The ascent of the Great Wall begins with a brand-new "magic car"?

The exposure of Great Wall Motor should not be too high recently. First, the Great Wall Cannon, Haval Dog, Euler White Cat, Black Cat, WEY Tank, all kinds of strange new car names earned enough attention and flow, followed by Wei Jianjun's monologue of "hanging by a thread" and the release of three Great Wall technology platforms (lemon, coffee and tank), which pushed the heat to a climax.

These confusing new terms and new ways of playing let us clearly see that the tonality and style of the whole Great Wall brand are undergoing major changes.

However, at the Chengdu Auto Show, a brand-new model released by Great Wall Motor unexpectedly retained its original name. It stands to reason that the new car should be called Haval Pig and Haval Carving to keep up with the formation, right?

The reason for not changing its name is that this new car is so important to the Great Wall that it is a matter of life and death. If you change your name, it will be over in case the consumer doesn't recognize it.

Actually, there is no need to change its name, because it has already become a business card representing Great Wall Motor and even China Motor.

This is a brand-new third-generation Haval H6.

Haval H6 has many auras on its head, such as its monthly sales exceeding 80,000, winning the championship for seven years in a row, being the first SUV in China and 3 million vehicles in the world. Pick a title at random and put it in other independent brands, which can be used for a lifetime. ......

But it's too cold to be on it. In the whole China market, who doesn't covet the status of a ***268 SUV as a "brother SUV"? In July, Haval H6 almost lost two championships. According to the sales data, there are only 303 vehicles from Changan CS75 as "new brothers". It's hard to say whether Haval H6 will last next month (August).

Of course, Rome wasn't built in a day. Let me be wise after the event, when I attended Chang 'an CS75 last year? After the press conference of PLUS and Geely Job PRO, I vaguely felt that Haval H6 was going to be ... you know.

Therefore, the second generation model Haval H6 was launched on 20 17, and it is urgent to update it. After all, generally speaking, "3 years old" is in the prime of life, and 6 years replacement is the routine operation. However, the opponent's growth rate far exceeds the imagination of the Great Wall. If you don't launch a new car, not only will it be difficult to maintain its position, but it may also take a wrong step and disrupt the development rhythm of the whole Great Wall Motor.

In the words of general manager Wei, life hangs by a thread.

So, the Great Wall had to show all its secret weapons early? Hand (showdown), all cats and dogs are second, and the most important thing is to ensure that H6 can continue to sell well.

Intelligence is the key.

To tell the truth, I have already driven a new car. Let me briefly talk about my feelings. More detailed car reviews can focus on our large size.

First, this box does have something. The chassis of the third-generation Haval H6 has no trace of "copying homework" of the previous two generations. The new car is built on the Great Wall Lemon Platform. Since it is a brand-new modular platform, there is no such thing as "copying homework". You can tell the difference at a glance from under the skirt.

The picture above is the old one, and the picture below is the new one.

It's something because the lemon platform also supports power versions such as pure electricity and plug-in. It is said that pure electric energy can reach 700Km battery life, and the rear row of the fuel version can be completely flat, which is not simple. In addition, the application ratio of high-strength steel and hot-formed steel in new cars has increased by 14%, the rigidity of the car body has been improved, and the weight of the whole car has been reduced by 100kg, which is helpful to fuel consumption and safety in theory.

Second, the power has not changed much. I know many people expect the Great Wall to make more efforts on the power of the new H6, but according to the manufacturer, the new H6 is still equipped with the current H6 1.5T+7DCT power combination, with only minor repairs on the original basis. For example, if the maximum torque output range of the engine is increased from 1400 rpm to 3000 rpm, then

Third, intelligence. Compared with the previous two points about driving, I personally think that intelligence is the key upgrade object of the Great Wall Haval H6. A clue can be seen from the "three big screens" on the interior. If I don't tell you in advance, it is estimated that many people will mistakenly think that this is an electric car, right?

In addition to the number of stacked screens, intelligence is mainly reflected in functions. For example, it is equipped with a 50-meter tracking reversing function. This is the first time it has appeared on a domestic SUV. Whoever uses it knows it is convenient. The staff said, how can you drive in and how can you pour out?

For example, the new Haval H6 supports FOTA intelligent upgrade, and the fuel vehicle is equipped with on-board Ethernet for the first time, which can realize remote online upgrade of the whole vehicle program. However, unlike the new power electric vehicle, H6' s hardware working logic can't be upgraded by OTA, but more is software upgrade.

Secondly, because it has eyes? Q4 chip and 14 radar +6 camera (not low cost). In addition to the basic L2-level automatic driving assistance, the third-generation Haval H6 can also achieve rare auxiliary functions at the same level, such as automatic emergency braking (exclusive pedestrian and intersection monitoring in the industry) and intelligent evasion.

Is it stable?

Honestly, what's the third generation Haval H6, Changan CS75? PLUS and Geely Job PRO are almost all available. The birth of the new H6 is not so much transcendence as perfection. It can be seen that its appearance outline has hardly changed. If you change too much, consumers won't recognize it, then you will be in big trouble! (Just like the reason why the new H6 doesn't change its name)

It is worth noting that the pre-sale price of the new Haval H6 is nearly 20,000 yuan higher than that of the old car, and the price advantage no longer exists. Now the three companies are more like returning to the same starting line, with almost the same price and product strength, and the rest is the difference in word-of-mouth and sales volume. It is not difficult for Harvard to maintain its reputation if it wants to sit firmly in the country. Following this inertia, it is difficult for new and old car owners to accept this premium and make them feel value for money.

In fact, it can be seen from the pre-sale price that this wave of Great Wall wants to boost the whole corporate image by relying on the premium brought by the new platform and the new H6. The upcoming Haval Big Dog and WEY tank are likely to sell a little more expensive than expected, at least on an equal footing with Changan, Geely and Guangzhou Automobile in price, and get rid of the cheap image.

Of course, the Great Wall is also very close to the trend in propaganda. Look at these little sisters-in-law, who don't usually touch spring water, sowing goods in the rain so hard that you know how much thought the Great Wall has spent to tap the market. From the side, it also reflects that the consumer groups of the new Haval H6 are no longer limited to the uncles and aunts in the sinking market, but also a new generation of urban young people. This incremental market should not be underestimated.

So do you think the way up the Great Wall will start with a brand-new "magic car"?

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.