" and copies the quality policy of some foreign companies. Although the coverage is relatively complete, it does not combine the actual situation of the organization and the production status of the product, and requires further work by the leadership of the organization. description.

3) XX Electrical Appliance Company

"Adhere to scientific and technological progress as the guide, provide high-quality brand-name products, all based on customer interests, and constantly meet consumer needs."

Comment: This is the quality policy formulated in 1999. This policy aims at the company's status and proposes to create famous brand products guided by scientific and technological progress. The policy involves customer satisfaction and is also related to continuous improvement (continuous satisfaction). Although it is a little abstract, it basically meets the requirements of the standard.

4) ×× Motor Factory"

"With two high qualities (high-quality products and services), we implement the famous brand strategy (occupying the market, creating a famous brand, and increasing efficiency)" .

Comments: This is the quality policy formulated in 1995. The content of this policy is relatively consistent with the actual situation of the factory, but it only highlights the content of competition (market share, brand creation, and efficiency improvement) and does not address the actual situation of the factory. Commitment to meet customer requirements and continuous improvement. Of course, the policy established in 1995 should not be too demanding.

1) ×× Medical. Equipment company

“Establish a customer-first mindset, put safety and reliability at the top of product quality, establish a documented quality system, strengthen quality awareness education for all employees, and establish good cooperative relationships with subcontractors ”.

Evaluation: This is the quality policy formulated in 1996. This policy combines the characteristics of medical device products and emphasizes safety and reliability; combined with the company’s characteristics of outsourcing all parts and components, it proposes to establish a quality policy with subcontractors Good cooperative relationships. The policy therefore embodies the quality management principles of customer focus, leadership, involvement of all employees, and mutually beneficial relationships with suppliers, but a commitment to continuous improvement needs to be stated separately.

2) ×× Medical Device Research Institute

“We only provide high-tech medical equipment with excellent quality; in order to save lives, product quality must be foolproof; meeting customers’ quality needs is the eternal driving force of our quality pursuit ”.

Comment: This is the quality policy formulated in 1997. This policy combines the characteristics of the research institute and proposes to produce only high-precision products; combined with the characteristics of medical device products, it emphasizes that product quality must be foolproof; it involves Customer satisfaction and quality pursuit (continuous improvement). Basically meet the requirements of the new standard

3) ×× Medical Device Company

“Establish, implement and continuously improve its documentation. quality system to improve the quality of its products and services and gain customer trust and satisfaction. We promise to customers all over the world and all over China: to achieve customer satisfaction through quality.

Comment: This is the quality policy formulated in 1997. This policy involves customer satisfaction, continuous improvement, etc. and makes a formal Commitment, basically meets the requirements of the new version of the standard. The shortcoming is that it is not combined with the actual situation of the product characteristics and the organization.

4) ×× Biomaterials Co., Ltd.

“Sincerity in cooperation. Strive for excellence, serve the clinic, and use it with confidence.

Comment: This is the quality policy formulated in 1997. This policy combines the characteristics of the product to "serve the clinic", but the other three sentences need further explanation. This policy still has Slogans tend to fail to clarify the direction and make two promises.

3. Service industry

1) ×× Hotel

“With our smile, Warm, thoughtful and fast service provides customers with comfortable, safe, hygienic and high-quality products. ”

Comment: This is the quality policy formulated in 1998. This policy fully reflects the characteristics of hotel services, but the two commitments have yet to be explained.

2) ×× Hotel< /p>

"'Guests first, quality first' is the eternal purpose of our hotel; all employees must firmly establish the concept that service quality is the lifeline of the hotel, quality is in my heart, and quality is in my hands, and insist on doing everything for the guests. , for all guests, for everything for guests; polite and enthusiastic, sincere and friendly, fast and agile, accurate and standardized, to provide guests with high-quality services in an all-round way."

Comment: This is the quality policy formulated in 1998. This The policy fully reflects the characteristics of hotel services, and the three "everythings" highlight the customer-centered principle.

However, the commitment to continuous improvement needs further explanation.

3) XX Financial Security Company

“Protecting finance is life, providing the best service quality, uniting and working together to achieve great results, and putting credibility first in order to survive.”

Comments: This is the quality policy formulated in 2000 when the company established the quality management system based on the 2000 version of ISO/DIS 9001 standards. It was originally the company's general policy and now serves as the company's quality policy. This policy combines the characteristics of the company and puts forward the requirements to safeguard finance and strive for excellent service quality. However, the two commitments are not clear enough and need further explanation from the leaders.

4) ×× Blood Center

“Improve the quality awareness of all employees, strengthen the construction of quality systems, improve blood collection and supply services, and ensure the safety of clinical blood transfusions.”

