What is the logo design concept of Beijing Winter Olympics?

The logo design concept of the Winter Olympics is "Pure Ice and Snow, passion dating" as the bid vision and "Ink Winter Olympics" as the bid logo, which has become the core element of Beijing's bid to host the 2022 Winter Olympics. This sign is based on the word "winter" in China's calligraphy.

The logo takes the word "winter" in China's calligraphy as the main body, and skillfully combines abstract slideways, ice and snow movements with calligraphy, so that people and books are integrated into one, and heaven and man are integrated; The two points below the winter word are combined into 2022, which is vivid and natural. This symbol not only shows the vitality and passion of winter sports, but also conveys the unique charm of China culture.

Logo of Beijing Winter Olympics

The emblem of Beijing 2022 Winter Olympics is mainly composed of three parts: the emblem graphics, the text logo and the Olympic rings logo. The design of the emblem is divided into three parts: the upper part, the lower part and the middle part. The main body is like a freehand cursive script of the Chinese character "Winter" with gradient colors, which combines abstract slideways, ice and snow movements and calligraphy, and the two points below the word "Winter" are merged into 2022.