Expedition to the Indian market, Great Wall Motor Delhi International Auto Show exhibited a variety of new cars and concept cars.

On February 5th, Great Wall Motor contracted an entire exhibition hall at Delhi International Auto Show, India, and made a high-profile announcement to enter the Indian market. Great Wall Motor has contracted an independent exhibition hall with a booth area of 3 150 square meters. This is the swearing-in meeting of Great Wall Motor for the Indian market, and it is also the first "muscle show" for Indian media and consumers.

Great Wall Motor chose Haval SUV and Great Wall EV as the first vehicles in India, and launched a number of core parts products. In the future, Great Wall Motor will take root in India and establish an all-round service ecological chain covering research, production, supply and sales.

0 1, following the mobile phone industry, China automobile enterprises captured the Indian market.

Indians have great confidence in the development prospects of their country. They believe that by 2030, under the guidance of better industrial policies, India will become a developed country, and the previously set economic development goals will naturally be realized one by one.

According to Indians' own prediction, by 2030, India's per capita GDP will reach 3,000 US dollars, making it the third largest economy in the world. As one of the fastest growing markets in the world, India is in a period of rapid rise, which is also the initial stage of demographic dividend.

Therefore, many powerful China enterprises now regard exploring the Indian market as their most important overseas layout. For example, China Mobile Phone Company, which opened up the Indian market earlier, has almost completely occupied the Indian market now. In 20 19, the shipment volume of Indian mobile phone market was in the top five. Except Samsung, they are all mobile phone manufacturers in China, and Xiaomi ranks first.

Because the current automobile market in India is relatively backward, people's consumption demand is increasing day by day. Therefore, Great Wall Motor's investment in India this time and its layout are similar to those of Volkswagen in China, and Haval is expected to become a national car in the Indian market in the future.

Hardeep Brall, Director of Sales and Marketing, Haval Automobile Co., Ltd., India

This time at the Indian Auto Show, the Haval brand launched this concept around the world. H concept car, also completed the Haval vision? India begins in 2025. Four high-end smart SUV products, Haval F7, Haval F7x, Haval F5 and Haval H9, which have gained a good reputation in the global market, were also exhibited at the auto show.

Harvard idea? H concept car

Haval vision? 2025 concept car listed in India

Concept car Harvard concept? H and Harvard vision? 2025,? It not only represents the latest design language of Haval brand, but also fully shows Great Wall Motor's thinking on the future development direction of electrified and intelligent vehicles.

Of course, if there is no accident, the Haval F series, which has already captured the city in the Russian market, has once again become the protagonist of this auto show. Haval F7, Haval F7x and Haval F5 are on the same stage. Pay attention to trends, intelligence, youth and sports. This time, Haval also brought the Haval H9 with the strongest cross-country ability in the family, aiming at Indian consumers who like hard cross-country.

Haval F7

Haval F7x

Haval F5

Haval H9

Of course, air pollution in India is extremely serious. This time, Great Wall Motor launched its own new energy brand: Great Wall EV to the Indian market. Highlights of this auto show Great Wall EV? R 1 and great wall EV? Two representative products in IQ new energy field.

Great wall EV? R 1

Great wall EV? intelligence quotient

Among them, the Great Wall EV? R 1 Based on the first pure electric platform ME in China, equipped with L3 driverless technology. Great wall EV? IQ adopts cross-border design, the first pure electric cross-border compact in China? SUV focuses on the practicality and passability of new energy vehicles.

"Flat Hairpin" Electric Drive System

DP-EPS intelligent steering series products

In addition to cars, Great Wall Motor also demonstrated a technology at the Indian Auto Show. A variety of "hard-core" parts such as cobalt-free, quaternary battery, "flat hairpin" electric drive system and intelligent steering DP-EPS series appeared at the exhibition, which can fully meet the needs of various matching modes such as pure electric power, hybrid power and traditional power, covering passenger cars, commercial vehicles, logistics vehicles, special vehicles, buses and pickup trucks.

Haval intelligent cockpit

02. Great Wall Motor accelerates the pace of dominating the world.

Great Wall Motor has experienced the stages of accumulation, explosion and steady development, but it is no longer satisfied with competing for the world in the domestic market. Because for Great Wall Motor, it now has a very complete system competitiveness, which is very strong among global car companies. Let the Great Wall strengthen its determination to compete in the world.

At the celebration of 20 19 Haval's 5 million vehicles, Great Wall Motor announced that it would push the internationalization ambition promised many years ago into practice, and officially released the "Haval 5-2- 1 globalization strategy" for the Haval brand to go overseas-achieving a single-year sales of 2 million vehicles within five years, becoming the world's first professional SUV brand.

Under the guidance of this strategy, Great Wall Motor has accelerated the pace of expansion. After expanding its factory in Russia, Great Wall Motor confidently acquired GM's factory in India and became the cornerstone of Great Wall Motor's Indian market.

In addition, Great Wall Motor will comprehensively upgrade its R&D center in Bangalore, India, tailor-made smart security products for Indian consumers, and continue to increase investment in localized R&D..

At the same time, Great Wall Motor will also speed up the follow-up work of acquiring Taligang plant in India, and build it into the world's 10 and the second full-process vehicle factory overseas on the basis of the existing "9+5" global production layout, thus further improving the global production pattern of Great Wall Motor. The factory will be mainly used for the localized production of SUV products and EV products of Great Wall Motor, and provide more than 3,000 jobs for the local area. In addition to R&D and vehicle production, Great Wall Holding Group will also invest in the production of automobile batteries in India to build a complete supply chain system.

In the future, Great Wall Motor's Haval brand and Great Wall EV brand products will enter the Indian market for sale. Among them, Haval brand will launch all SUV products in India, and Great Wall EV brand will launch different products for travel and private cars. It is worth mentioning that Great Wall Motor will be based in India, and its products will be exported to other countries to realize Indian R&D, Indian production and global sales.

It can be said that the success of Great Wall Motor in China market has enabled Great Wall Motor to explore its own international competition rules. This ability can be replicated and effective in other countries' markets, which is a powerful expression of the corporate culture and system competitiveness of Great Wall Motor.

The high-profile entry into the Indian market from Great Wall Motor is not only the practice and self-confidence of its internationalization policy, but also a bright sword of its enterprise strength. The development of China's mobile phone enterprises in India is very successful, which shows that the Indian market has great potential. So Great Wall Motor is bound to go to India. On the great proposition of national rejuvenation, the automobile industry must not be absent.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.