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Six negotiation cases in daily life
In order to attract more customers and improve the reputation and popularity of the store, the city department store has made such a regulation: if customers are dissatisfied with the goods purchased in the department store, they can return them within 10 months as long as the goods are intact. After this regulation was made, it aroused strong repercussions in the society, with a sharp increase in customers and daily sales. However, some specific problems have been encountered in this process.
Customer Song is a worker of the city construction engineering company. Half a month ago, she bought a pair of Guangdong leather shoes at the price of 290 yuan in the building shoes and hats shopping mall. During this half a month, he found that the upper was stuck and the sole was slightly damaged. So he went to the store and asked for a refund. The clerk at the counter thinks that shoes are special goods, and they can't be returned after being worn, and the main reason for the opening of the upper is caused by strenuous exercise, which is man-made; Although the sole fracture is a quality accident, it is also directly related to sports, so we don't agree to return the goods and agree to repair them, and the expenses will be borne by the mall.
The customer thinks that the bad shoes are mainly of poor quality and insists on returning them. The two sides refused to give in to each other and had an argument. Finally, the customer goes to the store to be responsible for the customer complaint business management department. Comrades in the industrial and commercial management department believe that the customer's request is reasonable, and the store should be responsible for this quality accident. However, considering the actual situation, this shoe is still of use value after repair. It is suggested that the shoe and hat shopping mall negotiate with customers and treat it according to the repair, and give customers some economic compensation. However, the leaders of footwear and headwear shopping malls believe that shoes are organized by business departments, which should claim compensation from manufacturers for commodity quality accidents, and the shopping malls cannot bear the responsibility.
The customer found the sales department again. The business department thinks that we can't find the manufacturer in large quantities because of one or two pairs of shoes. Moreover, the business department only cares about the quality accidents before the purchase, and the shoes and hats shopping mall should be responsible for the quality accidents in the sales process.
He felt very angry when customers were pushed away and left out in various departments of the store. In a rage, I found the City Consumers Association and demanded fair and reasonable arbitration. City Consumers Association listened carefully to customers' opinions, communicated with shopping malls, and entrusted quality inspection departments to carry out strict inspection on leather shoes.
A mother gave an orange to her neighbor's two children. Two children discuss how to divide oranges. Two people quarreled and finally reached an agreement. One child was responsible for cutting oranges and the other chose oranges. As a result, the two children each got half an orange according to the agreed method and took it home happily.
The first child took half an orange home, peeled it, threw it into the trash can, and put the pulp in the blender to make juice. Another child came home, dug out the pulp and threw it into the trash can, leaving the orange peel to be ground and mixed with flour to bake the cake.
As can be seen from the above situation, although the two children each got a seemingly fair half, what they got did not make the best use of it. This shows that they did not communicate well in advance, that is, the two children did not explain their respective interests. Failure to state the value in advance leads to blind pursuit of fairness in form and position, and as a result, their respective interests are not maximized in the negotiations.
If we imagine that two children fully communicate their needs, there may be many schemes and situations. One possibility is that according to the above situation, two children try to separate the skin from the pulp. One drinks fruit juice with pulp, and the other makes scones with skin. However, after communication, it may be another situation. There is a child who wants to make cakes with skins and drink orange juice. At this time, how to create value is very important.
As a result, the child who wants the whole orange puts forward that other issues can be discussed together. He said:? If you give me all these oranges, you won't have to pay back the lollipop you owed me last time? . In fact, his teeth were so decayed that his parents didn't let him eat sugar last week.
Another child thought for a moment and quickly agreed. He just asked his parents for five yuan to buy sugar to pay off his debts. This time he can play games with the five dollars, and he doesn't care about the sour orange juice.
The negotiation and thinking process of two children is actually a process of continuous communication and value creation. Both sides are seeking solutions for their own best interests, and at the same time meet the needs of the other's best interests.
The process of business negotiation is actually the same. A good negotiator will not blindly stick to his position and pursue uncompromising. Instead, he should fully communicate with each other, start from the best interests of both sides, create various solutions, and exchange relatively small concessions for the best interests, while the other side also follows the same principle to obtain exchange conditions. On the basis of meeting the best interests of both parties, if there are still obstacles to reaching an agreement, you might as well stand in the other party's position, think for the other party and help clear all obstacles to reaching an agreement. In this way, the final agreement is not difficult to reach.
