How to find the right point of borrowing power and taking advantage of the activity plan of the studio marketing (2)

it's not easy to make a high-level show and make a big marketing campaign. You still have limited strength and influence by yourself. Only by seeking cooperation can modern society quickly build momentum and succeed quickly. Wedding photo studio can cooperate with a wide range of objects, which are generally divided into two categories: peer cooperation and cross-industry cooperation.

the premise of establishing a trade alliance is that the competition between partners is benign, and everyone has their own advantageous market. Generally speaking, there are two kinds of cooperation: (1) doing promotion together or doing "show" together. The advantage of this is that it can expand the influence and bear the publicity expenses. The scale and influence are greater, but the cost is greatly reduced. (2) The photo studios occupying different market segments "take care of each other": for example, after taking wedding photos in the wedding photo studio, you can get a discount photo card from a children's photo studio or a discount card from a photo shop; Or if you have taken photos in a photo studio, you can get preferential printing coupons from a printing shop.

It is best for horizontal alliances to join hands with successful enterprises to promote sales. Because joining hands with successful enterprises will improve the grade and trustworthiness of your studio and greatly improve the order taking rate. The specific methods are as follows: (1) You can get a coupon to take photos in a photo studio when you buy a certain product or service (from successful and influential local enterprises and operators); On the contrary, you can get a coupon to buy a certain product or service by taking photos in the photo studio. (2) The photo studio and a well-known company jointly do promotional activities, or the photo studio does promotional activities, indicating that it has been sponsored by a well-known company, so as to enhance the influence of the photo studio in the hearts of local newcomers.

cooperation with successful enterprises is the best, on the other hand, cooperation should be carried out extensively. Merchants who can contact and cooperate include: 1. Wine (or other commonly used wedding wine) distributor 2, beverage distributor 3, bedding distributor 4, jewelry distributor 5, beauty salon 6, hotel 7, home appliance distributor 8, suit and other clothing distributor 9, decoration company 1, lighting 11, matchmaker's wedding party 12, cosmetics industry 13, cakes and sweets, and so on.

the way of cooperation can be flexibly negotiated according to the specific situation of pun. Simply put, it is how to enjoy the benefits, and how to cooperate if one party benefits. For example, you can enjoy X-discount when you book a banquet in a designated hotel with an invoice or membership card from a wedding photo studio. Conversely, couples who have booked a wedding banquet in a cooperative hotel can enjoy X discount when they take wedding photos in this studio; The two sides recommend guests to each other and support each other. At ordinary times, you can also put your own promotional materials in the business premises of both parties, exchange membership data (for example, members of many fashion beauty care institutions may be the target customers of wedding photo studios), provide gift vouchers to each other, etc., and engage in similar in-depth cooperation from the perspective of resources of both parties.

whether it's a show, cooperation, planning activities, etc., there is always a rule: leverage, take advantage of the situation; Get the maximum benefit with the minimum cost. Activities must be carried out. If there are no resources, we must find partners to borrow resources skillfully.

in order to seize the market, in addition to the n methods discussed above, we should do more special services. Marketing promotion is very important, and its own business attraction is even more important, if it is hard to show it. For example, integrating fashion into the concept of traditional wedding dress and launching alternative wedding photos

Finally, we should especially talk about the production of leaflets. Attached with the slogan:

① Freeze the fate to witness happiness; 2 freeze the taste of life for a moment; ③ Let happiness smile into eternity; (4) Capturing the wonderful story of fate and recording love; ⑤ Wonderful shadow is classic love-the reason is your wedding photography

First, save costs.

second, before consumers have formed a psychological set on the discount price, the first promotion activity will be stopped to avoid the psychology of being accustomed to the promotion activities of the photo studio.

3. During the suspension period, consumers should be given a new round of promotional activities to enhance their expectations for the promotion of the new photo studio. When the promotional activities are held again, consumers will think that this is a rare opportunity for preferential treatment.