Why is the network celebrity Zhangqiu iron pot unsalable?

After the third season of "China on the Tip of the Tongue" was broadcast, Zhangqiu wok became popular overnight, and local small family workshops for making woks also blossomed everywhere. However, the quality of iron pots is mixed, and even there is a phenomenon of shoddy. Only four months later, the famous online celebrity Zhangqiu iron pot suddenly became "cold". Not only are the products unsalable, but even many small family workshops that follow suit have closed down.

In some villages that produce iron pots in Xianggongzhuang Town and Puji Town of Zhangqiu District, most of the manual workshops in the village have been shut down. It is understood that most of these small family workshops have not gone through the production and operation procedures, and the market supervision department of Zhangqiu District has been involved in the investigation and will carry out strict industry rectification.

"Twelve processes, eighteen heats, 1000℃ high temperature melting, 36,000 hammering ..." On the evening of February 65, 438+09, the CCTV documentary "China on the Tip of the Tongue" was broadcast in the third season, telling the story of Zhangqiu blacksmith's master beating pots for generations. The review describes the originality of hand-made pottery pots of various figures.

After the documentary was broadcast, Zhangqiu Iron Pot became an "online celebrity" overnight, instantly exploding the circle of friends and boarding the hot search list. At the same time, Zhangqiu Iron Pot, a "network celebrity", also ignited the enthusiasm of netizens. In order to buy an authentic Zhangqiu iron pot, customers from all over the country came to Zhangqiu. It is understood that Niu Qisheng, a provincial non-genetic blacksmith in Xianggongzhuang Town, Zhangqiu District, received nearly a thousand people a week, and the order was placed in March 2065438+2009.

"Before pulling foreign tourists, they named Zhangqiu Iron Pot." Liu Fang (pseudonym), a taxi driver in Zhangqiu District, said that after the Spring Festival this year, many foreigners went to Zhangqiu to buy iron pots, and a Qingdao man took a taxi to Hezhuang Village in Xianggongzhuang Town to buy iron pots.

"At that time, when I entered Hezhuang Village, I could hear the tinkling of the iron when I stood on the street." Liu Fang has rented a house for more than three years. Outsiders went to Zhangqiu to buy handmade iron pots, and she was deeply impressed. She said that there are many small workshops for making iron pots in Hezhuang village, and Niu Qisheng, a blacksmith who is not genetically inherited in the province, is also in this village.

Billboards about Zhangqiu Iron Pot are hung on the telephone poles on both sides of the road leading to Hezhuang Village. There are many similar outdoor advertisements on the main road in the village, indicating that Zhangqiu iron pot is handmade and leaving a phone number.

"It turns out that there are only two or three dens in our village, and it will increase after the Spring Festival." A villager in Hezhuang Village said that after Zhangqiu wok caught fire, the number of family workshops making woks in their village suddenly increased, from two or three to about 40.

"My father is a blacksmith. I learned to hit the iron when I was 17. " Liu Jian (a pseudonym), a 55-year-old villager in Hezhuang Village, hired five or six elderly people who can strike iron to make iron pots after the Spring Festival. He said that people over the age of 50 in the village can basically strike while the iron is hot, and then they changed careers one after another, but after Zhangqiu's iron pot caught fire, they picked up this craft again.

"The whole wok is made of a piece of iron in one go, and a person can eat up to one bite of wok a day." Liu Jian said that the production of Zhangqiu iron pot requires 7 hot forging, 5 cold forging and more than 36,000 hammering. However, some small family workshops will cut corners, and no one can guarantee that all small family workshops will hammer 36 thousand, so the quality of iron pots produced is mixed.

In addition, Liu Jian also said that some family workshops use machines for production. They first roll the raw materials into shapes with machines, and then hammer and polish them. The iron pot made in this way is similar to that made by hand. "There are too many fakes, which have been messed up. Now I almost screwed up the brand of Zhangqiu Iron Pot. " Liu Jian said that due to many chaos, the Zhangqiu iron pot they produced was unsalable.

Liu Jian took out a packaged Zhangqiu Iron Pot, with the words Zhangqiu Iron Pot printed on the outer packaging and instructions on the side, but there was no information such as trademark, manufacturer, address and contact information. "There is no registered trademark." Liu Jian said that he didn't have a registered trademark or even a registered enterprise, but he promised that it was his own handmade Zhangqiu iron pot.

"quit, quit long ago, we have been producing for more than 20 days, and we can't sell it!" Liu Jian said that Zhangqiu iron pot can sell for six or seven hundred yuan when it is the hottest. At that time, the old blacksmith earned more than 200 yuan to cook an iron pot. However, due to the increase of family workshops producing iron pots, the unit price of Zhangqiu iron pots has dropped to three or four hundred yuan.

"I used to sell more than 20 iron pots a day. It is good to sell a pot a day now. " Master Bai, a villager in Hezhuang Village, also began to make Zhangqiu iron pots after the Spring Festival. He experienced the whole process of Zhangqiu iron pot from very popular to the sharp drop in sales now. He said that at the peak of his village, there were more than 40 family workshops for making iron pots. Four months later, only three or four were left, and other family workshops were closed.

According to Master Bai, their small workshop has registered enterprises and trademarks, but recently the market supervision department in Zhangqiu District is strictly checking Zhangqiu iron pot. He didn't open it because he didn't get the quality inspection certificate, which will be done soon.