How are couplets reflected in the traditional Chinese medicine industry?

Couplet advertising was more widely used in the ancient Chinese medicine industry. Couplets are a cultural masterpiece of the Chinese nation and are therefore widely used in pharmacies.

Cheng Daozhou, a famous doctor in the Qing Dynasty, wrote a couplet in his drugstore: "I hope everyone is healthy, why don't I be poor alone." The article is like the person. From the couplets, people can realize that Mr. Cheng must be a good doctor with a kind heart and a generous heart.

Another couplet, "I hope people in the world are not sick, why not put up medicine to make dust" is similar to Cheng Daozhou's couplet. It immediately shortens the emotional distance between pharmacists and customers.

Another example is "Borrow him the medicine of all nations and nine states to save my groaning and painful people", etc., both of which have profound meanings. And famous Chinese herbal medicine couplets such as "Rehmannia welcomes white heads, the beneficial mother and matchmaker are happy at first sight; Huaishan sends morning glory, the old man of the country keeps you healthy for thousands of years" not only reflects the unique business characteristics, but also puts people in a poetic atmosphere with witty words. .

Couplet