Start from scratch, run from scratch to a better place

"Leapao can't survive more than a year."

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This is what Zhu Jiangming, the founder and CEO of Leapao Technology, heard in 2018 .

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Today, not only has Zero Pao come back to life, but Zhu Jiangming has also won an "award."

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On January 13, 2022, Zhu Jiangming, founder, chairman and CEO of Leapao Technology, won the title of "Top Ten Zhejiang Businessmen of 2021". This title is very valuable. Before Zhu Jiangming, it was Zhejiang entrepreneurs such as Zong Qinghou and Li Shufu who played an important role in China's private economy in the past two decades.

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Behind this title is Leapao’s outstanding performance in the field of new energy vehicles in 2021.

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In 2015, Leapmotor Technology was established. At the same time, a number of new car manufacturing companies such as Weilai, Ideal, Xpeng and WM Motor were established one after another. But this is only the winner that we remember. Think about it, there are nearly a hundred new energy vehicle manufacturing companies such as Byton, Singularity, Youxia, LeTV, China International Finance Corporation, Qiantu, etc., who have quietly withdrawn from this struggle.

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Leapmoon survived this war and delivered "a total of more than 43,000 vehicles delivered throughout the year and 7,807 vehicles in December" in 2021. Answer sheet. It is not easy to achieve such a result, and it also makes me more interested. What does zero running rely on?

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?Fully self-researched?

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At the beginning of 2021, the monthly sales of Leapmotor T03 was only 2,000 vehicles. Due to the impact of the supply chain, the monthly delivery volume of Leapmotor T03 in 2021 has been maintained at 4-5,000 vehicles. Many people will think that the sales volume of a small car worth 60,000 to 70,000 yuan It is normal to have more, after all it is cheaper.

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In fact, the pure electric vehicle market is very polarized and is a typical dumbbell-shaped market. Prices below RMB 100,000 are exactly where competition in the pure electric market is fierce, and limited by cost, there are almost no differentiation strategies for pure electric vehicles priced below RMB 100,000.

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However, the T03 is different. Compared with its peers, the T03 has better power and battery life, and is even equipped with L2 assisted driving. At this price, Car models with assisted driving are rare.

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Better products at the same price point are good competitiveness. So where does the competitiveness come from? With high allocation and low price, won’t the company make money? Obviously this does not comply with business logic.

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The core competitiveness of Leapao comes from "global self-research".

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In today’s era of electric vehicles, self-research is a hot topic. After all, it is a new track, unlike in the fuel era where there are technical barriers. Most new forces will bring up the topic of self-research, such as Weilai's self-research of Sandian, Xiaopeng's self-research of intelligent products, etc., but Leopao carries out self-research more thoroughly.

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If you are careful, you may have discovered that the core competitiveness of Leapao is "full-domain self-research", not the "full-stack self-research" we often say. Wu Cun, vice president of Leapao Technology, also explained the global self-research: "Our global self-research is a global self-research that integrates software and hardware. The circuit board, structure, software, and operating system are all developed by ourselves." .

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So what are the benefits of doing this?

Laheimao and Chery Ant basically use small motors of about 30-55 kW. There is another detail. Even the headlights of Leapmo C11 are developed in-house, which can save 600 yuan in cost compared to external procurement.

Of course, the benefits of self-research are not just lower costs.

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Leopao’s variable-structure oil-cooled motor is about to be mass-produced. The motor can be placed flat or tilted, making it easier to layout in the car. . This motor was designed for the dual-motor front compartment layout of the C11 performance version. In other words, Leipao felt that the motor was not easy to place, so they redesigned it. This is also the benefit of self-research. Similarly, the rear motor of Weilai ET7 uses a 300 kW large motor, which can be customized according to its own needs.

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In terms of intelligence, the results of Leapao’s self-research are also gradually reflected. Leappao allows T03 cars that cost less than 100,000 yuan to experience assisted driving and smart parking. The C11 is also equipped with assisted driving as standard in all series. Through subsequent OTA upgrades, it can realize functions such as high-speed pilot assistance. Don’t forget, Leapao The C11 is just a car with a starting price of less than 160,000.

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Speaking of Leapmoon C11’s smart driving, the chips behind it are also worth talking about. Unlike other car companies that purchase from Mobileye and NVIDIA, C11 uses 2 chips. Running on the self-developed Lingxin 01 chip, the computing power of 8.4 TOPS supports C11 with L2+ level intelligent assisted driving.

