How to maximize corporate interests

Every enterprise is pursuing profit maximization, but currently, the industrial and commercial circles have different views on how to maximize profits, and these views have certain limitations and incompleteness. This often causes enterprises to go astray in the process of pursuing maximization of interests. Not only does it fail to maximize the interests of the enterprise, but it also makes the interests of the enterprise more limited. This article proposes two ways to maximize corporate interests, one is external win-win, and the other is internal win-win. What is external win-win? What is internal win-win? Enterprise external refers to the sum of various external relationships that directly or indirectly affect the enterprise's production, sales, image, survival and development. For example, the business reputation of enterprises, the relationship between enterprises and administrative organizations, the relationship between enterprises and the media, the relationship between enterprises and consumers, etc. External win-win means that enterprises must take win-win as the starting point when dealing with external relationships in order to maximize corporate interests. The internal part of an enterprise refers to the sum of various resources, capabilities and their interrelationships owned by the enterprise. For example, the relationship between an enterprise and its investors, the enterprise and its managers, the enterprise and its employees, and the relationship between different departments of the enterprise, etc. Internal win-win means that enterprises must take win-win as the starting point when dealing with internal relationships in order to maximize corporate interests. Why is it said that the way for enterprises to maximize their interests is external win-win and internal win-win? Let's first look at how external win-win can maximize the interests of enterprises. As we all know, the prerequisite for enterprises to maximize profits is market share, and market share depends on the trust and support of consumers. In addition, enterprises also need the support of external organizations such as administrative departments and public media. Without these supports, it will be difficult for enterprises to maximize their market share. Without maximizing market share, corporate interests cannot be maximized. Taking the relationship between enterprises and consumers as an example, the value of enterprise products can only be reflected through consumers. Without consumers' purchases, enterprise products cannot realize the value and use value of commodities. Every consumer wants to spend the least money to buy the best product when buying something. The so-called best products are those that satisfy consumers in terms of function and use. Only by focusing on the quality of products and services to the greatest extent can an enterprise make consumers think that they have purchased a satisfactory product and make consumers feel more satisfied during use. Satisfaction should form a word-of-mouth publicity that spreads to ten and spreads to hundreds. , the company's market share gradually expanded. As a result, a win-win situation is achieved for both enterprises and consumers. Let’s look at how internal win-win can maximize the interests of the company. In addition to relying on material foundation, enterprises realize their interests mainly by relying on their people. Business people include investors, managers and ordinary employees of the enterprise, and other various personnel who invest, operate and work for the enterprise. Only under the guidance of the win-win idea can cooperation at all levels of the enterprise become closer, the production efficiency and service quality of the enterprise can be improved, and the enterprise's costs and expenses can be reduced to the greatest extent. If an enterprise continues to increase output while continuously reducing input, it will gain greater profit margins, thereby maximizing the interests of the enterprise and the various interests of employees at different levels of the enterprise. For example, the labor of ordinary employees enables the company to provide products and services to the market. If the company can guide its work with a win-win mentality and enable employees to have a correct understanding, employees will increase their enthusiasm, initiative and initiative, thereby increasing their work enthusiasm, initiative and initiative. Enable enterprises to strive to provide the market with high-quality products and services that meet people's needs, which will enable the enterprise to achieve higher profits, earn higher income for itself, and ultimately maximize benefits. In short, only by paying attention to both external win-win and internal win-win and handling various internal and external relationships well can enterprises maximize their interests. There is a slogan written on the wall of a company: Don't ask what the company can do for us, but ask what I can do for the company! As members of a company, the first thing we think of should be the company's interests. The company is the survival platform for all employees, and personal interests cannot and must not conflict with it. 1. Maximizing corporate interests is to start from the small things around you. When some people talk about maximizing corporate interests, they are "too high-spirited" and "far-sighted". The first thing they ask is how other people are and how the company's management is. They only focus on the big picture. , It is understandable not to start from small things, but I think that to maximize the company's interests, we must start from small things and start from ourselves. As a member of Xintian Company and a member of the sales department, we are in an important department of the company's external image promotion. We have a heavy responsibility to shoulder. Many tasks require advanced strategizing and distinguishing between right and wrong.