Comment: This is the quality policy formulated in 1999. This policy fully reflects the characteristics of the blood center and also reflects the principles of full participation and quality system construction. However, continuous improvement needs further explanation. ”

5) ×× Design Institute

“Our institute regards providing customers with high-quality engineering design as its eternal quality pursuit, and providing customers with high-quality services is our institute’s unchanging theme. ”

Comments: This is the quality policy formulated in 1999. This policy reflects the characteristics of the design institute and includes continuous improvement and customer satisfaction. When explaining this policy, the institute also proposed technological progress principles, quality improvement principles, international standards and customer satisfaction principles.

6) ×× Technical Testing Company

“Scientific, fair and realistic”. /p>

Comments: This is the quality policy formulated in 1999. This should be the company's general policy, emphasizing the fairness and scientific nature of third-party institutions. However, third-party institutions also have their own customers and must make two decisions. Therefore, as a third-party testing organization with special characteristics (technical testing of ×× products), this quality policy seems not specific enough.

4. The quality policy of foreign companies

Due to the different cultural backgrounds of foreign companies, the way of expressing quality policy is different from that of Chinese organizations. P.B. Crosby, a famous American quality management expert, believes: "The first priority is to formulate a quality policy so that everyone knows it. There is such a policy; and conscientious implementation is the second priority. "The only rule of the quality policy is that it is clear and cannot be misunderstood. As for how to choose the words and sentences, it is up to you." He suggested that the content of the quality policy could be: "We will deliver zero-defect products or services to customers, and Delivered on time." Below, we introduce the quality policies of several foreign companies (all formulated before 1990). Since I don’t know much about each company’s products or background, I can’t make any comments.

1) 3M Company

Every department of the company must meet the requirements and satisfy the customer; otherwise, the requirements will be changed until the customer is completely satisfied.

The implementation of this policy requires everyone's performance to meet the requirements.

Our basic work philosophy is to try our best to nip problems in the bud, adhere to the attitude of "get it right the first time", and make quality management a way of life.

2) BM Company

We will deliver zero-defect, competitive products and services to customers on time.

3) Armco Company,

provides products that meet customer requirements on time at competitive prices. Our name must be a symbol of quality to vendors, ourselves and our customers.

4) Burroughs Company

In order to improve quality, we will clarify the required standards and hope that everyone can do things right the first time; follow the required standards, or use Requires standards to be more perfect.

5) Milliken Company

The company is determined to provide high-quality products and services that can best help customers grow. Work instructions within the company (development, research, market research, product manufacturing, administration, service) should be carefully followed to complete the task.

6) Crosby Consulting (PCA)

We will complete the work with zero defects for our customers and our company. We thoroughly understand the job requirements and the systems that support us and we will always meet the required standards.

Four

Developing a quality policy is not only a process, but also a very important process that should be taken seriously. Investigation and analysis of the current situation of the organization can form the input of this process; discussion, determination of direction and goals are the activities of formulating policies; and the final formation of a quality policy that is realistic and meets requirements is the output of this process. Therefore, the formulation of quality policy can be carried out in the following stages.

1. Investigate the current situation. For example: You can list some contents that need to be investigated, including (but not limited to):

1) What are the characteristics of the organization's products? What are the development trends?

2) What are the main quality issues with the organization’s products? What quality incidents have you experienced? What's the main reason?

3) What is the current position of the organization’s product level, technology level, and operation and management level? Compared with competitors and the world's advanced level, what are the gaps?

4) What do customers like most about the organization? What are you most dissatisfied with? What are the main issues that customers complain about?

5) What laws and regulations must the organization's products and its production and operation processes comply with? Are there any violations of law or discipline?

6) Do the organization’s resources meet requirements? Are there any major gaps?

7) What is the current status of the organization’s quality management system? Is the self-improvement mechanism sound?

8) What is the financial health of the organization? What are the most profitable and popular products? What are the least profitable and least popular products? What is the flow of customers?

9) What is the current situation of employees? Are they motivated to participate? What are their main needs and expectations?

10) What is the current status of leadership? What are their plans for the future of the organization? Do they have the determination to implement an effective quality management system, obtain certification qualifications and continuously improve performance?

2． Analytical research. For example: You can discuss and study the following issues, including (but not limited to):

1) What products or businesses should be developed or eliminated? What level should the developed product or business reach or in what direction?

2) In terms of product quality, what issues should be solved with priority?

3) In terms of meeting customer requirements, what issues should be solved first?

4) Research and determine various indicators and measurement methods of customer satisfaction to measure current customer satisfaction.

5) What are the subjective and objective factors that restrict the improvement of the organization’s performance? What issues should be addressed first?

6) What are the weak links in the quality management system and process management? What issues should be addressed first?

7) What mechanisms should be established for continuous improvement? How to unleash the enthusiasm of all employees?

8) What changes may occur in the external environment (such as laws, regulations, and market conditions)? How should contingency measures be taken?

9) Is the internal environment in good condition? Is it conducive to the participation of all employees and the effective operation of the system? What conditions still need to be created?

10) What should be the priority when it comes to resource issues?

3. Determine direction. For example: The following questions can be studied, including (but not limited to):

1) How should the organization implement the eight quality management principles?