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In addition, the advantage of Leapao’s self-developed chips and algorithms is that they are no longer subject to external supplier constraints. For example, the Mobileye EyeQ4 vision chip used by Weilai and the 2020 Lideal ONE will cause extremely slow iterations because Mobileye's software, hardware and solutions are relatively closed.

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If it is simpler and clearer, the global self-research allows almost everything in the Leapmotor to be iteratively developed based on its own needs and achieve OTA upgrades, including seat controllers, Rearview mirror controller, vehicle controller, three power supplies, etc.

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In order to support global self-research, Leapao’s technical team members account for more than 60%, which gives Leapao the confidence and confidence to quickly respond to market demand. For example, the C11 was launched on September 28 last year, and delivery started on October 22. On December 31, the lane centering function based on L2 assisted driving was launched. It is understood that Leapao has already established an algorithm team for L4 level autonomous driving.

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Research and development started from scratch when Technology was founded, and now it has blossomed. However, Ling Pao had to wait for 6 years to make this happen. On July 15, 2021, as the first complete vehicle T03 rolled off the assembly line at Leopao's Jinhua factory, Leopao truly realized a complete industry chain integrating self-research, self-manufacturing, sales, and service.

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It can be said that the self-developed and self-made Leopao has passed the difficult 0-1 stage, and will be followed by the rapid development period of 1-10.

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?Acceleration era?

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On July 15, 2021, Leapmotor ushered in the largest press conference since its establishment, the Leapmotor 2.0 strategy press conference.

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At this press conference, Leapmo Technology CEO Zhu Jiangming announced the Leapmotor 2.0 strategy at the press conference. From three aspects: technology strategy, product strategy, and user strategy, Lingpao’s five-year plan for the next five years is demonstrated.

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In terms of products, according to Zhu Jiangming, "In the next five years, we will create a new and powerful product line."

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After the accumulation of technology, rapid expansion of products is inevitable, but what attracts me more about Lingbo is still the technology.

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At the 2.0 strategy conference, Leopao set its flag for the next five years:

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· CBC Battery + Body-integrated integration solution?

· 800 V high-voltage platform, SiC power module, new motor with 300 kW power?

· Put into production lidar solution?

· Realize full-scenario autonomous driving technology?

· Intelligent cockpit realizes AI emotional interaction, AI self-learning and proactive service functions?

· LEAP POWER system?

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Starting from the CBC battery that we will meet soon, the CBC battery + body integrated integration solution is planned to be mass-produced in the third quarter of 2022, and it is speculated that it should be installed on the Leapmoon C01 On the body.

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CBC stands for Cell body chassis (cell - body - chassis). To be more clear, CBC integrates the battery with the lower body to reduce the number of parts and improve space utilization. At the same time, the body and battery structures complement each other, which improves the battery's impact resistance and body torsional stiffness.

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What about converting it into data? The space utilization of the battery compartment is increased by 10%, and the overall torsional rigidity of the body is increased by 25%. Another advantage is that the chassis will be thinner, leaving more space in the car and in the ground clearance.

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In the next 2 years, Leopao will launch an 800 V high-voltage platform, silicon carbide (SiC) power module, and 300 kW motor. Obviously, Leopao is already at the forefront in technology. force.

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In addition, Leap Power will bring something different at the 2021 Guangzhou Auto Show - LEAP POWER "Shengwei" intelligent power technology.

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Simply put, the goal of LEAP POWER's "Shengwei" intelligent power technology is to make the electric drive system and battery system more intelligent and efficient. Hardware such as electric drive batteries are optimized through software, such as motor power distribution through adaptive terrain sensing and efficient power distribution, and OTA is supported throughout the life cycle.

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Leapao drives itself faster through self-research, technology continues to iterate, products begin to differentiate, and Leapao is changing.

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At the 2.0 strategy conference, Zhu Jiangming directly put his WeChat QR code on the big screen, saying that Leapao will no longer be low-key in the future, and the company hopes to make Leapao The brand is known to more people.

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In terms of users, Leapao also collects, organizes and adopts users’ needs and suggestions. For example, through user feedback, the C11 has added standard front double-layer glass for the entire series, front seat ventilation function in the optional package, etc. However, these have not changed the selling price, and there is no increase in price in the literal sense.

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In terms of sales channels, at the end of 2021, Leapao's first batch of direct delivery centers will be put into use in Beijing and Hangzhou, improving delivery efficiency while providing vehicle guarantees, and said that in the future We will also continue to deploy diversified channel construction in multiple cities.