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With people's living standards getting higher and higher, the number of high-end goods is increasing, and learning to bargain has become a life skill that cannot be underestimated in everyone's life. If you want to buy goods at a low price smoothly, you need not only good psychological quality, quick response ability, but also superb negotiation skills. The following example is just a tiny example of bargaining in people's daily life. But it also contains many negotiation skills. Learning to use these skills can save you a lot of money and bring indirect economic benefits.
Case:
At the invitation of two friends, I went to the computer city, accompanied by a brand of 1 laptop.
Before leaving, we learned that another friend bought the same computer for 8300 yuan. At the same time, i query got relevant information. The market price of this computer is very high, and the lowest price is 7200 yuan. In addition, I also asked my friend S, who wants to buy a computer, whether he must buy a laptop today. Friend s said: I have made up my mind.
In the computer city, the two friends who went together just wandered around. Among them, I visited two big computer shops, my friend S, who didn't know much about computers, just looked around. He doesn't know what kind of machine to buy. Then I suggest you choose a computer style, and we will explain the computer configuration to you. The final decision is in your hands. After reading a lot of computers and asking a lot of questions, we set our goal on two laptops that our friend S is more optimistic about.
Entering the bargaining part, I began to formally say to the salesman selling computers: Thank you for spending a lot of time explaining laptops to us today. Since we are interested in these two computers, can you tell us the specific differences? After listening to his introduction, his friend S asked him some questions of concern. Finally, my friend S said that I decided to choose this machine. Then, I talk to the salesperson. I said: Today, my friends and I came to buy a computer because they trusted me and thought I knew a lot about computers. Today, we decided to buy a computer, as long as the price is more favorable. My friend took a fancy to this computer. How much discount do you think you can give us? He replied: hmm! Since you have chosen this model, I'll give you a firm offer, 7900 yuan and a discount of 400 yuan. I then asked him: Thank you very much. Not only do you have a good service attitude, but you have been busy choosing notebooks for us. At the same time, thank you for your discount, 400 yuan. But I think it's still very expensive. As far as I know, there are other merchants whose prices are much lower than yours. Listen, can you give us more discount? He asked me and told me, how much do you want to buy? Make an offer. I answered him: I'm afraid you can't accept my proposal right away. Well, we wonder what kind of preferential price you can give us. He said: This price is already very low. If that store gives you such a low price, why don't you go to their store? I answered him: We took a fancy to your service and the size of your company. If the price can be similar to theirs, we don't have to go. After all, it takes time and energy. He said, Tell me, how much did they give you? I answered him: there is a certain gap with you. The price they gave us is 6800 yuan. As soon as I quoted the price, the salesman replied with a surprised face: impossible, we have never sold this price here. Then, I went on to say, well, we saw that you served us so well today and it was very hard. I know it is difficult for you to make a decision at such a low price. Look at this. Can you show it to your manager? After listening to me, he went to their manager.
Their manager came to ask what was going on with the computer now. I replied to him: the computer is very good, and your service attitude is also very good. It can help us, so we decided to buy the computer back today, otherwise we will feel embarrassed! However, the only thing left is the price. He said: What price do you want? I replied to him: I just told your business staff that we know that there is a business that can sell for 6800 yuan, and the model and configuration of the machine are exactly the same. As soon as he heard this, he answered me and said, well, let me have a look at our warehouse receipt, and I will check the purchase cost. Five minutes later, the two of them came back, and the manager said, well, this is 7 100 yuan. I hesitated and said, well, let's discuss it and get back to you. I said to my friend S: I'll try harder and see if I can talk about 7000. If not, this price can also be considered. My friend S told me that he was satisfied with the price. Then, we came back and said, let's do it! Listen, manager, let's take away the change and make it 7000 yuan. If possible, we will pay immediately. He replied: no, the price I gave is already in place, otherwise there is really no way. Finally, I said: seeing that your business people are so professional and serious, we decided to buy it at 7 100 yuan.
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