2) What is the overall policy of the organization? How should the quality policy reflect this general policy?

3) At what level should the overall quality goal be positioned? Can the quality policy form the framework for this objective?

4) What commitment can the organization make in meeting customer requirements?

5) What commitment can the organization make in meeting relevant legal and regulatory requirements?

6) What commitment can the organization make to continuous improvement?

7) Is the quality policy consistent with the organization's products, services and activities? How to reflect the actual pursuit of the organization?

8) How does the quality policy reflect the organization's values ??and corporate culture?

Based on the analysis, several quality policies can be drafted, discussed, opinions from middle management cadres and even all employees can be solicited, and finally the top management can be asked to decide and officially issue them.

The above work requires a group of people.

Appropriate personnel can be assigned from relevant departments to form a temporary working group to draft quality policies and quality objectives, or personnel can be assigned to this task by organizations such as the Quality Control Office. The general requirement is to determine the organization's quality policy and quality objectives on the basis of careful investigation and research, and not to make rash decisions on the whim of a talented person.

1. "Super Electric Company"

Superior quality, daily improvement, harmonious economy, and dominance in the industry.

2. "Hongta Cigarette Factory"

Meticulous and high-quality products, every cigarette and box, no matter how good they are.

3. "Yuanheng Electronic Information Company"

Innovation is the source of life, integrity is the only way to be prosperous, quality is determined to strive for excellence, and efficiency is the most beneficial factor. .

4. "Hubei Jintian Textile Company"

Adapt to international competition and meet customer needs; create the Jintian famous brand and strive to be the first-class in the industry.

5. "An Electronics Factory"

All employees are honest and innovative, and provide customers with first-class services with first-class management, first-class quality, and first-class efficiency.

6. "Textile Factory"

Quality first, users first, prevention first, reputation first

9. "20 Institutes"

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System management, success the first time; prevention first, implementation of the rule of law.

10. "A Certain Station"

Adhere to standardized operations and manage the station well; build a socialist civilized window to satisfy passengers.

11. "Property Management Company"

Safe, clean, comfortable and elegant

12. "Shenzhen Electronic Design Institute" (Huafa North Road No. 30)

Respect people, be dedicated, respect science, seek quality, seek efficiency and strive for excellence.

13. "Xinyi Company"

· Strive to become the first choice of customers.

· Regard talents as the most important resource.

· Continuously improve production efficiency.

· Achieve high quality and excellence in every action.

· Encourage employees at all levels to actively develop a pioneering spirit.

· Value long-term relationships with suppliers.

14. Shenzhen Sanjiu Hotel

Smile, enthusiasm, thoughtfulness, warmth

15. Panasonic’s corporate motto:

Thoroughly understand the mission of the industry, seek social improvement and progress, and then contribute to world culture. Only when all employees live in harmony and work together can progress and development be possible. All employees should unite with sincerity and do their best for society.

16. Liguo Lighting Factory

Customer first, three principles; full participation and sustainable development.

The three present refers to the site, the present, and the present

17. Construction and installation company:

Excellent project quality is the eternal pursuit;

Perfect engineering construction is a contribution to society.

Pursuit, speed, efficiency and quality;

will become the purpose of every employee of the company.

Excellent management is the guarantee for gaining the trust of customers (owners).

18. Baoli Electrical Appliance Factory:

Guarantee quality, efficiency, sincerity and unity; strive to expand the market and meet demand.

19. Hongtao Decoration Engineering Company

Rely on the awareness of quality among all employees

Create first-class management

First-class quality

< p>First-class technology

First-class service

Striving to be the vanguard of world decoration

Twenty. Lianying Electrical Appliance Factory

Sustainable management Quality first

Twenty-one, Jintian Magnetic Technology

Creating a Chinese famous brand and creating world-class products, GGMT combines honor and responsibility.

Treating each other with sincerity and mutual benefit, GGMT cherishes its long-term cooperative relationships with suppliers and customers.

Improving ourselves and meeting challenges, GGMT employees and the company will grow together.

With the courage to make progress and the pursuit of excellence, GGMT spares no effort to achieve the best quality management.

We can’t be great, but we can’t be great.

Twenty-two. Advanced Technology

Customers come first, comply with regulations and standards, and improve the quality of products and services.

Give fair evaluation and rewards to those who work hard, and use a team of outstanding talents to create an enterprise worthy of all employees' efforts.

An enterprise with high technical strength manufactures China's first-class molds and stamping products.

Twenty-three, Textile Company

Use first-class benefits to attract first-class talents,

Use first-class talents to build first-class enterprises,

< p>Use first-class enterprises to produce first-class products and services,

Use first-class products and services to provide first-class benefits,

Use first-class benefits to provide first-class benefits.

Twenty-four, Fujin Die Factory No. 2

Listen to the voices of customers and meet their expectations.

But it’s best to think about your own company, the above is just a reference