This requires us to be bold and careful in our work. We should neither be drastic nor submissive, and should grasp both "sesame seeds" and "watermelon". Achieve early analysis, early investigation and early prevention of work, check and block a leak point, put an end to illegal operations, and do thousands of small things around you are all manifestations of maximizing the company's interests. For the majority of employees, they must respect the rules and disciplines and serve the public wholeheartedly. reflect. 2. To maximize corporate interests, company cadres are required to set a benchmark. Whether employees in a department maintain a high degree of centripetal force and cohesion with the company is a reflection of maximizing the company's interests. All employees in a department respond to one call, work vigorously and resolutely, and product quality and quantity are effectively guaranteed. This is the company's maximization of interests. This effect requires the management level and management ability of managers to advocate. In actual work, managers are the first to violate systems and regulations. As long as "state officials set fires and people are not allowed to light lamps", it is an important factor that causes the company's systems and regulations to be unenforceable or poorly implemented. Some managers find it difficult to correct others if they are not correct themselves, so hello, me, and everyone. Regulations are in name only and have become decorations. This is a long-term management problem of the company. Therefore, maximizing the company's interests is the same as maximizing interests. It is an improvement of the company's management model. 3. To maximize the interests of the company, the sales department should maximize the company's profits. As the company's direct external window department, the sales department is the most direct department that generates profits for the company. Maximizing the company's profits also reflects the maximization of the company's interests. important aspects. "Only profit can we survive." When sales determine the company's profit creation to a great extent, our purpose as a sales department is also: how to maximize the company's interests while ensuring maximum profits. The development of the sales department is inseparable from the profit-seeking nature of the enterprise. As an independent department, the sales department cannot develop independently from the center of the company. Today, as the solution of how to do better marketing becomes increasingly popular, we will continue to pay attention to its development and application connotations. The solution is the process of integrating sales ideas and experience from the traditional sales field of target customers to the field of guiding customers to convert target sales. Among them, the current competition situation of similar products on the market and the application of innovative marketing will inject new content and ideas into the process of solving sales solutions, which is exciting. We should fully absorb the positive elements of various sales methods to improve our sales methods and thinking, and make suggestions for the company's survival and development. 4. To maximize the interests of the enterprise, as a member of the enterprise, we should promote the character of "circle on the outside and square on the inside". As the company's external window department, each of us should Learn the character of "circle on the outside and square on the inside". In my hometown, cobblestone is a very common stone. You can see them anywhere along the river or at the bottom of the river. When I was a child, I often went to the river to play in the water, but I didn't like them. Walking on the cobblestones was too strenuous. Pebbles are really hard. The smoother the surface, the harder the inside. Looking back today, in addition to the beautiful memories of childhood, I also have some insights into life about cobblestones. That is, should people be like pebbles, showing a character that is round on the outside and square on the inside? It is not a simple matter to be round on the outside and square on the inside. We need to make some efforts in life and study. Only through continuous exploration and in-depth understanding can we finally understand the mystery. In our daily sales work, we should have the character of "circle on the outside and square on the inside". In the process of receiving customers, you must have strong thinking ability. The so-called outer circle does not mean to act cunning and sophisticated in front of customers, nor does it mean to say one thing and two things in front of customers. But when explaining products to customers, we have the courage to admit our shortcomings, but emphasize our advantages more. I remember when Mr. Tian came to hold a department meeting with the sales department, he said: "When explaining our projects, we must first Standing at a high level, in response to the questions raised by customers, on the one hand, we do not shy away from our shortcomings. On the other hand, we must talk about our highlights and advantages, and use our advantages to make up for our shortcomings. When customers mention us and other When comparing projects, we should not denigrate other projects to show off our projects, but also dare to admit other people's advantages, and highlight our strengths. "This passage also gave me a deep inspiration in my subsequent sales work. We insist on starting from the customer's buying psychology and thinking about what he wants. Only in this way can the customer truly feel that you are his real real estate consultant, not just a salesman selling products.

The so-called internal side means that we must strictly abide by the internal company rules and regulations and be neither humble nor overbearing in the excessive demands made by customers. For example, when the excessive demands of customers conflict with the interests of the company, we should insist on protecting the interests of the company and not For the sake of their own performance, they casually agree to unreasonable demands of customers and harm the interests of the company. This square means upright. In other words, no matter where and when you are a person, you must maintain a belief in your heart, have your own understanding of things, and will not easily follow the crowd. Small things are fine, and big things are in front of you. , it cannot be vague at all. While expressing the outer circle, it should also let people vaguely appreciate the inner square in your heart. The company is a company of all employees, and the interests of the company are the interests of all employees. The company's interests are above all else. This is not only a slogan, but also an enterprise spirit in which employees and the company share the honor and disgrace and share the joys and sorrows.