Wang Hai publicly cracked down on fake Lu Han. The drinks he endorsed contained false propaganda. What did Lu Han do?

The dangers of celebrity endorsements are getting higher and higher. If you are not careful, you will fall into a "trap", which can range from an apology and loss of money to a prison sentence. This is no joke. However, the rate of return for advertising endorsements is also the highest. Whether in terms of income or time, the advantages are very obvious. This is why celebrities flock to it. After all, no one has trouble with money. Since the battle with Simba's "sugar-watered bird's nest", Wang Hai has become the nation's anti-counterfeiting hero. Well-known anti-counterfeiter named Lu Han

Wang Hai, a well-known anti-counterfeiter in China, publicly named Lu Han through Weibo, saying that a certain lactic acid bacteria drink he endorsed was falsely advertised and customers have the right to request a refund. Pay three for one, with a starting price of 1,000 yuan, and you can also require Lu Han to assume joint liability. Not only that, Wang Hai specifically named Lu Han Studio, prefixed with a very ironic word "statement", but in the practical context, it is more like a warning and threat.

Wang Hai pointed out that the lactobacilli drink endorsed by Lu Han in 2020 had false labels. The slogan with "high protein" promoted on the cover of the product was actually fictitious. The actual protein contained in the drink The content is only 2% of the ingredients, which is far from the standard stipulated by the national testing department that the protein content must exceed 10% to be regarded as "high protein".

Claiming that the product is purely suspected of deceiving and misleading customers has pushed Lu Han to the forefront

As a professional anti-counterfeiter, Wang Hai will definitely not take risks, let alone fight. In a battle without control, once the attack is launched, the evidence will be irrefutable and the target will be hit with one strike. According to the "Food Safety Standard GB28050", every 100 ml of product contains at least 10% protein to be called high protein.

However, the protein content in the nutritional label of this lactic acid bacteria drink endorsed by Lu Han is only 2%, which is obviously lower than the food safety standard. From Wang Hai's choice of words, there is a sentence "not even included", which is enough to show that he is bound to win in the fight against counterfeiting and is sure to win. For this reason, the "high protein" slogan promoted on the cover of the product is actually an attempt to induce customers to buy, and is suspected of deceiving and misleading customers' judgment.

Lu Han fans attacked Wang Hai

Based on Lu Han’s collaborative endorsement relationship, Lu Han himself must also bear joint financial responsibility, and if the customer base produces large-scale returns Incidentally, even if the manufacturer goes bankrupt, Lu Han will still have to take on the remaining responsibilities. With such shocking consequences, fans of "Little Deer Crash" must have been unable to sleep at night.

What’s even more interesting is that fans also asked Wang Hai why he didn’t go to the official to fight against counterfeiting, but took the initiative to go to Aite Luhan’s studio. Obviously he wanted to gain popularity, and even questioned why he took bad money to pick out the words. Playing word games and wanting to go to Heiluhan on purpose. Wang Hai's strong self-esteem was obviously impacted and insulted after he was scolded for cracking down on counterfeiting. According to his temperament, this bad breath will definitely come out, but it will definitely not come out on the fans, but directly on Lu Han. On the face, there was a snapping sound.

Although the product has been removed from the shelves, Wang Hai’s Weibo post has had a huge impact on the brand. The words "ten times compensation" have appeared in its store reviews. Luhan still has not responded to this incident.