Why is red tourism so popular in 2021?

If you want to choose a "theme color" for my country's tourism industry in 2021, "Chinese red" must be a dazzling touch. Under the background of normalized epidemic prevention and control, many tourists, especially young groups, often actively and spontaneously participate in red tourism.

The "China Red Tourism Consumption Big Data Report (2021)" recently released by the China Tourism Academy and others shows that in 2021, 41.7% of tourists will participate in red tourism more than 3 times, of which 7.1% will participate in red tourism Traveled more than 5 times. Since January 2021, the search popularity of red tourism has increased by 176% compared with the same period last year.

Tourists who develop a strong sense of home and country during their red journey often feel they become the “spreaders” of the red revolutionary spirit. According to statistics, the Weibo topic "Hundred Red Tourism Routes for the Centennial of the Founding of the Party" has been read more than 100 million times, and relevant information has reached more than 370 million people.

On October 13, 2021, tourists visited the Yan'an Revolution Memorial Hall. Published by Xinhua News Agency (Photo by Xu Hongxing)

Mr. Zhou, a tourist from Chongqing, said that when red tourism and red cultural creation inherit the red revolutionary spirit, their expressions are becoming more relevant to life. "It gives tourists a sense of participation, immersion, and interaction. If you have not visited a red landmark in your circle of friends, you must be 'out of date'!"

"China Red Tourism Consumption Big Data Report (2021)" )" shows that among the red tourist groups in 2021, the "post-00s" and "post-90s" people account for more than 51%, and red tourism is showing a trend of getting younger and younger.

Data from multiple online travel platforms also confirm this view: teenagers and youth groups have become the "main force" of red tourism; young parents are even more willing to take their children to achieve "integration" by visiting red relics. Teach to travel.”

In the eyes of many tourism practitioners, red tourism not only warms tourists, but also brings spiritual baptism to practitioners.

Spring and Autumn Tour Guide Xiao Xu introduced that the "red special bus" connects the National 5A-level tourist attractions of the First, Second and Fourth Memorial Halls of the Communist Party of China, and plays music along the way. An explanation of the red ruins. Xiao Xu said: "When I stood on the special bus and faced the tourists, I was full of red stories and touches that I wanted to share with them."

In the strong atmosphere of red tourism, cultural and tourism departments at all levels have fully Give full play to the advantages of red resources, actively respond to the public’s demands for exploring red history, further explore the connotation of red culture, maintain red genes, and promote the continuous improvement of red tourism products and services.

In the first half of 2021, the Ministry of Culture and Tourism, together with the Central Propaganda Department, the Central Party History and Documentation Research Institute, and the National Development and Reform Commission, launched the "100 Excellent Red Tourism Routes for the Centenary of the Founding of the Party", with 52 "Revisiting The "Red History, Inheriting the Spirit of Struggle" themed route, 20 themed routes of "Approaching the Power of a Great Power and Feeling the Power of China", and 28 themed routes of "Experiencing the Achievements of Poverty Alleviation and Helping Rural Revitalization" have woven the "red territory" on the land of China. ".

The Ministry of Culture and Tourism, in conjunction with local culture and tourism departments, launched the "Hundred Red Commentators Telling Centenary Party History" propaganda activity, which went to party and government agencies, the military, mass organizations, colleges and universities, enterprises and institutions , a total of more than 600 lectures have been carried out, more than 400,000 cadres and the masses listened on the spot, and more than 9 million people watched through online live broadcast and on-demand, further demonstrating the educational function of red tourism.

The relevant person in charge of the Ministry of Culture and Tourism said that the cultural and tourism system will protect, manage and utilize red resources with heart and soul, plan red tourism activities with prominent themes, clear guidance and rich connotations, and expand The dissemination of red culture can better bring into play the political, educational and economic functions of red tourism.