Shenzhen Airlines’ corporate culture

1. Mission

We are determined to become the most respected and valuable airline in the world and promote national aviation to become the world's first choice.

We have the responsibility to become one of the most respected and valuable airlines in the world through comprehensive innovation and continuous improvement;

As a member of China’s civil aviation industry, we are even more Responsibility to promote the development of the entire nation’s aviation through its own efforts and make China’s aviation leader in the world.

2. Vision

The leader in specialty aviation.

We will highlight our personality with our characteristics, and aim to become the advocate and leader of global specialty airlines.

3. Spirit (ten words)

Struggle: market competition requires hard work;

Passion: Entrepreneurship always requires enthusiasm;

Progress: Sustainable development requires progress;

Innovation: The pursuit of characteristics requires innovation;

Responsibility: Business operations require responsibility. 4. Values

We advocate continuous improvement to promote the continuous progress of Shenzhen Airlines. Because we firmly believe that: there is no best, only better;

The team is the guarantee of our continuous improvement. The team is the basic component of Shenzhen Airlines and the cornerstone of uniting employees and promoting the continuous development of Shenzhen Airlines.

Respecting employees, respecting customers and respecting the public is the source of motivation for Shenzhen Airlines’ continuous improvement. The harmonious development of Shenzhen Airlines requires recognition, trust and support from all aspects. 1. Market Principle: Today’s quality is tomorrow’s market;

2. Strategic Principle: Don’t strive for first place, only create features;

3. Service Principle: Be natural and considerate at any time , Shenzhen Airlines;

4. Safety principles: Eternal safety, starting from scratch. 1. Process rules: simplification, refinement, and precision;

2. Organization rules: honest collaboration, pragmatism and efficiency;

3. Team rules: collaboration, sharing, and tolerance of individuality;

4. Law of Communication: Three Nos of Communication;

5. Law of Talent: Four Virtues of Talent: Wisdom, Trust, Benevolence and Courage;

Wisdom: Foresight, continuous innovation;

Trust: abide by commitments and take responsibility;

Benevolence: be strict with oneself and treat others leniently;

Courage: a brave person is fearless and never gives up;< /p>

6. Performance Law: Advocate performance and focus on ability;

Use performance to speak, so that Shenzhen Airlines people with performance will become proud;

Use ability to prove, let those who have ability Shenzhen Airlines people were showcased;

7. Learning rules: Innovation comes from learning;

Learning is the source of innovation, and we advocate all-round continuous learning. Learn from customers, peers, and colleagues... 1. Corporate image:

Share a company that employees love with employees;

Share with customers Experience a company praised by customers;

Progress together with social leaders and become a company trusted by society. 2. Employee image:

Responsible, passionate, capable and characterful.

Responsibility: Action to achieve commitment;

Passion: Action comes from the heart;

Ability: Professionalism through medical practice;

Character: End with the best.

3. Our style:

Lead by example and act resolutely

4. Slogan:

At any time, be natural and considerate, Shenzhen Airlines< /p>