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In addition to the domestic market, Leapao is also interested in overseas markets.

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In December 2021, Leapmotor T03 obtained the EU Whole Vehicle Type Small Volume Approval (WVTA), which means that the T03 has become a sales-licensed model in the European market and can be purchased in Officially registered in EU countries.

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You might be wondering if T03 would be accepted?

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I went to YouTube and tried to find it, and there was indeed a zero-run T03 video, and it was played 220,000 times.

If you look at the comments, you will find that the most popular comment is "We need a car like this."

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Obviously, even consumers in the international market still attach great importance to the cost-effectiveness of products. In 2022, Leapmotor T03 will enter the European market. In the future, Leapmotor will definitely have more models going overseas, bringing more cost-effective products to overseas consumers.

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After the zero run experienced the accumulation of 0-1, there was the fast run of 1-10. We have only seen the present, but we have not seen the "tragic situation" when Lingpao was first founded.

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Zhu Jiangming, the founder of Leapao, was born in the Dahua Group in the security industry. When Leapao was first established, he was questioned, "If you don't understand cars, what kind of car will you build?" , the goal of "surpassing Tesla in the field of intelligence within three years" was also widely spread at the Leapmoon 2.0 strategic meeting.

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As Zhu Jiangming said, "Not being seen is because we don't understand enough." Perhaps we should talk about Zhu Jiangming.

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? Technology maniac?

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Zhu Jiangming, who graduated from Zhejiang University in 1990 with a major in electronic technology, entered Zhejiang University Electronic industrial school school-run factory work. However, two years later, Zhu Jiangming resigned and started his own business.

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In 1993, Zhu Jiangming founded Dahua Group with Fu Liquan with 5,000 yuan and served as CTO. In 1999, by chance, Dahua Company entered the security field field. Zhu Jiangming led the team to independently develop an 8-channel embedded DVR in 2002, which became a unique product in the security industry. Since then, Dahua has entered a period of rapid development.

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In 2012, Dahua released the HDCVI high-definition composite video interface standard with completely independent intellectual property rights. In 2021, 50% of standard cameras worldwide have adopted the HDCVI standard.

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All this also laid the foundation for Zhu Jiangming’s next business venture.

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Many of the founders of the new forces have their own genes, and they all have key directions for the products. Li Xiang of Li Auto, it is natural that Li Xiang and Ideal ONE become a hit. Li Xiang, a successful super product manager, and He Xiaopeng, the founder of Xiaopeng Motors, previously created UC Browser, and intelligence is always 1 on Xiaopeng Motors.

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Zhu Jiangming, who has a technical background, also decided that the road to Leapmotor cars would also start with technology.

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?Starting from 0 in the automotive field is full of difficulties. After all, the competition in the field of new energy vehicles is extremely fierce. Others are using ready-made technology to install cars, while Leapao has just begun to "code". ?As Zhu Jiangming said, "Not being favored also gives us the opportunity to work hard to develop silently." The niche of S01 did not discourage Leappo. Finally, with T03, Leapao gradually gained a firm foothold in the new energy market. ?The zero running that lost the initial speed in the previous period has now begun to accelerate. Self-research and manufacturing, Lingpao 2.0 strategy, and thousands of patents all symbolize that Lingpao has overcome the difficult moment. 4,021 units of the C11 have been delivered in just over two months since it was launched, and that’s despite supply chain constraints. In the case of limited production capacity, Leapao even launched the rights and interests of power delivery cards for forward orders to alleviate the pressure on production capacity. ?Capital has naturally also seen the potential of zero-running. In 2021, the cumulative financing amount of zero-running will exceed 10 billion yuan, including CICC Capital, CITIC Construction Investment, Hangzhou State-owned Assets, etc. In addition to Leapmotor, the six new car companies that have raised more than 10 billion in financing today are none other than Weixiaoli, WM Motor, Nezha and Tianji. ? "Our starting point is to build luxury cars that ordinary people can afford." Zhu Jiangming has repeatedly mentioned this sentence in many public occasions, and Lingpao is indeed working hard for it. ?From being questioned 7 years ago to now standing on the awards stage of the prestigious Zhejiang merchants, Leapao has made its own differentiation, allowing consumers to enjoy leapfrog products. The initial market disadvantage gives Lingpao an advantage in longer-term development.

?"Extensive knowledge and apprehension, thick accumulation and thin hair" are the most suitable words to describe today's zero running.